Leaving comments on blogs is not just for people who blog for fun. There can be real benefits to blogging for your business, too.
Let me tell you more in this video:
If you’d like to know more about how blogging can help you promote your business, join me in my Blogging for Business Crash Course webinar this Thursday. Click here for more info.
See you there!
Ces Loftus is graphic designer at Creatively Minded, owner of Supportive Business Mums and she’s a familiar face around the UK mum-in-business community. When I noticed she was using an unusual method to market her business (giveaways, but of products from other businesses rather than her own) , I asked her to share it with us here at Business Plus Baby. Over to you Ces!
You may have thought of running giveaways to attract new customers but find yourself asking “does it really work?” or “will I get enough new business to cover the cost of my giveaway?”
Over the years I have run lots of giveaways and I can give you some of my top tips for running a successful one. Continue reading “Promoting your business using giveaways”
SEO (search engine optimization) can be confusing at the best of times. But if you add in the changes Google have made in the last year, it gets even worse!
Search engine companies work hard to give users the best results possible. They do this by tweaking the way they measure how websites are ranked. As a website owner, it is vital to stay up-to-date on strategies that will keep your site search engine friendly, otherwise your site could experience a drastic dip in ranking, traffic and sales.
By the way, I’m running an SEO Crash Course webinar this Thursday at 8.30pm. Click here for more info.
So here are four ways you can stay on top of the changes: Continue reading “SEO changes: What you need to do differently now”
Are you feeling shy about getting your business into your local newspaper? Maybe you’re worried that your story isn’t good enough, your business isn’t big enough or you’re afraid of feeling rejected if they don’t feature you?
This is the editor of my local paper, Ben Raza of the Bedford Times and Citizen, speaking at a workshop I attended last weekend:
Ben was talking about citizen journalism and I’ll tell you more about that in a minute. But what really grabbed my attention is that there are very few local reporters out there these days, so your local papers need you to tell them what is going on.
Of course you should be choosy about the stories you send them. You should be sending journalists good, interesting stories that their readers will enjoy rather than boring sales pitches. But in my experience, business mums tend to be too modest with their PR and there’s not much of a risk of us annoying our local press!
So what is citizen journalism? It is local people reporting on what is going on in their area, rather than it being done entirely by journalists. In fact, I’ve just joined #citizenbedford, which is my local citizen journalism project that will be documenting Bedford’s progress as a Portas Pilot town. Which is why I was attending the video, audio and journalism training on Saturday (here’s a pic of me being filmed).
(To find out more about the project, use the #citizenbedford hashtag on Twitter, YouTube or Google. Or you could keep an eye on out local community paper, the Bedford Clanger as well as the Bedford Times and Citizen.)
So don’t be shy, contact your local paper!
UPDATE 8 November 2012: Just to prove Ben means what he says, the Bedford Times and Citizen published my article today.
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The problem with selling anything online is that you can’t get face-to-face and tell people how your product is just what they need. For most of us, it’s far easier to help people in person because we pick up clues from their body language.
True, you can make up for what’s missing by becoming good at copywriting (that’s certainly something I’ve been working on) but there’s another option.
Video.
I know what you’re thinking…but don’t panic.
Video ‘sales letters’ are more interesting, more dynamic and more emotional than text sales letters. Best of all, I keep hearing that video sales letters simply out-convert traditional sales letters by a mile. So I had to give it a go. Continue reading “Using video to sell online: how to get started”
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