5 Creative Ways To Advertise Your Business

Great businesses are always looking for creative ways to push the envelope and bring in more money. With 543,000 new businesses opening each month, competition is fierce. As a business owner, it’s your job to stand out from businesses that offers similar products or services. These businesses could even be around the corner. Small businesses often find themselves in competition with other small businesses for territory and the same population of clientele. To give your business the upper hand, try one of these five creative ways to advertise your business:

Vehicle Wraps

A vehicle wrap is a great way to get your business some attention, both on and off the road. Whether you’re driving down the highway or in a parking lot, people are reading your vehicle wrap — even if they don’t necessarily mean to. This is because it’s a natural habit to divert your gaze to anything attention-grabbing in your peripheral. And if part of your business consists of making deliveries or driving for any reason, why not advertise while you’re at it?

By using a vehicle wrap, you’re investing in long-term advertising. Vehicle wraps are an effective way to spread your brand message. This powerful marketing tool is not only attention grabbing, but helps you reach a wider audience in a non-aggressive way. Unlike print ads, popups, and radio commercials, vehicle wraps don’t disrupt consumers. They’re also cost-effective, compared to traditional advertising that have recurring costs.

Additionally, business owners can get creative with vehicle wraps and spark a dialogue. Be sure to include the basics, like a phone number and business name, and make it simple for people to understand the services you have to offer.

Virtual Showrooms

There are tremendous benefits to virtual showrooms, and because this advertising method isn’t overdone, it offers your business a unique edge. Virtual showrooms are websites that serve as an exact replica of what’s happening in your showroom. They’re perfect for car dealerships, furniture stores, real estate agencies, and much more. These showrooms can do wonders for conversion rates, especially if your business sells large and/or unique items, or is quite a distance away from major towns and cities. It gives potential buyers the opportunity to explore what you have to offer without making too big of a commitment.

Fiverr Flyers

Fiverr is platform that allows businesses to take advantage of a range of low-cost services, from graphic design to writing and marketing. The “Flyer & Handouts” section of the “Advertising” category offers unique and personalized flyer services that cost next to nothing. There are dozens of users who will distribute hundreds of flyers at campuses or malls starting at just $5, with incremental increases for additional flyers and features. Many of the users offering these services have hundreds of five-star reviews. These testomonials offer a glipse of how effective this “outdated” method can actually be in a modern world.

Outdoor Signage

Common for retailers and restaurants, sidewalk and window signage provides passerby with a glimpse of what to expect from a business. Creative outdoor signage can actually attract customers who would have continued walking otherwise. Use these signs to advertise promotional deals, discounts, or speciality items. And don’t be afraid to have a little fun. For example, creative chalkboard signs with funny sayings and pictures tend to get photographed on social media at the very least. At the end of the day, you’d be surprised at the dollar value a simple sign could be.

Online Quizzes

Sponsored quizzes are popular for big brands, but even small business owners can take a piece of the pie. Consumers love online quizzes, and if you use your social media (and maybe a little advertising) to promote them, your quiz has potential to go viral.

For example, let’s say you’re a home goods store and want to capitalize on Valentine’s Day. Your quiz could be titled: “Which Gift Would Be Perfect For Your Lady? Take This Quiz To Find Out!” Quiz results could include nice gifts your shop sells and catchy content about unique ways to present the gift. Quiz options are endless, and there are plenty of ways to make them relevant to your business.

How to Get the Most Out of Your Employees

As you are probably well aware, entrepreneurs are the backbone of the American economy. They are responsible for all kinds of amazing and successful businesses across the country. Business administration for entrepreneurs degree programs inspire many people go on to start their own business. While much of the focus may be on marketing the new company and the finances, it’s also important to focus on your employees.

Your relationship with your employees must continue past the hiring stage. It’s not enough to just be the “boss” of the company. You also want to be sure you’re doing all you can to get the most out of your employees. Effective employees will make the business better and help it to succeed.

Here is a list of ideas and tips you can use that will help you get the most out of your employees.

Help to Make the Employee Feel Empowered

It’s truly amazing what an empowered employee is able to accomplish. When you empower an employee you are showing you have trust in them and believe in them. You give them the tools and information they need to really excel in their job. This means the employee is able to achieve their goals and feel as though they are bringing something to the table.

This is something you need to work on when you hire staff. Rather than just send them off in their own direction, give them direction, provide them with the tools they need, and allow them to realize their potential.

Be a Strong, Confident, and Fair Boss

Deciding what kind of boss you are will help to determine just how effective your employees are. A boss that is too firm is one that creates fear in their employees. This won’t get you the results you want from them. At the same time, you don’t want to come off as soft and unsure of yourself, because then employees won’t have trust in you and your decisions.

