How To Branch Out As An Ecommerce Site

Operating an ecommerce store can be highly rewarding, but there will always be room for growth. If you want to compete with the bigger brands in the world, then you will want to identify ways in which you can branch out and expand your operation. This will help to bring in more customers and increase your sales, and when you use the best expansion methods this could have a huge impact on the amount of money that you make from your ecommerce business. So, if you are looking to brand out but you are not sure how then read on for a few tips.


One of the best ways to branch out is to diversify your operation so that you appeal to a much wider group. When you expand your target customer base you are not limiting yourself and could double your business. This can be done by:

Targeting new customers: Identify a new target customer base but be sure not to neglect your current target market. This new customer may be closely related to your current, so retain your identity.

Add new products: It can also be highly effective to add new products to your range. Again, this may be related to what you currently sell so think about the type of person that purchases your current products and what their wants and needs are. Additionally, it is worth looking at trending products and consider adding these to your lineup.

Sell Your Products Elsewhere

It can be frustrating when you have high-quality products, but you do not get the same amount of traffic as the larger, household retailers. Fortunately, there is a great solution to this problem in the form of marketplace integration where you can sell your products through larger retailers but still under your name and allowing you to handle the shipments, enquires and more. For instance, allows ecommerce stores to integrate with Walmart which is one of the biggest and most recognizable retailers in the world which could significantly increase product demand and brand reputation.

Increase Visibility

One of the most effective ways to upscale your operation is to increase your visibility online. You could have the best products on the market, but if you are not easily found online, then you will never succeed. This means that you can branch out by taking steps to increase your visibility and online presence. Internet marketing is an excellent way to do this, and it could help you to climb through the organic listings and compete with the top names in your industry. Additionally, you need to make sure that your ecommerce store is of the highest quality with professional standard photographs, detailed product descriptions, customer reviews, and a seamless shopping experience.

Branching out with the above strategies should enable you to go on and find greater success and increase your brand awareness. The ecommerce industry is one which is fiercely competitive which means that it can be hard to stand out from the crowd and succeed, but with a little patience and hard work you should be able to branch out and bring more customers to your store.

Image: Bruce Mars

Sometimes, Success is All About How You Feel: 5 Areas of Your Life You Should Consider Investing in to Improve Your Self-Esteem

The value of self-esteem cannot be overstressed. It’s very rare to become successful when you’re not confident in yourself. In fact, you may even begin hating life itself.

You’ll feel like an outcast, or an unwanted omen. So, you end up distancing yourself from other people and spending more and more time alone. The longer this goes on, the lonelier you’ll become and in the end you may wind up a miserable person who doesn’t want to be seen in public. Unfortunately, this can even spread into your family.  That’s how bad low self-esteem is.

The good thing is that you can do something about that self-consciousness. Yes, you can fill that emptiness within you with useful virtues and that self hate with warming love. Here are five ways to get started;

1. Learn to accept imperfection

For many people, it’s simply unacceptable to be imperfect, especially when other people seem to be doing so well. To improve your self confidence, the first lesson you need to learn is that everyone is imperfect. Read about it; there are hundreds of books dedicated to the topic. You’ll discover that you’re doing a lot better than many people out there and that you need to be grateful and proud of where you are.

2. Realize that your situation isn’t irredeemable  

After accepting that imperfection is a myth, the next step is to overcome your defeatist mentality. Whether it’s your weight, performance in class, or making friends, in most cases, you’ll realize that there are things you can do to improve your situation. Of course, sometimes there may be nothing you can do. But, such situations are extremely rare.

3. Improve what you can

This is the fun part that could truly set you on the path to a fulfilling, enjoyable life. Once you understand that your situation isn’t irredeemable, set out on a journey in search of ways to reverse whatever might be weighing you down. Is it your weight? You can easily shade off some pounds. Or is it your grades? You definitely can work on those too. Or, you can buy the affordable but extremely classy Peugeot 308 if you feel that your current car isn’t making you feel proud about yourself.

