Pass Your Competitors Online by Making These Changes

The task of any business is to sell to as many customers as possible, at the expense of their competitors in the market. These days, you have to dominate the online market if you want to do this because more and more people are only focusing on online purchasing. It’s where the future is heading, so now is the time for you to start passing your competitors by in the race to sell to as many customers online as possible. So how can you make that happen? That’s what you’re about to find out.

Expand Your Online Offer

First of all, you should try to expand what you offer people when your business is operating online. If you’re currently offering one small range of products, you could create some online exclusives for your online customers to take advantage of. Expanding your offer will also expand your appeal, and that’s why it’s such a good idea for a business like yours.

Get Better at Authentic Interactions on Social Media

Interacting with people online is something all business are expected to do these days. But it’s not enough to simply do it, you also need to do it authentically and naturally. This is all about talking to people in a laid back kind of way. If you can get that right, you will manage to create stronger links between you and your core base of fans.

Don’t Underestimate SEO

SEO is one of the most important things your business needs to focus on as it aims to overtake the rest. If you put world-beating SEO practices into place, your competitors won’t know what’s hit them, and that’s just what you need. So underestimate it at your peril. Companies like the one at can help you if you need professional assistance. It’s worth paying for because it really does make a big difference.

Use More Images and Videos

Images and videos are really useful for anyone who want to engage people better online. All the research shows that tweets and Facebook posts that include these types of media are engaged with more than those without such media. Simply relying on text is not enough if you want to stand out and grab people’s attention.

React to How People Use Your Website

By looking at the analytics of your website, you can see how people are using and interacting with your website on a day to day basis. That’s a good reason to start looking at these things. Once you know how people use your website, you can make relevant changes to make sure that people can use your site intuitively each time they visit it.

Your business doesn’t have to remain in the shadow of other businesses for a second longer. The future is online, so it’s obvious that you need to make this the focus of your business. The sooner you start dominating the online realm, the sooner your business will start grabbing more of that all-important market share.

A Kia Car Warranty Guide

Kia is a brand that has developed an excellent reputation within the last few years thanks to their terrific build quality, value for money and efficiency. Additionally, the South Korean manufacturer has a wide range of automobiles available and a type to suit every need, including small city cars through to large SUVs.


Another key selling point for Kia is the fact that all of their automobiles come with a 7-year manufacturer’s warranty. This means that the cost of any mechanical or electrical repairs will be covered by Kia for the first 7 years of the car’s life. So, what should a motorist do after this period or if they buy a used Kia which is no longer covered by the manufacturer warranty? An extended car warranty is an optional policy that can cover repairs costs and also cover various other factors such as hire car costs, recovery costs, diagnostics and more.

Extended Warranty

An extended warranty is important because it can provide peace of mind knowing that you are covered if there is an electrical or mechanical fault. Although Kia is up there with the more reliable brands, these faults can occur at any moment in a car’s lifetime.   A few of their more popular models that motorists can arrange cover for include the stylish Picanto city car, the spacious Sportage SUV and the reliable seven-seater Carens MPV.


In terms of Kia extended warranty pricing, there will be a few factors that decide this. It depends where you obtain the extended warranty from, the level of cover that you require and the model, age and mileage of the vehicle. It is always best to obtain an extended warranty from a specialist independent supplier – this guarantees the best prices and provides the best level of cover with fewer exclusions. As with any type of insurance, no two policies are the same, so it is vital that you always read the small print and make sure that you have a sufficient level of cover.

Kia has quickly become one of the more popular auto manufacturers and this comes down to their value for money, quality and 7-year manufacturer warranty. Whilst this long warranty is an enticing factor, it is important to arrange cover once this has expired or if you buy a used Kia that is over 7 years old. Fortunately, extended warranties can be affordable and provide a great level of cover so that you can enjoy owning one without worrying about repairs costs.

4 Ways To Develop A Pricing Strategy For Your Small Business

Pricing your products or service correctly as a small business is tricky. You don’t want to charge too high, as you are likely to price yourself out of the market, similarly pricing too low will not allow you the profits your business deserves and potential customers could view you as a cheap option rather than a quality choice.