What you want to be is a boss who is strong, confident, and above all fair. Employees need to know that you will treat everyone fairly and equally, and that you value them.

Provide Incentives to Them

Incentives are another method you can use that will help to push employees to their full potential. Employers typically assume that incentives mean a raise or a bonus. While this can help, it’s not the only incentive out there. Offering perks such as free childcare, shortened hours in the summer, flexible hours, additional vacation time, facilities such as a games room and lunch room can be more effective than a raise.

Create a Culture All Can Be Proud Of

In the end you are working towards creating a culture in the workplace that everyone can be proud of, and that everyone wants to be a part of. This takes time and plenty of hard work, but your employees will be grateful for it and show that appreciation through their dedication and hard work.

Tips to Make Your Workplace Safer

Photo: ndemello

All workplaces have, by law, to be as safe as possible. There are certain standards that each business has to achieve and rules that have to be abided by in order to maintain a safe, pleasant working environment, both for the workers and any visitors.

Of course it’s not just down to the management; everyone has to do their bit, from noticing a water spill and cleaning it up to making sure the guards along the conveyor chain are still there, protecting fingers.

How do you make your workplace safer?

Every workplace is different and each industry – and even different buildings within the same industry – has its unique risk profile. Even the more sedentary offices have their own risks, so the best place to start if you’re looking to make your premises safer is by doing the maths. Well, the research, anyway.

Talking to staff and finding out what stresses they face every day, as well as any recurring snags, injuries or worries they have is a good start. So is exploring government advice and regulations to see if there’s anything you could change.

Focus on these five main areas:

Reduce stress in the workplace

It’s been shown that job stress is a major contributor to heart problems, as well as mental and emotional difficulties. It can also lead to poor life choices, like excessive drinking, and also increased absenteeism. If you can do anything to boost morale, do it!

Encourage breaks

The human body isn’t meant to be in one position all day, every day, or to repeat the same movements for hours on end for five days a week. Encourage staff to take a break every couple of hours – go for a quick coffee, take a lunch break, do some stretches. Just this slight adjustment can help to overcome the potential problems of sitting still or hunching over an assembly line all day.

Get ergonomic

These days, we know all about the negative effects of badly-designed furniture and also about the hassles of poor office or shopfloor layout. There’s lots of help and advice available, as well as ergonomic furniture and equipment that work with the human body. It’s been designed for a reason, so use it!

Use safe lifting methods

A major cause of back problems is poor lifting technique. There’s lots of information available online, in videos and step-by-step guides. You can also bring in someone to demonstrate safe lifting – you keep your head up, hold the load close into your body, bend your knees slightly and don’t twist your back. Using the wrong lifting technique can have a very sudden effect, or it may be a slow-burner, but it will catch up with you sooner or later!

Make sure everyone has – and wears – the right personal protective equipment (PPE)

No hat, no job! This is the sign outside many a building site and for good reason. Wearing the right PPE – ear defenders, hard hat, goggles, respirators, steel toed boots and so on – reduces the number of accidents in a workplace. If an accident does happen, this equipment can lessen the severity of any injuries or even prevent them altogether.

Lastly, make sure everyone feels they can speak up and alert colleagues and managers to potential hazards. You work together, so look out for each other.

 

Turning Your Art and Hobbies Into A Living: Monetisation Tips For The Crafty

When you have a passion for arts and crafts there is every chance that your hobby could turn into something more meaningful than just a pastime, and you might find that you earn a nice profit from your skills.

Here is a look at ways to get started including finding something unique to sell and where to advertise your crafts online. There are also some ideas for networking and tips on which sites might be good to work with and one big name to avoid.

Find your niche

If you are particularly talented with a paintbrush in your hand or have a knack for creating attractive bespoke jewelry items you have already found your niche, and that will be good news when it comes to finding buyers online.

There is no doubt that unique gifts tend to be far easier to sell that more generic items that are available across a range of different websites.

You might argue that there are already thousands of sellers on sites like Etsy offering their own handmade jewelry items, but plenty of them are successful and there is no reason why you can’t find a niche market and stand out from the crowd.

It is also worth bearing in mind that if you are producing niche items that are attracting interest online, there is a chance that your creations might end up being featured on other sites, earning you even more exposure and the chance to grow your reputation.

Get networking

If you have a talent and want to monetize your hobby to generate a regular income you will need to be prepared to do some serious networking.

If you are an artist, sites like www.follio.com are worth contacting, as their site is dedicated to helping emerging artists find a wider audience.