4. Find alternative strengths to focus on

As we mentioned earlier, some situations may be difficult or straight out impossible to reverse. If this is the case or if you realize that you’re drowning even further in your pursuit for solutions, a great idea is to shift focus. Find other things that matter to you; things that make you happy, and focus on them. This positive energy will give you newfound freedom.

5. Exercise the mind, body, and soul

Finally, to build your self esteem, you also need to invest in body and soul practices. These are practices that have been shown to help us connect with ourselves better. They include; exercising, getting plenty of sleep, breathing deeply, being grateful for every good deed, doing yoga, sleeping more, spending time with loved ones, and eating healthy.

Try Them Now

These five tips will, without doubt, put you on the path to self-rediscovery and help you overcome your confidence issues.

Image: bruce mars


Your Passport to Corporate Success: Have You Seen These 5 Industry-Grade Business Presentation Tools?

For years, PowerPoint has been the go-to tool for business presentations. However, it has also made these presentations all too routine. It can be challenging to get and keep the attention of your audience when you show them mundane slides that are full of bullet points. For some scenarios this can be a useful tool; however, there are a ton of other solutions for business presentations that can help to communicate your ideas and engage your audience. Here are five of the most popular industry-grade presentation tools that you can utilize to bring the spark back to your business presentations.


 A cloud-based presentation tool, Visme allows you to create highly visual presentations that will engage viewers and effectively communicate your ideas. The program features an easy to use, intuitive, drag-and-drop method to help you build your business presentations. The business version of the software program prioritizes brand consistency and company-wide image storage. Visme also provides a built-in analytics system, so you can see who has watched your presentation and who have finished it.

Haiku Deck

 Haiku Deck is a business presentation program that prioritizes simplicity. With it, you can create elegant, basic presentations with high-quality images. Incorporating high-quality photos in your presentation will help the information stick in the minds of your audience, according to Forbes. The programs, spartan approach will allow you to better connect with your audience rather than losing them in information overload.

Beautiful AI

 With their easy to use smart templates, Beautiful AI allows you to instantly visualize your ideas, without needing a background in design. Beautiful AI is the presentation software with loads of cool features, including a “Design AI” that automatically changes fonts, animates slides, and lines up text boxes, so you can focus on creating the best content for your presentation. With Beautiful AI, you will never have to worry about creating lean, modern, and professional looking presentations.


 An online platform, Canva provides templates for a wide range of business-related publications, including resumes, business cards, newsletters, brochures, media kits, and infographics, as well as being able to be used to create presentations. It allows you to upload your own images, or use from the more than one million of Canva’s stock images. Small businesses with limited budgets will enjoy the free version of the program that is equipped with all of the features.


 One of the best cloud-based presentation creation tools on the market, according to the experts at Lifehacker, Prezi is a template based program that allows you to create engaging and persuasive presentations with unique movement between key points and slides. The software can map out your entire presentation on an overall track that you choose. When you switch slides, the program doesn’t just advance to the next slide, and it takes the audience through the track to the point that you need to make.

If you are looking for a solution to boring PowerPoint presentations, these five alternative programs can get you on the right track to presenting impressive business presentations.

Image: StartupStock

Becoming An Entrepreneur In Your Spare Time

Are you someone with pockets of spare time throughout your days? Maybe you’ve got a spare hour or so in the evening, when the kids have gone to bed, and you’re not on call for your job anymore? Well that’s the perfect time for you to start honing your business craft, and become somewhat of an entrepreneur!

Starting a business when you’ve got an already hectic schedule doesn’t have to be impossible, and it’s not a pipe dream you constantly have to look down on! So if you’ve got a sneaky business mindset that’s constantly playing on you, now’s the time to cater to it – here’s a couple of tips for getting started.

Photo by Ellyot on Unsplash

Plan Your Social Media Posts in Advance

Social media is a great business asset, and one that entrepreneurs like you can really push to the max! Social media means you always have your proverbial finger on the audience button, and you’re right at their online doorsteps waiting for them to respond. You can simply make it easy for people to find and follow you, and better build your audience as a result.

