Be the Change: Boost the Efforts of Your Charity Business

A lot of us have some sort of altruistic passion. We see something wrong with the world and feel a burning desire to change it. Some of the problems might be on your doorstep; it may even be something you’re facing in your own home. Some of the problems couldn’t be farther away; they’re on the other side of the world, affecting people you’ll never meet. It doesn’t matter: you know something needs to be done.

One of the most effective ways of taking action is by starting a charity business. These can be nonprofit or for-profit; either way, as long as you’re doing something to better the lives of those who are having difficulty changing things for themselves, history will be thankful.

If you want to know the best ways in which you can take a charity business to the next level in its efficacy and spread, then this guide is an essential read.

Spreading the word

Every cause needs the word about it to be spread as far as possible. A lot of people forget to see this activity as a marketing activity for the businesses involved. But this is precisely how this needs to be approached. While it’s for a good cause, making people aware of it is almost the same as running a marketing campaign for any other business. No doubt you see the results of such charity marketing techniques every day.

It’s important to decide how you’re going to go about it. Video has proven itself to be an extremely compelling way to highlight problems; some may make adverts for television and YouTube; others may take it further and produce short films about their subject. Researching how these videos are as effective as they are is essential if you’re looking to do something similar.

Of course, posters and billboards are also great and effective ways of spreading the word. These are often very effective when used on public transport, as it makes it more likely that people will be able to take in all the information required. You could also look into more accessible or even fashionable items. People who care about your cause are often happy to wear things in support of it, like badges and stickers which you can get printed from companies such as Banana Print.

Building a website

All businesses should have a website, and a charity business is no exception. This is where people are going to go to get information about your charity. If you want to ensure that you gain people’s trust and convince them to donate to your cause in some way, then building an accessible and highly informative website is a must.

Photo credit: Howard Lake

Of course, posters and billboards are also great and effective ways of spreading the word. These are often very effective when used on public transport, as it makes it more likely that people will be able to take in all the information required. You could also look into more accessible or even fashionable items. People who care about your cause are often happy to wear things in support of it, like badges and stickers which you can get printed from companies such as Banana Print.

Building a website

All businesses should have a website, and a charity business is no exception. This is where people are going to go to get information about your charity. If you want to ensure that you gain people’s trust and convince them to donate to your cause in some way, then building an accessible and highly informative website is a must.

Photo credit: Joe the Goat Farmer

Of course, your website should have a way of bringing in money for your cause. Setting up a PayPal donation button is one of the easiest and most popular ways of doing this. Some businesses may prefer to work with other payment gateways that cost slightly less money, but PayPal is the most popular payment gateway around, and the one that is trusted by most people. Something else you can look into, if you’re a retail charity, is selling items online instead of solely through brick-and-mortar stores. (Some businesses also choose to use marketplaces such as Amazon and eBay to earn money this way.)

If you want to ensure your website is as informative as it can be, you should definitely be creating a blog. This is where you can update users, in great detail, about the work you’ve done and the successes you’ve accomplished. You can also use it to highlight problematic areas of the issue you want to fight, as well as the errors (or successes) the government have made in their attempts (or lack thereof!) to solve the problem.

Standing out

Some people may wonder why “rival charities” would even exist. Doesn’t it just create a lot of confusion? After all, the more choice you give people, the less likely they are to actually make a decision. With this in mind, won’t fewer people end up donating to a cause if there are several charities that specialize in it?

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