Why mobile messaging could be great for your business

Let’s face it, we’re all addicted to our mobile phones. For many of us, our mobiles are the last thing we look at before we go to bed at night and the first thing we see in the morning. Mobile messaging is our main way of staying in touch with family and friends now, with us using messaging to arrange when and where to meet as well as just checking in to see how our people are.

So, it makes sense to think about reaching your clients and customers on a device that’s already in use multiple times a day, and that they are checking frequently for messages that are important to them.

Mobile messaging can be very cost effective compared to postal and other paper-based campaigns and allows for far better targeting and reporting. You can send a message to a segment of subscribers and get very detailed information on who opened and acted on that message. In addition, messages are quick and easy to respond to in that the person receiving the message just needs to tap on the link you place in the message

If you’re thinking of using mobile messaging for marketing, here are some things to consider:

  1. Have a strategy

Be clear about who exactly you want to reach and what they might like to receive from you. Would they like news about events, the latest deals and discounts or competitions, for example? How often would they like to receive these messages? And would they like to receive them by text messaging or another service such as Facebook Messenger?

  1. Find your messaging platform

Before you dip your toe in mobile messaging you’re going to need to find a messaging platform to send and manage your campaigns. After all, you won’t want to manage your campaign from your own mobile phone! As well as the ability to send campaigns, you’ll want to look out for a platform that allows you to segment your subscribers (say, by their interests or what they’ve bought from you), and allows for mobile engagement such as one-to-one conversations with your team members if a subscriber replies to the message. Scheduling is also a useful feature, as is the ability to send multimedia messages such as images.

If you need to integrate mobile messaging with any other tools you use – for example you want to send a text message after a customer has made a purchase in your store or on your site – look out for a platform which gives you an SMS API.

  1. Be aware of the legal issues

You will need to be aware of the legal issues surrounding mobile communications, including giving your subscribers the ability to opt in and out of messages easily as per the GDPR rules. If you send messages to someone who has opted out you may be liable for a fine.

Mobile messaging is a digital marketing channel that’s often overlooked in favour of things like social media and Facebook ads. But as you can see, there are many reasons why it could benefit your business.

Image by Jan Vašek from Pixabay

How the big companies can inspire the little ones!

Anyone trying to build a brand or business from home will know all too well the hurdles involved in getting something to come to fruition. Whether you’re a home chef who is turning their passion for cooking into a viable product you can sell at the local market (or online!), or you’ve got an online store that can’t see to get anyone to take notice of, there are ways we can look to those already successful to help get inspiration.

I’m not talking about opening a book of inspirational quotes and trying to seek knowledge from “Live.Laugh.Love”. I’m talking about looking at how big companies succeed in helping their businesses get noticed.

I’ve scoured the web and got some unsolicited advice that would be noteworthy for parents running small businesses; looking at everything from packaging to how to start selling online when you don’t have vast resources.

I’m hoping you’ll be able to glean a little light that inspires, so let’s start with getting your products out there!

Big Company Tip 1: Let others take care of your “stuff”.

When you ask most people what Amazon is known for, they’ll say it’s that they sell books or that they sell pretty much anything. When you ask people what Apple is known for, they’ll say nice phones or a fancy watch that reminds you to stand up every hour.

But did you know that Apple pays Amazon a reported $30 million a month? They’re not buying a lot of cheap phone cases but use Amazon’s Web Services (AWS). Amazon is one of the biggest providers of servers in the world. Many companies actually use it because Amazon has the computing power that they don’t – even Facebook used to for a few years.

So what does that have to do with your little business? Well, when it comes to things like designing a website, hosting it, making logos and such, you can save yourself a lot of stress by getting it done externally.

For example, weigh up the amount of time it would take for you to design complete branding that fits on your website against the money it would cost someone on a site like Fiverr or Squarespace to do it. Making small payments on your weak points saves you time and money in the long term.

Think of it like babysitting for your business. Someone is taking care of a or b to give you time to work on c-z.

Big Company Tip 2: Create a spark through design

I love Cadbury’s chocolate. We all know what a bar looks like (big shiny purple tasty goodness), and even though it’s always been in a purple wrapper, there is a surprising amount of work that goes into getting it to look a certain way when sitting on a shelf.

The company who designs the packaging is called Pearlfisher, and they have a straightforward mantra on their website that I love;

“brands that ignite passion…will be loved forever”.

If you’re making any kind of food product (or any product for that matter), you need to let your personality shine through in the packaging. People want to feel happy when they look at what you have to offer. Someone cooking a homemade hot sauce will have an easier time selling it if there’s a sense of your passion and story in every bottle, rather than a fancy label that does nothing for the imagination.

