Review: Sales, Pricing and Marketing Skills course

Today we have guest poster Joan Walllington of Little Hands Music reviewing the Sales, Pricing and Marketing Skills course from High Speed Training:

I agreed to review a course for High Speed Training today and decided to pick the Sales, Pricing and Marketing Skills course. High Speed Training offer lots of different courses and a fantastic way of getting qualifications quickly if you are wishing to update your existing skills or add new skills to your business, and their website is very clear and easy to follow, just hard to decide which course as there are so many to choose!

Once I decided which course to do, it was very easy to log on, and I was able to start the course straight away and at a time convenient to me, and able to stop and restart whenever I wished to.

The course content are a selection of slide show of text and images and some thought provoking questions, and a great course to do if you are new to business. Having being in business for quite a few years now, I found it thought provoking and more recapping on things I was aware of and perhaps could put more into practice.

The only flaw I found was that I wanted to read it at my own pace instead of listening to someone else read the content to me, but the good part is that I could pause it whenever I wished, so if there was an interruption, I could deal with that, and then carry on the learning.

I personally wanted a quick course and update my skills, and was very impressed at the speed I could progress and that I could obtain a certificate and equally put into practice the tips and ideas from the course, and so increase sales as well as skills.

I would recommend High Speed Training, as it is as it says, High Speed, and I will definitely carry on doing other courses with them.

Don’t miss a thing here at Business Plus Baby   Click here to get my newsletter and  I’ll also send you a copy of  my e-book Running a business around a family: 9 steps to success.

Blogging: The Essential Guide – Book review

If you’re completely new to blogging, you might like to grab yourself a copy of Blogging: The Essential Guide by Antonia Chitty and Erica Douglas. I’ll tell you more here:

Strangely, only the Kindle version seems to be available on Amazon for a sensible price at the moment! If you prefer a paperback, do take a look as there may be more in stock when you get there. Here’s the link again Blogging: The Essential Guide

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‘The E-Factor: Entrepreneurship in the Social Media Age’ : Review and author interview

Do you have the E-Factor?

The E-Factor is the largest social network for entrepreneurs in the world.

Today, I’m going to tell you about E-Factor’s founders Adrie Reinders and Marion Freijsen’s new book The E-Factor: Entrepreneurship in the Social Media Age.

And I’m really pleased to have done a short email interview with Marion too – you can read it at the bottom of this post.

I guess we all knew that recent changes in technology, including the explosion of social media, have changed the world for entrepreneurs. But I’d not seen the full picture put together by experienced entrepreneurs until I read this book.

So what has changed?

  • Entrepreneurs have become younger. People now start businesses straight out of university (or even before) whereas you used to need a good few years of work experience before you could even consider it. There were always a few exceptions, but generally entrepreneurs were not starting up in their twenties. Today’s entrepreneurs are also more willing to take more risks at a younger age.
  • New technology means entrepreneurs can collaborate, seek funding, network and find clients and suppliers.
  • …but whatever you do, good or bad, can be spread around the internet in minutes. As the authors say “internet awareness can make or break you”
  • There are many more entrepreneurs, which means there is a community where entrepreneurs can exchange ideas and opportunities between each other.
  • …which also means you have to stay a few steps ahead of the copycats if you’re going to survive.
  • Crowdfunding platforms like Kickstarter have arrived.
  • …but there are more entrepreneurs competing for funding now.
  • You can have a virtual team working on your product around the world and around the clock
  • …but new demands and expectations have changed the speed at which entrepreneurs must operate.

That said, some things have not changed:

  • Traditional sources of funding like bank loans and grants are still available (but you need to spend longer making the right contacts to stand a chance of getting them).
  • There is still a strong need for real-world events and meeting face-to-face. Today’s entrepreneurs need to communicate effectively in both the real world and the virtual one.

The e-Factor explores all of these issues and gives useful advice on using the tools for entrepreneurship (Twitter, Facebook, Skype, Foursquare, Cloud Computing, YouTube, LinkedIn and many more) plus case studies on businesses that have both got it right and those who have got it wrong.

