Fake It ’Til You Make It: How To Look Like A Bigger Business Than You Are

Kaboompics//Karolina

When you first start in business, it’s highly likely that you’re going to have big dreams. Because it’s very rare that people start out with their own venture, wanting to keep things small and close-knit. But in order for you to make your small business big business, you have to work hard – and that can take years. You may even find that actually being a small business makes things harder for you. Whether clients don’t want to work with you, or you can’t get access to the right suppliers, you might want to think about faking it ’til you make it. Because more often than not, you can make your business look bigger than it is to impress, and still deliver as your stakeholders expect you to.

Get A Professional Website

Whether you’re an entirely online business, or you’re an offline business, you need to use your online presence to your advantage. The first step you need to take here is with your website. Because it needs to wow. Poorly designed websites are often a huge giveaway for new, small, or inexperienced businesses. But if your website is striking, impressive, and super fun to be on, then you’ll find that clients and suppliers are going to take you more seriously.

And A Personalized Domain

Okay, so you get that incredible website designed, but then you still stick to a web address that’s connected to another business. How is that going to look? Instead of being .wordpres.com, you need to have your name all over your domain. Email too – because @gmail.com won’t work either. But, by using mybusiness.com and @mybusiness.com, you’ll definitely look as professional, experienced, and as big as you want.

Secure A Working Address

With a killer website and online contact details in place, you then need to think about the other things that can let you down as a small business. Your mom’s garage address? Not going to cut it! But a cool virtual address using something like Hoxton Mix is definitely what you want. A virtual address can always make you look bigger or more relevant when you need it to.

And A Business Number

But what about a business number too? There are lots of reasons why your cell phone shouldn’t be your business phone, and one of them is for professionalism. If you’re this big corporation with a fancy office and website, then you need a business number too. But that doesn’t mean you have to get one just yet – especially if you are operating from the garage. Instead, you can get a number that forwards to your cell, for now, giving the appearance that you’re bigger than you are.

Use The Royal ‘We’

And don’t slip up. If you start talking to clients and suppliers using ‘I’, then they might realize that your business really is just you! But, if you can use ‘we’, they’ll believe that there’s more just you running the show. Even if you’re a one-man band at the moment, you won’t be forever – so you may as well get used to using the royal we now!

 

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