How to make your first trade show a winner

Since you clicked on this post, I imagine you’re about to attend or thinking about attending, your first trade show. It’s a great opportunity and one that a new business owner can certainly profit from. Whether you are marketing a new business or product, there is success to be found at a trade show. That much is guaranteed. However, there is no such guarantee that you will be the one to claim that success. Indeed, it’s true to say that a trade show is one of the most competitive environments you will encounter in the business world. It will seem as though people are screaming at the top of their lungs, just to be heard. Others will have invested as much to attend the trade show as it cost to set up their business. But fear not, because with these tips you’re sure to get the interest you want over the rest.

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Show Before You Go

Our first recommendation is that you let people know that you will be attending the aforementioned trade show. It’s important that you use your social media accounts and other online resources to your advantage here. Tease your followers with what you might be introducing to the market or your business idea. If you do this, you just might catch the interest of some of the investors who plan to attend. It’s never too early to start marketing, so I suggest you do this even a year in advance of attendance.

Market Before You Gets There

Like I said, there’s nothing wrong with getting a good head start. When the trade show is just a few months away, you’ll find that billboard space is for sale around transport links. If you have the funds, it’s good idea to invest and buy these up. That way, you can market to investors before they reach the trading floor. If you do this, you can get ahead of the competition although you might look for cheaper methods of marketing.

Designing Your Exhibition

It’s important that your booth at the trade show stands out from the rest. If it just blends into the background, you won’t be able to gain the attention of attendees. However, I am aware that you will have limited funds to spend on your stall. That’s why I suggest that you invest in banner designs like the Grasshopper. This is a cheap banner that is still strong and large. It comes highly recommended to those who are attending a trade show on a budget.

Use Free Merch

Another tip I suggest is that you buy some free personalised merchandise. You can purchase this in bulk online at low prices. You can bet a number of other people will be using this marketing concept but it still won’t hurt to give investors something that they can take away with them. Try to make the design of your personalised merchandise unique and an item they would want to use or wear.

Take these tips on board and we’re sure your first trade show will be a huge success. But remember if you do get interest, don’t wait. Seize the opportunity before they move onto the next company.

9 Tips for creating the perfect CV

macbook-606763_640Creating a successful CV is a tricky task to master, with employers having different ideas about what they look for in the all-important resume. If you’re struggling to get started, or you aren’t having any luck with your jobs search, read these top tips to build the perfect CV!

Research

Before you write your CV, research the industry and specifically the company you hope to join. See if there are any themes of key philosophies that are apparent and align your CV to show that you are the perfect match. Plenty of career service websites out there list the common skills and traits you should possess for a particular industry or position, so if you hold any of them make sure your CV shows it.

Profile

It’s a well-known fact that the vast majority of employers will only look at a CV for 5-7 seconds. This means that your opening few lines need to be powerful and to the point. Use this as an opportunity to list why you would be perfect for the job you are applying for and make the reader want to continue reading.

Tailor

Have a copy of the job advert you’re applying for with you when you write your CV. Make sure your CV ticks off most, if not all, of the desired skills and qualities the employer is looking for.

Keywords

Technology has had an effect on the way we look for jobs, and the way we get hired for them. If you upload your CV to a job site, make sure it’s laden with relevant buzzwords and skills as this will rank it as a suitable match if an employer is doing a search. But don’t overdo it as your CV may be penalised.

Numbers

It’s great saying that you increased return on invest for your team, but does it actually mean anything if you don’t have the figures to back it up? Numbers talk to employers, probably more than rambling sentences, so impress them with some statistics.

Layout

There is a debate amongst career professionals over the listing of experience on your CV. One camp says that it should be in reverse chronological order, while the other argues that the most relevant should come first. It really is a judgement call, just make sure anything on there isn’t a waste of space. For example, if you are applying for teaching jobs, but your school-related experience was four years ago, you would ideally list that first.

Proof Read


It may seem
like the obvious one, but combing through your CV for spelling and grammatical errors is absolutely essential. Some hiring managers have admitted that even one spelling or grammar mistake has led to them throwing a CV in the bin. Don’t let one easily rectifiable error cost you your dream job.

Ask a friend

Once you’ve finished your CV, ask a friend or relative to take a look over it. You’re so used to reading it that you might be missing some glaring spelling or grammar mistakes, so a fresh pair of eyes will help weed them out. Someone who knows you or has worked with you before may also remember times that you have shown the skills you have listed, and providing examples of your achievements or abilities is a great way to impress employers.

10 Recruitment secrets all job hunters should know

job

There are many ways to apply for a job in today’s world of social media and the internet. A large proportion of the recruitment market now carries out their business online.

1. Tailor your CV

When applying for a job the first thing to prepare is your CV and the This is Money website explains how many applicants fail because they make simple spelling mistakes. For every job you apply for you should try and tailor your CV to suit the position that’s available. There is a wide variety of information online and if you click here you will find some important advice and job opportunities. Continue reading “10 Recruitment secrets all job hunters should know”

Starting a successful eBay business at home

Working from home can be great. You don’t have a boss, you set your own hours, and you can usually earn as much money as you like. There’s a home business for just about everyone, but one that anybody could start is an eBay business. You can focus on the things you’re interested in, which will make running your business so much better. Here are a few tips to start a successful eBay business at home:

Find a Popular Item to Sell

The first thing you need to do before starting your eBay business is find a popular item to sell. You need to do your research so that you can find an item that you’ll make a profit on. There are lots of items that sell, so it all depends on what you think will be more worthwhile for you and your business. Continue reading “Starting a successful eBay business at home”

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