Marketing Practical Products

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Not every product can be a jet-ski a treehouse in the forest or a superfast motorbike that quite simply sells itself due to the excitement and interest in generates. In fact, most of the products we manufacture, buy and sell are practical products that are not all that exciting.

From air filters and air tight access panels to pencil sharpeners and paint, there are lots of practical products that are absolutely vital to many of us for many different reasons, but which due to their practicality, can be more difficult to market. However, they also have an advantage in that we do need them.

So, it is possible to market practical products, but how do you do it? Here are some ideas:

Have a Sense of Humor About It

So, you know that accounting is about as boring as it gets, but you have a great accounting apps to sell – use your sense of humour. Poke fun at the abject boringness of accountancy and how dull it all is and not only will your audience will laugh right along with you, but you’ll be laughing your way to the bank too.

Make it Seem Exciting

So, you have some pimple cream to sell, and it’s the least sexy product you can possibly think of, you’re absolutely at your wits end about how to market it. I mean, showing someone with spots and then without them will show the product’s effectiveness, but there will always one those people who doubt that you’re telling the truth, right, so what do you do? Instead of doing the same old boring before and after, you shake it up. You show a young guy using your pimple cream before heading out on his motorcycle to a great party where he ends up meeting a beautiful young girl, and they ride off into the sunset together – you make it sexy and exciting – it’s basically marketing 101.

Hire a Celebrity

If you don’t have the big money, then it doesn’t matter how practical your product is, if you can find a celebrity who is willing to endorse it, they will help you to draw considerable attention to your product, and you will see an increase in sales. If you can’t afford a top-end celebrity, then asking social media influencers to promote your stuff will work in a similar way.

Focus on Safety

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If your product offers a lot of safety, then you really cannot go wrong by focusing your marketing efforts on that fact because consumers love products that make them feel safe. So, you might think it’s a pretty standard product, but if it helps prevent someone being robbed or their house going up in flames, play up to that, create emotions and tell the consumer exactly how your product will save people – they’ll lap it up.

Instead of worrying about how you’re going to market your most practical products, start thinking about all of the reasons why they are so great, how you can use the above methods to make other people realize that and start acting. People need these things and they will buy them regardless, so make sure they buy from you!

5 Ways You Can Use Brochures in Your Business

Print brochures are a versatile printed material that has many different uses for businesses that know how to use them effectively. Not all marketing is online; offline marketing still has its place for smart companies.

Here are five ways that companies can use brochures to promote their business successfully.

1.       Product Brochure for a Trade Expo

When you’re preparing marketing materials for an upcoming expo, you don’t want to use cheap brochure printing because it will likely be low-quality. Brochure printing complete with coated art paper and a glossy finish needn’t be pricey, but it’s certainly less expensive than magazine printing because print magazines have a greater number of pages. Even when thicker card stock and fancy finishes are used with some brochures, a magazine with full-colour photos and quality paper stock will still cost more than an attractive brochure.

Being able to hand out quality print brochures to expo attendees to take home with them reminds them of the company long after they’ve left the event. When wanting to look up large pictures of products before ordering a batch or to check on the product specifications, this type of information can be provided within the pages.

2.       To Educate the Reader

Companies that have products which are difficult to explain in a catchy tweet have plenty of space in a brochure to break down the features of the product and how it might best be used. Business products tend to be more complicated than consumer-oriented ones and business-focused brochures can take advantage of the longer attention span to educate the reader.

Depending on the type of product being promoted, it may be possible to make it a fun demonstration in print using exceptional photography and interesting use of colour. When taking the reader through a step-by-step process on how to use the new product to produce something useful or exciting, then this gets the point across really well because it taps into the emotional core while educating too.

3.       Limited Edition

Sometimes companies want to produce something unique that different to what they’ve done before. A custom design from a notable artist or a one-off product based on customer feedback that will never be part of the main range but will likely have niche appeal is a solid goal. Whatever the purpose, it’s not practical to insert a product that’s produced in limited quantities inside the regular product brochure. This is where a special limited-edition brochure is ideal to showcase the uniqueness, the special effort that’s gone into it, and why it has the customer’s name written all over it.

By separating out the limited-edition item, it also makes it easier to charge a premium price for this one-time opportunity. The pricing can stand completely separate to the normal pricing expectations of the standard range of products because it’s not been marketed in the same way.

4.       Making It Easier for Salespeople

For companies where customers visit a showroom or their head office to place an order, a brochure can be an effective way to make it clearer what the ordering options are.

A courier could lay out different package sizes on one page and show charts with weights and destinations on another. Customers can easily flick through the pages to select their package size, scan down a destination list to find the right destination code, and then confirm their pricing.

For clothing companies where clothing stores need to understand the garment sizes and colour availability when ordering for the next season, salespeople can visit their shop and run through their choices using a brochure containing the full details on colours, sizes and product ordering options. Being able to travel with the brochure and some sample garments in the boot makes it easier to demonstrate product available and take the correct order from the customer.

5.       Custom Promotional Mailing

When segmenting your customers into different demographics or groups based on past purchase history and other factors, it’s possible to target affluent or regular buyers with a custom offering that will appeal to their sensibilities. After all, everyone likes to feel special and an offer that’s mailed out to them with a professional covering letter and a small brochure describing what’s on offer is likely to be well received.