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As with most aspects to business, models have been developed around pricing strategies, some of which are complex. This article aims to sift through the jargon and give tips on how to realise the best pricing strategy for your business in simple terms.

Develop your business goals

These will be individual to your business, but could include increase in profit, increase in customers, development of products and expansion. It may be that you want to be in line and comparable with your competitors,  status money is a tool which enables you to compare income in particular business categories.

Analyse the market

Gain as much information as possible from other businesses similar to yours. Collect together information regarding pricing, locality and business models. Research whether the other businesses are offering similar services to you and at what price. This will enable you to look at your own production and delivery costs in order to work out if you can cut manufacturing costs so that you can maximise profits. Discover whether your products are very similar, or if there are any major differences. If your products stand out from the crowd in a positive way, you could price them higher. If they are very similar to what your competitors have to offer you will need to find middle ground so that you don’t charge too high or too low.

Market research

Identify your target market and ask for feedback. You need to find out if what you are offering is perceived as being good value, or too expensive. Research can be carried out via surveys, focus groups and face to face interview. Be sure to collate the feedback carefully in order to make tweaks to your pricing strategy as necessary.

Price your products

If you have followed the above advice you will now have a clearer view on how to price your products and services. You may decide to provide a range of services to meet different budgets. You could consider a budget range and a more high end range to cover all bases. Inflation changes frequently, so it is important to adapt to inflation, so that your profit margin stays consistent. Try to incorporate your pricing strategy into a plan for the next few years, highlighting price rises that you perceive necessary.  

Remember that developing a pricing strategy is not a “one off” process. You will need to check frequently to see if your strategy is still relevant in a forever evolving marketplace. Carry out market analysis and market research at least annually and be constantly aware of your competitors in terms of what they are producing, their pricing and manufacturing processes. With technology developing at a rate of knots, investing in up to date equipment will help you minimise the costs relating to production.

The Importance of Protecting Your Gadgets

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Have you ever stopped to think about how attached we are to certain possessions like our mobile phones?  Indeed, they are so prominent in our daily lives that they almost become an extension of who we are and have gone from being a mere phone to more like a personal assistant, bank card, computer, camera, video camera and organiser.  

Today, our gadgets play a huge role in our lives and even more so if you manage a business, yet we take for granted and naively assume they are somewhat indestructible when in truth they are incredibly fragile and very precious items.  

Just consider the average entrepreneur taking a journey, be that local or abroad, they’ll likely have a smartphone and a laptop with them as a minimum.  Let’s assume they’re Apple fans and have a recent iPhone (£700+) and a Macbook Pro (£1,300+) that would mean they are carrying around £2,000 worth of gadgets like it’s the most natural thing in the world.  

The point is that we have become accustomed to carrying around these precious items to such an extent that we have lost connection with how valuable they truly are, and this is just talking about the monetary value.  When you consider the emotional, practical and business value these devices have – it makes for an even stronger case to protect your gadgets.

Whilst most people have insurance that will cover the financial cost of Mobile Computer Repair the real value is found in the data stored on these devices.  For this reason, you need to protect your gadgets not just from theft or accidental damage but from loss of important data.  

You hear horror stories of people losing all their work, their contacts, and even more heart-wrenching is when they lose precious memories.  This is particularly the case if they are memories of someone that is no longer with us or of a once in a lifetime experience such as a honeymoon, or significant moments in your baby’s life.  The best way to protect against this type of loss is to regularly backup to the cloud.

Yet, just like how we carry around these expensive devices in a somewhat nonchalant way we have a similar approach when it comes to backing up our data.  We seem to naively think that it will never happen to us, and so coast along, presuming everything will be fine and cancelling the pop-up stating your device hasn’t been backed up for 127 weeks… treating it as something you’ll get around to doing; but imagine if you lost your device.

It’s imperative that you back up data.

Another thing to consider, if you don’t have it already, is to take out gadget insurance.  This type of insurance is becoming increasingly popular as we collect more and more gadgets.