But seeing as you’ve only got some spare time to dedicate here, and you’re never sure over how much you’ll have tomorrow, be sure to plan your posts in advance. This allows you greater freedom and creativity over what you say or show your audience, seeing as you have more time, and there’s plenty of apps out there that’ll post to Facebook, Twitter, Instagram, Tumblr, Snapchat, and anything else for you! Check out a list here if you haven’t heard any reviews for these apps yet.

Learn Yourself a New Qualification

Being an entrepreneur isn’t easy, and you’re going to have to do a lot of work to hone your craft. This reason alone is why you haven’t looked into this option yet – you simply don’t have the time to commit! Well, even with only a bit of spare time on your hands, you can very easily allow yourself to learn something bona fide, that’ll better qualify you for whatever business you’re thinking of starting.

The online world has a lot of resources, and you can take your pick amongst any of them. Maybe you want to learn how to knit: you can take a quick course over the rest of the week that’ll have practical demonstrations and patterns for you to use. Maybe you fancy taking on the job of opening a medical school or private doctor’s office: there’s some RN to BSN Online programs as well. You can be both casual and serious with your dreams here, so don’t hold back and think you don’t have time to follow them!

Want to be an entrepreneur? Think the kids won’t allow it? Think again! There’s plenty of methods, techniques, and resources for you to use and follow if you’ve got some big business dreams!

A Checklist for Success: 5 Things to Take Care of When Planning an Office Relocation

If you’re planning an office relocation, there are several things that you need to consider carefully before making a decision that will have a substantial impact on your business. Office relocations take a lot of planning and consideration to avoid impacting your customers, and more importantly your bottom line. Here are five of the most important things that you will need to consider before you relocate your office.

Consider the Timing of the Move

 The amount of time that you will need to find and relocate your office to a new location is proportional to how much space and amenities that you will need to keep your business functioning. The key is to allow enough time to negotiate a new lease and move before your current contract expires. According to The Spruce, the time frame for your move should be the first thing that you consider. In general, if you are moving to a space that is less than 10,000 square feet you should start your search seven to nine months ahead of time. If you need more than 10,000 square feet, you should start your search nine to 18 months before your current lease is set to expire.

Set a Budget

 When considering available office spaces, you need to establish a strict budget regarding the actual expenses for moving. You want to leave plenty of wiggle room within the budget to account for important factors that may have been overlooked during the planning stages. No matter how careful you are in planning your office relocation, there will always be surprises that you will have to deal with. The experts at Innovative Professional Offices, recommend that you make sure you have enough room in your budget for last minute expenses.

Take a Detailed Inventory

 Before you start packing away all the items in your office, perform a detailed inventory of everything that you have. As you move through the office, get rid of anything that is broken, outdated, and useless to your company. Depending on the condition that they are in you might be able to sell the unwanted items, or donate them to charity. This will allow you to save money on the cost of having to relocate these items and might even generate a little extra profit if you can sell old equipment.

Research Movers

 One of the most critical aspects of relocating an office is finding a qualified company to help you move the heavy equipment and office furniture. You want to make sure that for every moving company that you are considering, you get references for other companies that they’ve moved that are similar to yours. After you’ve conducted a pre-move survey with the potential movers, like, ask them to provide a detailed plan of action for moving your office equipment and furniture along with their estimate of the cost to perform the move.

Notify People of Your Change of Address

 When you relocate your office, it is essential that you notify people of your change of address. Be sure to fill out a change of address with the post office, tell your banks of your new address, let your vendors know where you are moving to, and inform your customers of your new location. This can be completed a week before you move to ensure that you don’t forget to notify anyone.

Relocating an office takes a lot of careful planning, and can be extremely stressful. Make sure your pending office relocation goes smoothly by keeping these five points into consideration.

Image: Congerdesign