Brands like Coca Cola do this all the time when they put people’s names on bottles. Starbucks even does it every time you go in and give your name with your order. People like to feel a part of your story, so taking the time to pop a note in when getting an order ready helps make a much more positive connection than a Thank You card with no name.

It’s the kind of connection that can have them coming back as a repeat customer.

Big Company Tip 3: Act Smart, Not Big

So you don’t have the budget to hire a media company to spend a day taking photos of your business or your product. So what? You don’t need them anyway!

Etsy themselves have created a complete guide of how to act smart and get products on their site noticed. Take a page from their book and act quickly when working with what resources you have on your website or store.

Big Company Tip 4: Let the big company deliver your stuff

I’m going back to Amazon for this last tip, but oh boy it’s a good one.

For any business that sells a physical product, fulfilment is the biggest bug-bearer and making sure deliveries get out there on time can become stressful. So (again) act smart and let the big guys do all the hard work for you.

Small businesses can register for free on Amazon and start selling their products directly to customers. Amazon will come to your door, pick up all the order and ship them without you even needing to leave the house.

There can be a small monthly fee involved depending on how much you’re selling, but it dwarves having to do it all yourself when the alternative is loading up the car and having to drag it all into the post office every week.

It makes running a physical store less stressful and gives you more free time, which is something every parent always needs.

Bonus Big Company Tip: You should be happy

Did you know that people working at Google can (at any point in their day) go to the gym, grab free food, watch lectures, work wherever they like and even do yoga?

All the big tech companies invest time and money in making sure their employees are happy at work.

Take heed of that and always make sure your little business has positives that still outweigh the negatives. If you don’t enjoy doing it, you might want to reconsider it.

 

4 Easy and Simple Financial Tips That All Small Businesses Should Be Aware Of

Managing the finances of a small business is a lot more complicated than some people think. After all, trying to keep company expenditure to a minimum when monetary resources are limited, to begin with, can be more than just a little challenging to achieve. Fortunately, keeping costs at a reasonably low level isn’t an impossibility. And you don’t necessarily need to make any drastic changes to your business model to improve the financial status of the company. To this end, here are just a few easy and simple financial tips that all small businesses should be aware of and practise.

  1. Research and compare all options available

Regardless of your chosen industry, success in any business endeavour can hinge on the ability to keep fixed expenses to a minimum. And one of the most effective ways that this can be accomplished is to thoroughly research and compare any and all options available to your company. From looking up several suppliers for all the necessary equipment and materials that you may need to comparing utility services using Utility Bidder, the time you invest in research can make all the difference in keeping expenditure to a minimum.

  1. Choose energy-efficient products

These days, it’s not uncommon for companies to invest in energy-efficient products that their business operations require. After all, it gives them the opportunity not only to keep their carbon footprint to a minimum but also do the same for their utility expenses. And since a considerable portion of our monthly expenditure comes from the use of gas and electricity, it makes sense to do the same. So always opt for green technology whenever possible. It will save you money.

  1. Regularly review the company’s financial performance

Let’s face it, number crunching is a tedious task that many of us would undoubtedly rather be without. However, it’s essential to review the financial performance of the company regularly. After all, it will not only give you a better perspective as to whether or not the company is generating enough profit to sustain its operations, but it can also provide invaluable insight that can help you avoid making any financial losses too.

  1. Choose your marketing strategies wisely

In today’s world, advertising is no longer a luxury that is reserved solely for large corporations and well-established enterprises. And even small businesses can reach their target market without putting a sizeable dent in the bank. So, before you spend on expensive television ads or expensive promotional materials, it is well worth the effort to explore other avenues first like blogging or social media platforms. After all, you may find a marketing strategy that is as effective in building brand awareness as it is affordable.

Despite the challenges that it may present, maintaining the financial health of a small business is not unattainable, even for those operating with limited resources. And with these tips, you’ll reduce the risks of spending more than what is needed and, as a result, increase both the revenue and profit margins of the business as well.

Image: Pixabay

Handling an Emergency: 4 Crucial Fire Safety Tips

Fires happen every day and usually without any type of warning. The cause of a fire could be from cooking in the kitchen, a gas leak, a faulty appliance, or an automobile accident. Fires are an instant way for someone’s anxiety and adrenaline to spike dramatically. However, panicking is never the answer when a fire starts. There are several safety tips a person should keep in mind during a fire to limit the loss of life or minimize the potential for injuries.

Type Of Fire

The type of fire will determine what type of material should be used to extinguish it. Class B Firefighting Foam includes Aqueous Film Forming (AFFF), medium and high expansion foams, and Alcohol Resistant (AR-AFFF) substances. Experience with the type of foam needed can be provided with a training session provided by a consulting firm.