The majority of gadget insurance policies covers against the majority of risks yet it’s important to read through the smallprint as there can be some sneaky exclusions that are good to be mindful of, particularly in the event of having to make a claim, as insurance companies aren’t in the business of protecting you, they are in the business of making money and when they can see an opportunity to not pay-up, they will usually take it.

In summary, it’s important to protect your assets in the sense of security, insurance and backing up data regularly to the cloud.

Simple Business Guide to Going Green

Image:  Burak Kebapci

Nowadays, environmental impact is something that all businesses need to think about. We are all responsible to do our bit to help the planet. However, it can be difficult to know how to go about this. How can you implement green changes at your business? Which changes are going to be the most beneficial? Read on to discover everything you need to know about going green.

What are the benefits of your business going green?

Before we look at the different ways you can reduce your environmental impact, it is first vital to establish why this is beneficial. Of course, the most obvious reason for going down this route is to do your bit for the planet. Most businesses today use a considerable amount of energy, and we all have a duty to make sure we are doing our bit to reduce our carbon footprint so that we can protect the planet. However, the benefits go a lot further than this. Going green can also help you to reduce your ongoing costs, as you will lower your reliance on non-renewable resources. Solar power and alike do require an initial investment, but in the long run this can save you a considerable amount of money. This is also a good way to protect the future of your business. Sustainable operations ensure your business is future proof. Furthermore, you need to consider the impact all of this will have on your brand image. If you show your company as one that is responsible and cares about the environment, this will help you to strengthen your brand identity and build up a reputation as a company that cares. Trust is important today, and more and more consumers care about ethics and environmental responsibility. Going green can make a massive difference regarding how your business is viewed in the eye of your customers.

Some of the steps you can take to go green…

       Rethink waste disposal – The first thing you need to do is look at the way your business handles waste disposal. Of course, this will depend on your operations. Nevertheless, at a basic level you need to make sure you have recycle bins at your premises. Aside from this, you need to make sure you implement eco-friendly waste disposal methods for dealing with technology, batteries, and such like. You can hire a specialist firm if you have a large amount of electric waste to be disposed.

       Make the switch to LED light bulbs – This is one of the easiest changes you can make to ensure that your business acts more environmentally friendly. At the moment, if you are still using incandescent light bulbs, then you are wasting electricity. While LED light bulbs may cost a little bit more to begin with, they will save you a lot of money in the long run. This is because they use much less energy yet they still deliver the same amount of brightness.

       Rethink the way your employees get to and from work – It is a good idea to consider offering incentives to employees to start being more eco-friendly. One of the ways that they can do this is by cycling to work or carpooling. You may even want to run a competition to see which staff member can reduce their carbon footprint the most. After all, it is very hard for your business to be more eco-friendly if your employees are not on board.

       Install a water dispensing system – A lot of businesses provide their customers with a bottle of water as a courtesy. Does your company do this? While it is very polite to do so, did you know that not all of the plastic bottles that are sent to be recycled could actually be recycled? Instead, you can reduce your carbon footprint while also saving some money in the process by simply getting a filtered water system installed.

       Go online – There are a number of different ways you can reduce your reliance on paper and switch to online methods instead. Firstly, you should move your storage system online if you have not already. Switching to the cloud can save your business a lot of money. In fact, statistics show that companies can cut the amount they spend on paper by 50 per cent by switching to the cloud.

       Get an energy audit – The final piece of advice for any business looking to reduce their carbon footprint is to get a professional energy audit. This will involve a professional coming to your business premises so they can see how you are using energy at the moment. They will put together a report so that you can see whether you are using energy efficiently or not, and where improvements can be made. It is up to you whether you take this advice or not, but it can be incredibly insightful and help to ensure that your business is operating as efficiently as possible.

So there you have it: everything you need to know about going green at your business. As you can see, there are many reasons why any company should consider going green. Not only will you help the planet, but also you can lower your expenses while also boosting your brand image in the process, as well as the sustainability of your business. Use the advice that has been provided above to implement the methods that are necessary to give your business an eco-makeover.