Be careful who your friends are

The people we hang around with influence us more than we think.

That’s because our perception of  what’s normal comes from the people around us. Hang around with struggling self-employed people who have  clients-from-hell and are working their butts off just to make minimum wage and you’d conclude that’s just the way that self-employed life is. But if you spend time with self employed people who are doing well and have clients who are generally a pleasure to work with, then your perception would be very different.

I believe it’s very easy for us women in particular to get close to our business friends. We get to know and like them, and soon enough they become true friends. That’s great for overcoming the isolation that the self employed life can bring, but as the people around you have such a huge impact on you, it’s good to pay attention to who is in your circle every now and then.

Women’s desire to help others can be a problem here, too. Helping others is usually a really positive thing, but there comes a time when you’re so busy helping others that you neglect yourself. You can only effectively support people in your own business community (possibly any community?) if you’re exposed to positive influences yourself. Otherwise your community becomes a crowd of knackered and frustrated people who are just propping each other up!

Am I suggesting that you drop friends who are not helping you progress? Absolutely not, that would be really selfish. But you aren’t restricted to just the one community. There’s nothing to stop you building a network among people who are going to challenge you just a bit more than where you are now. By ‘challenge’, I mean that they stretch you a little, expose you to new ideas and create a bigger sense of what your world could be.

It’s so easy to slip into spending an hour in an internet forum or in a Facebook group which is, if you’re really honest, doing very little for your business. Instead, why not spend ten minutes there and another twenty in a group that will really help you and your business grow?

If you found this post helpful, why not join my mailing list? You’ll get weekly tips to help you thrive as a self-employed parent, as well as my a free e-book,”Running a business around a family: 9 Steps to success”.


Creative Commons License photo credit: ammgramm

Social media marketing tips: Online Business Basics

(This is the seventh article in my Online business basics series. You can find links to the other posts in the series on this page: Online business basics)

Social media can be a really effective way for you to reach your clients – plus it’s free! But if you’re new to social media it can be hard to know where to start. And how can all that apparently random chatter about what people are having for lunch actually get you more clients anyway?

Here are my top ten tips to help you start using social media for marketing: Continue reading “Social media marketing tips: Online Business Basics”

How to get more people to like your Facebook page

I’m a member of the British Mummy Bloggers’ Mums in Business forum, and a few weeks ago Jenny of Laughing Lamb Creations how she could promote her online business for free.  I suggested blogging, building a mailing list by giving away a free e-book, getting a Facebook Page, using Twitter and maybe even YouTube.

She said she already had a Facebook page, but how could she get more people the like it? That’s what gave me the idea for this post.

First though I’ll explain what a Facebook page actually is. Facebook profiles are for people – these have things like photos, personal information and friends that are linked to the profile. Facebook pages are for organisations or projects, rather than people. And pages have ‘likers’ rather than friends. If you take a look at Business Plus Baby’s Facebook page, you’ll see the people who like it on the left and a ‘Like’ button at the top that you can click to like the page yourself (you’ll need to have a Facebook profile to do this).

The challenge for Facebook page owners is to get people to click the ‘like’ button. Here are some ways you could do this… Continue reading “How to get more people to like your Facebook page”

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