What’s a Mum Ultrapreneur? After reading this book, I know that she’s someone who wants an alternative to the corporate life. To embrace the strength, determination and creativity that mothers have always had and build a business with it.
The book takes an original approach by being made up of several sections that you can use in any way that works for you. The sections include interviews with mumpreneurs, an action plan to help you get your own business idea and Gemma’s story, a fictional account of a mum who starts her own business.
The acronym ‘SPARKLES’ is used to explain the qualities you need as a mumpreneur. ‘SPARKLES’ is the theme that weaves the different sections of the book together. (But I’d be giving too much away if I revealed what the letters stand for!)
The interviews with mumpreneurs are excellent. They show these Mum Ultrapreneurs are ordinary mums who went out there and just did it. That the difference between thinking about starting a business and being a successful business mum is really just about taking action.
Gemma’s story didn’t really click with me – I’d have preferred a more straightforward, non-fiction explanation of the SPARKLES concept. Having said that, parts of her story were very similar to my own, especially having bursts of creativity when I was pregnant and totally shattered, then collapsing and achieving very little once the baby was born. If you like to learn through stories, you may really enjoy reading about Gemma.
This book is good for getting you moving and for boosting your self-belief. With many mums saying that they would start a business if only they knew how, it’s great that there’s a book out there that tackles the vital first step in the process. However, Mum Ultrapreneur doesn’t cover the nuts and bolts of starting a business (and doesn’t claim to), so I’d suggest reading it alongside Antonia Chitty’s The Mumpreneur Guide or Anita Naik’s Kitchen Table Tycoon.
You can buy Mum Ultrapreneur from Amazon.
One Reply to “Review: Mum Ultrapreneur – Susan Odev and Mark Weeks”
Thanks for mentioning The Mumpreneur Guide, Helen.