It is also well worth networking with other crafters and hobbyists as they are often interested in browsing and buying other artist’s work. Sites like Etsy have forums where you can comment on a fellow crafters item and even tell others about something you like.

The more networking you do the greater the chance of getting featured on the homepage of prominent sites, and this can see interest in your work reach much higher levels.

Finding the right online platform

You might think that a high-profile site like Ebay would be on the list of suitable sites to sell your items on, but if you look deeper at what sells on the site, it is clear that collector’s items and mainstream retail items sell the best.

Ebay buyers are not really the audience for your original creations and you could be wasting listing fees that are better spent elsewhere.

Etsy is a big player when it comes to arts and crafts but also take a look at sites like Zibbet, Uncommongoods, Aftcra, and Handmade Artists all of which are worthy of mention and could be a good outlet for finding buyers.

You know you have a talent for arts and crafts and friends and family love your work, so it is time to take it the next level and turn your talent into money.

Aimee Stewart started selling her paintings online several years ago. She shares the tips she has picked up along the way with other like-minded people looking to start selling their work, or improve their creative business.

How to Maximize your Huddle Room Success

As more and more businesses utilize the video conference call in order to connect team members from around the globe faster and easier than ever, the ways in which you can call have also changed. Most smartphones, which many industry professionals carry with them at all times, come with all the tools needed to call on the go, and the popularity and efficiency of large scale video conference rooms continues to increase as well. But for when you need a comfortable medium between a literally out of pocket impromptu conference call and a full scale all hands meeting, the huddle room is an excellent choice.

Huddle Rooms: The Basics

If you’re new to the term and want to understand a bit more in order to know what benefits a huddle room can give you, read on. A huddle room is a small meeting area usually designed for somewhere around three to five people to gather. Most are equipped with a small, central table, several chairs, a large monitor, and other broadcasting equipment like microphones and a webcam or two. Huddle rooms are an excellent solutions for short, small, impromptu meetings. They’re an excellent choice for brainstorming sessions, long distance problem solving, and other types of firefighting video conferencing. Their biggest advantage is that, unlike large conference rooms that may need to be booked well in advance and can get to be very expensive to outfit, one business could have multiple huddle rooms for a much lower equipment cost. Additionally, these relatively compact spaces can offer the sound and audio quality that a handheld smartphone can’t match, with steady mounted cameras, moderate lighting to avoid deep shadows and or blinding glares, and usually offer proper soundproofing and good location to minimize noise pollution and echoes.

Design and Capabilities

When it comes to upgrading or designing a huddle room from scratch, or even just utilizing it properly, you need to understand and focus on the convenience of the small group factor. One webcam, assuming it is a high enough resolution, should be enough for one space. Because the central webcam in the designated meeting room will be further away from each individual face as opposed to one in a smartphone or laptop would be, high resolution is key. Lifewire offers a buyer’s guide if you need a little more information on the details of the tech itself. The preference between microphones and headsets really depends on your desires, but since some webcams even come with microphones built it and headsets can be considered distracting, one or two good table mounted or ceiling suspended microphones in a sound friendly room should do the trick. As far as software goes, however, you shouldn’t feel the need to hold back. Assuming your computer has the right horsepower, a good multi-call conferencing software such as BlueJeans can connect your huddle meeting to hundreds of other devices.

Now, assuming that your room is properly equipped with all the necessary tech, it’s time to get a little creative with taking advantage of the capabilities of a huddle room.  Assuming you’re utilizing the central camera, it’s a great idea to take advantage of the wide camera angle and consider finding ways to use the rest of the space. Whiteboards or large paper sheets can be an excellent way to go a little old school when it comes to fleshing out your designs, so having one on hand and out of the way is a pretty solid idea. Not only can this help the other people on the end of the line better visualize your concepts, but having this artistic element is a great way to really utilize the audio-video combination that this kind of conferencing offers. Additionally, consider bringing in 3D models or mockups of products into the huddle room. Having much more space as well as the free hands to work can allow you to demonstrate how something would work or look on camera, another plus. On a related note, the room can be converted quickly into the ideal troubleshooting area for IT or technically issues. Bringing in a copy of a customer’s product and showing them exactly where to look and what to do in order to fix issues can be a life saver, combining both visual and audio in order to make an excellent point and aid in problem solving.

As you continue to experiment with your video conferencing practices and try to find the best set up for your situations, hopefully this guide has offered you a new perspective on some of the more inventive ways that these smaller, specialized spaces can add another whole dimension to your tele-communicative practices. While large scale conference rooms will still very much have their place and usage, and while mobile video chat and conference calls will still be invaluable for on the road, off the cuff calls, a huddle room can bring its own particular advantages to the table.

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