On the Road Advertising: The Look of Your Trucks is Part of Your Image

Businesses regularly expense marketing, customer service, and advertising in hopes to providing customers greater satisfaction. In today’s globalized economy, businesses are forced to add value to products, services, and experiences through such processes.

When most people think of advertising, they think of television commercials, pay-per-click advertisements, banners on YouTube videos, and watching videos to play mobile games for free, and commercial radio broadcasts, among others.

Although these forms of advertisements currently dominate the market, out-of-home advertising is certainly just as effective – if not even more effective.

A Less-Common, More-Effective Form Of Advertising

According to Statista, out-of-home (OOH) advertising amounted to $9.2 billion in 2016 in the United States alone.

That same year, the whole of American advertising was collectively worth roughly $207 billion. At just 4.5 percent of the United States’s total advertising, OOH advertising certainly has room for potential.

The potential of fleet and transit graphics is largely underestimated, especially with modern organizations’ obsession with ads geared towards mobile devices. While pouring so much money into ads on smartphones, tablets, smartwatches, and other mobile devices certainly makes sense, as – combined with the proliferation of social media throughout modern society – they’re rapidly taking up more of device owners’ days.

How Much Does Fleet Advertising Cost? Surely, Vehicle Wraps Are Expensive?

The Outdoors Advertising Association of America indicates vehicle wraps cost just 4 cents – $0.04 – per 1,000 impressions. In other words, for every one million people that see a vehicle’s advertising-friendly wrap on the road, only $40 is spent. That’s objectively cheap, and far cheaper than outdoor signs – $3.56 per 1,000 impressions – and ads in newspapers – $19.70 per 1,000 views.

Vehicle wraps don’t cost that much in terms of initial investment. Some sources site the cost of both a vehicle wrap itself and its professional installation between $1,300 and $4,000 – of course, the cost hinges on the size of the vehicle being wrapped – with others suggesting the cost ranges between $1,500 and $3,000.

Advertise Your Drive Ventures sponsored a piece of advertising research that calculated how many impressions a vehicle with an exterior advertorial wrap could garner. On average, a reasonable average number of daily impressions is roughly 15,000. Driving through the costal areas or bustling cityscape areas of Miami, Florida, for example, draw roughly 2,070 impressions per hour.

Traveling the highway brings about 1,311 impressions each hour, whereas residential areas brought in 1,656 consumer views. Simply parking a vehicle wrapped with a company’s advertising brought 414 impressions each hour. Talk about cost-effective, huh?

Either way, on-the-road (OOR) advertising is remarkably cheap. These statistics consider the life of an average vehicle, and how many drivers, pedestrians, and passerby are exposed to such advertisements per mile driven.

Businesses Care About Image – Yours Should, Too

The outward appearance of a wrapped vehicle invariably, unstoppably makes impressions on those who see it. When designed appropriately and professionally, the look of cars, trucks, and vans reflect positively on businesses that own them.

Let’s assume, for example, that you own a local cable television, Internet, and phone business. When customers setup installation appointments, they look out for the vehicle carrying the installation professional. How would an outdated, beat-up truck reflect on your business? Obviously, not well, at all.

What about a newer vehicle, like a modern lightweight work van? It certainly wouldn’t count against the goodwill of your business, but it wouldn’t reflect as favorably as a professionally-wrapped vehicle.

The look of your business’s trucks is an inherent reflection of your organization’s image. Treat OOR advertising with its true potential in mind.

Image: Mike’s Photos

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