Is your website beginning to feel a little dated? Have you analysed its performance recently? Is it really contributing to your business as it should be? Would you like some tips to make your website more successful this year?
We asked an expert web design consultancy offering web design in Bristol, Clevedon, Portishead, and Weston-super-Mare what they believe will be the web design trends which will dominate, so without further delay, here are the most significant trends for web design in 2018.
Emphasis on usability
With respect to web design, it seems that the skeleton design will continue to be strong, allowing a website to be loaded in stages, from the simplest to the most complex. This means an improvement in the usability of the website thanks mainly to the fact that the loading speed is reduced significantly. In the first instance, visitors see the structure of the site and little by little the rest of the content is then loaded.
Modular designs (think Pinterest) will also dominate; the website works through modules that act independently, providing a greater capacity to adapt to the dimensions of each device it is viewed on.
Clever use of colour
With regard to colour, it seems that the tendency will be to create own content with respect to illustrations and infographics, with very interactive designs triumphing above all. The use of bright colours, gradients and very geometric shapes using textures of life itself will be popular. Backgrounds will continue the minimalist and clean design (not only on the site, but also in logos and brand names) and personalization of shapes and buttons.
Even bigger images and video
If we talk about images and videos, these will tend to occupy the entire page, as a presentation of the brand. As long as developers are careful with loading times, this should not be a problem.
Micro-interactions (small actions that cause a change when the user interacts with them) will also be important. For example, different types of hover effects (activated when the user places the mouse on the image and it changes) or parallax (movements in different speeds of web elements that are activated when scrolling) and of course, virtual reality and 360°.
And last but not least, one of the important trends in web design will be typography, the “hand-made” or vintage styles will still be present to achieve greater differentiation and distinction from the usual. However, circular typefaces and Sans Serif will also occupy a large place among the preferred ones. And one of the trends is to combine texts or horizontal and vertical titles to attract the attention of users.
So, if you feel your website could benefit from being updated, why not seek input from a professional web designer and see if some of these dominant website design trends could work for your site.