Smoke In The Air

If there is smoke in the air, everyone should remain low to the ground. Crawling or walking close to the ground will reduce the possibility of smoke inhalation that causes people to pass out or die. Covering the mouth with a piece of clean material will help to reduce smoke inhalation.

An individual shouldn’t keep their head any further than two feet from the ground in a smoke-filled building. If an individual has a flashlight, they should attempt to use it to see their way through the smoke.

Evacuation Plan

Every home or business should have an evacuation plan. If there is a second story to a home, the owner should consider having some type of a portable ladder that will attach to the window to lower individuals to the ground. This type of ladder can usually be stored under a bed or in a closet.

A business should regularly perform fire drills with employees. This preparation is invaluable when a fire strikes. Fire alarms should be installed throughout the building and should be pulled as soon as a fire is detected. An immediate telephone call should be made to the fire department as evacuation begins.

Feeling A Door

Before opening a door during a fire, an individual should feel the door for heat. There could be a raging fire on the other side of the door, and opening the door could cause a blowback, burning the individual attempting to escape the fire.

Highrise Evacuation

When an individual cannot escape a building because of a fire, they should block the cracks around doors and windows. Once this is done, they should use anything they can find to break a window to the outside and signal the firefighters for help.

Extinguishing A Fire

Class B foam is ideal to use on fires that are fueled by gasoline or oil. Gasoline stations, oil refineries, chemical plants, and other businesses that use these types of flammable products will benefit from training and Class B foam in the event of a fire. The foam can be ordered in pails, drums, or reusable tote tanks.

Municipal Class B foam can be used by municipalities for common settings they face. Besides municipalities, state, federal, and local governments can benefit from stocking Class B foam in the event of a fire. This type of foam can be used to fight fires in aircraft hangars, loading docks, and a wide range of other situations where Class B foams are commonly recommended. The foam will quickly limit the fire’s ability to spread.

Image: HG-Fotografie

 

Sparkling Clean: 4 Best Practices for Cleaning Your Office Space

When it comes to cleanliness, health and sanitation, just because your office looks clean doesn’t mean it is clean. Failure to follow industry best practices could leave your office with hidden grime, mould and damp, and leave dangerous microbes in the office environment.

The Three Pillars of Cleaning

 So, what does a “clean” office environment actually mean? Cleanliness goes beyond just a clean outward appearance. A genuinely clean environment will be “clean” in three ways.

  • Sterile- A sterile environment is completely free from germs and bacterial contamination. Think of a surgeon’s operating theatre where every surface, piece of equipment and item of clothing has been sterilized. This level of cleanliness is not required for commercial cleaning, where we can assume that most occupants are not at heightened risk of infection or disease.
  • Disinfected- A disinfected environment is an environment in which dangerous pathogens that can cause diseases in humans have been removed. This is something that office cleaning practices should aim to achieve.
  • Sanitary- A sanitary environment is an environment in which most contamination has been removed, however, there is still some risk of disease. Generally, a sanitary environment means employee health is adequately protected.

What Should Your Office Cleaning Regimen Strive For?

 A comprehensive office cleaning plan will strive to achieve a disinfected level of cleanliness in which all pathogens dangerous to humans have been removed. A sterile environment is impractical and unnecessary for a commercial space. Simultaneously, a sanitary space should be the bare minimum.

The 4 Best Practices to Achieve the Necessary Level of Cleanliness

Avoiding toxic chemicals in the cleaning process whenever possible reduces the number of harmful toxins in the facility and makes for a healthier, more pleasant working environment. Big Clean commercial cleaning products have a wide selection of cleaning products for use in your office workspace.

  • Don’t reuse the same cloth to clean multiple areas.

The purpose of cleaning is to eliminate germs and pathogens. Using the same cloth, therefore, becomes counterproductive. You effectively end up moving germs from one surface to another, never really eliminating them. Not changing cloths regularly will leave bacteria and germs on surfaces and could become detrimental to employees’ health and safety in the workplace.

  • Don’t use a mop.

Once upon a time, every janitor and office cleaner used a mop as the preferred method of cleaning commercial floors. However, modern science has allowed us to refine our cleaning practices and update our best practices. Use a floor cleaning machine and germicide to ensure floors are adequately disinfected and don’t merely appear clean.

  • Stay proactive.

Cleaning is not something that only happens at the end of each day. If there is a spillage, there should be janitors or cleaners ready to quickly block the area off and clean the area. Not only will this protect employees from slips and falls, it will also make the janitor’s life far simpler as nobody will have walked through the spill and spread it to other areas on their shoes.

Follow these best practices to ensure your office doesn’t just look clean but is disinfected and free from harmful disease-causing pathogens.

Image: Pixabay