There is no magical formula you can start using, and continue to use, when it comes to marketing. To guarantee success, modern marketers need to stay on the ball as the marketing world changes, watching emerging patterns that will turn into effective marketing techniques.
Email marketing is one of the marketing channels that are most difficult to master. A survey completed by marketers showed that their number one strategic challenge was increasing engagement rates. This infographic shows that if you are struggling in this area, then a good tip is to use segmentation and personalization to achieve higher rates of engagement.
Content creation, or more specifically, creating relevant content for the target audience, is a key driver in engagement rates and should enable you to achieve better results. Survey results also showed that acquiring new customers was also a big challenge for them.
Did you know that email is 40 times more effective at acquiring new customers than using Facebook or Twitter? That’s a pretty astonishing statistic, so if you are struggling with customer acquisition, then you know what area to dedicate your efforts to.
Source: Email Marketing Strategy Challenges of the Modern Marketer by Campaign Monitor