There are many ways to use professional brochures in your business. Whether it’s to celebrate limited-edition items, promote through the mail using cost-effective methods, prepare a product brochure for a trade expo or something else entirely, brochures are powerful marketing tools.

When used effectively, a printed brochure can help salespeople complete a sale with a prospect who was wavering. For people who are less comfortable using the internet to access product information or who like to order by mail, providing a brochure is an excellent way to secure their flow of steady orders that might never have happened if this option wasn’t available. Really, the possibilities are endless.

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Does Your Business Website Need a Makeover? Trends in Web Design for 2018

Is your website beginning to feel a little dated? Have you analysed its performance recently? Is it really contributing to your business as it should be? Would you like some tips to make your website more successful this year?

We asked an expert web design consultancy offering web design in Bristol, Clevedon, Portishead, and Weston-super-Mare what they believe will be the web design trends which will dominate, so without further delay, here are the most significant trends for web design in 2018.

Emphasis on usability

With respect to web design, it seems that the skeleton design will continue to be strong, allowing a website to be loaded in stages, from the simplest to the most complex. This means an improvement in the usability of the website thanks mainly to the fact that the loading speed is reduced significantly. In the first instance, visitors see the structure of the site and little by little the rest of the content is then loaded.

Modular designs (think Pinterest) will also dominate; the website works through modules that act independently, providing a greater capacity to adapt to the dimensions of each device it is viewed on.

Clever use of colour

With regard to colour, it seems that the tendency will be to create own content with respect to illustrations and infographics, with very interactive designs triumphing above all. The use of bright colours, gradients and very geometric shapes using textures of life itself will be popular. Backgrounds will continue the minimalist and clean design (not only on the site, but also in logos and brand names) and personalization of shapes and buttons.

Even bigger images and video

If we talk about images and videos, these will tend to occupy the entire page, as a presentation of the brand. As long as developers are careful with loading times, this should not be a problem.

Differentiating details

Micro-interactions (small actions that cause a change when the user interacts with them) will also be important. For example, different types of hover effects (activated when the user places the mouse on the image and it changes) or parallax (movements in different speeds of web elements that are activated when scrolling) and of course, virtual reality and 360°.

Distinctive Typography

And last but not least, one of the important trends in web design will be typography, the “hand-made” or vintage styles will still be present to achieve greater differentiation and distinction from the usual. However, circular typefaces and Sans Serif will also occupy a large place among the preferred ones. And one of the trends is to combine texts or horizontal and vertical titles to attract the attention of users.

So, if you feel your website could benefit from being updated, why not seek input from a professional web designer and see if some of these dominant website design trends could work for your site.

SEO 2017: A Beginners Guide

Search Engine Optimization (SEO) is a key factor in driving traffic to your website. Incorporating the newest SEO techniques will make your web page appear higher in the search results of Google or Bing. Unique, high-quality content with a reasonable number of keywords is still the foundation of SEO. The frequency of new content keeps your website fresh and appealing. Guest posting services can help establish a routine for publishing new content. Sharing the responsibility for content creation with someone else will give you more time to interact with your customers.

The technical back-end factors can heavily influence search engines. An XML sitemap tells search engines how to index your site. Faster is better. A web page that loads slowly or has broken links will push your site down in the search results. The newest Google Penguin algorithm looks for human-friendly websites. Penguin gives you points for high quality and relevant data. It takes away points for sites using keyword stuffing and link buying. Pleasing Penguin will not only improve your search ranking, but it will also give your visitors a better experience.

The goal of “off-page” SEO is to appeal to the majority of Internet users are active on social media. Sharing images, videos, and interesting graphics draw traffic to your site. More importantly, visual content is more likely to be shared with other users on Facebook and Twitter. One study found that the engagement rate for visual content is 600 times the engagement rate of text-only information. See the infographic below for more information.

Image credit: Rankz

Best POS Systems For Your Business

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Business is complicated. Make it easier by giving your business the gift of a point of sale system. What’s a POS system? According to Wikipedia  a ‘retail point of sale system typically includes a cash register (which in recent times comprises a computer, monitor, cash drawer, receipt printer, customer display and a barcode scanner) and the majority of retail POS systems also include a debit/credit card reader’.

A POS system is a multi-purpose tool that helps you to organize and run your business like a well-oiled machine. While it does cost to use the many services that a point of sale system for businesses can provide, the benefits profoundly outweigh the costs. Gathering information and keeping track of inventory are only a few of the benefits that a good POS system can bring to the table.

Another benefit of a POS system is its ability to accept and process different kinds of payment methods. EMV chip cards and NFC payments are generally new technology, and equipping your business to process these payments is a good way to stay with the times. Many POS systems like the Clover POS system can handle the many new methods of payment that are available to consumers today.

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The best part of having a POS system for businesses is the ability to build a relationship with your customers; a relationship based on familiarity and a sense of togetherness. Using the information gathered by your POS system, your employees can be more personable with your customers by making sure to have that one item that they wanted right there ready for them when they walk into the store.

Having the versatility of accepting more than the traditional forms of payment, and the utility of tracking customer information and inventory, are two big reasons that a business should invest in a POS system. Being able to seamlessly use information about your customers to cater your service to their needs is a surefire way to get them to make your business a part of their daily lives.