So if you would like to see how the social media world has changed the life of the entrepreneur – and in much wider terms than simply promoting a product or service – then I really recommend The E-Factor: Entrepreneurship in the Social Media Age.

I asked one of the authors Marion Freijsen, some questions about how the advice in The e-Factor could apply to Business Plus Baby’s readers:

1) Have you found that women approach entrepreneurship differently to men? If so, is there any advice you’d give to women entrepreneurs? Are there any mistakes that women in particular tend to make and and how can we avoid them?

Interesting question….first of all, our philosophy is that you are an Entrepreneur first – before gender, race, religion and other labels that may apply. In that sense, we don’t think the passion that drives entrepreneurs is different between men and women.

However, women in general are more cautious. They are under-confident about their own capabilities and will play down their skills. This is something I am always passionate to teach other women – be bold, be brazen, be OUT THERE because the guys are for sure. They are OVER confident, and will fail more often but simply pick themselves up, dust of their jackets and add it to their CV with pride as newly gained “expertise” 🙂 We women have to start copying that attitude but keep our own gut feel close by to guide us away from real dangers.

2) In the introduction, you mention mumpreneur Sari Crevin of Booginhead and how she built her business part-time. What tips or advice can you give to someone who wants to be an entrepreneur but in part-time hours?

Simple: just do it! If you don’t start, you will never know what it may grow into.

3) It’s fantastic to read that people in their twenties are now becoming entrepreneurs straight out of university. My own experience was that we were encouraged to get a corporate job after university. It was only when we realised years later that the corporate career ladder was never going to satisfy us that we thought about going into business.

Do you have any advice for  those of us who are in out thirties and forties who are trying to ‘unlearn’ being taught to be employees?

I don’t think you need to “unlearn” those attitudes to be honest. I was an “intra-preneur” for many years myself. But when I look back, I used all those corporate years to learn valuable information that now helps me run my own business. I think there are two types of “would-be-entrepreneurs” in the corporate world. Those that dream of being their own boss – and those that dream and will go out and do it. It’s good to dream for anyone, but ultimately – if you find yourself making excuses every time you get the opportunity to turn it into a real something – you are probably never going to really get out there and do it. And that is fine too!

If you are leaning towards really wanting to run your business, look at where you are in the company you are in right now, look at the skills you have but particularly at the skills you lack – you should be completely honest with yourself about those latter ones even more then the former! And then set about making the connections and acquiring the skills you need – not to make it another hurdle (ie. I have to learn this first….) but more to road map yourself and see yourself achieving that goal.

Trust me, whatever you manage to take with you is golden, and then you find you still have a ton to learn when you do take that step!! And that’s where EFactor.com can help 🙂

Thank you very much, Marion!

Don’t miss a thing here at Business Plus Baby! Click here to get my newsletterI’ll also send you a copy of  my e-book Running a business around a family: 9 steps to success.

 

How to be a stay at home mum

OK, so if this is a blog about having young children and a business, why would I be telling you about how to be a stay at home mum?

The media would have you believe that it’s a straight choice between being a working mum on the one hand and a stay at home on the other. But I know that real life isn’t so black-and-white.

Often mums with businesses start up very slowly. After all, if we want to spend time with our kids we’re probably not going to rush into a full-time business. So even though you have a fledgling business, you may find you’re basically a stay-at-home mum for most of your day.

While that may sound like the perfect work-life balance, it’s not without its challenges! I know, I’ve done it. The change in rhythm from a full-time career to being at home with small children takes some adjusting to. And that’s just the beginning.

That’s where I think this new e-book ‘How to be a stay at home mum‘, could be really helpful. Continue reading “How to be a stay at home mum”

21 Ways to manage the stuff that sucks up your time: Book review

I love book launches! And today I’m really chuffed to be part (if only in a small way) of the launch of Grace Marshall’s first book 21 Ways to Manage the Stuff That Sucks Up Your Time

Congratulations Grace!

Here’s my review of the book:

If you buy the book today you can also grab your launch day goody bag, with bonus time saving tools, business guides and expert ebooks.

Just buy 21 Ways to Manage the Stuff That Sucks Up Your Time on Amazon and then go to  grace-marshall.com/21ways to get your bonuses.

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