Online business basics: The different business models

(This is the second article in my Online business basics series. You can find links to the other posts in the series on this page: Online business basics)

One of the big pitfalls when you’re in the early stages of your online business is trying to reinvent the wheel.

I know this one well because I’ve done it myself!

Online business looks easy – you set up a website, get Facebook and Twitter account and start blogging. You get a few followers and everything looks great. Until one day you realise you’re not making any money!

It’s much easier to follow a tried-and-tested online business model than it is to make it all up as you go along. Here’s a quick guide to the different types of online business: Continue reading “Online business basics: The different business models”

Online business basics

Online businesses are very popular with mums. That’s because they are incredibly flexible, meaning you can work at any time of day or night from virtually any location. Plus they are far cheaper to set up than bricks-and-mortar businesses.

They are also very quick and easy to set up which, surprisingly, can be a problem.

Yes, you did read that right!

It’s so easy to set up a blog or a template website that often, mums don’t do thorough research beforehand. It’s like setting up a shop in the middle of a field without thinking about how anyone is going to find you or if they really want what you’re selling once they do!

There’s a lot to be said for the ‘ready, fire, aim’ approach. It gets you moving and you have to learn fast. Plus if you’ve got an impatient, entrepreneurial streak, it’s probably your natural way of getting things done.

But once you’ve got started, you then have to go back and build your foundations.

That’s why, today, I’m starting a series of posts called Online business basics. Each Wednesday for the next couple of months I’ll be posting an article to help you build your online business foundations. I plan to cover the basics of online business models, blogging for business, getting traffic and why you need a mailing list as well as anything else I think of. Let me know if there’s anything you’d like to know.

I’ve learned a lot about internet marketing over the last couple of years and I see a lot of mums struggling with it. I hope I can share what learned in a way that cuts through the confusion and, if you’d like me to, I’ll turn this series into an e-book that you can keep.

Here are the articles in this series so far:

Pop back next Wednesday for the next post in the Online business basics series! Or to make sure you don’t miss out, why not join my mailing list?

Business Blogging: 9 Things I Wish I’d Known When I Started Out

Two years ago I decided I wanted to earn a living online. It was the only type of business flexible enough to fit around my chaotic family!

Back in 2009 I didn’t really know how to earn good money on the internet, so starting a blog was my way of diving into this world, getting to know people and learning as I went along. Back then my blog was hosted by WordPress and I moved over to in July 2009.

I’ve learned so much in the last two years (copywriting, search engine optimisation, getting published, social media, internet marketing…), I’ve written a book, I’ve got to know some amazing people, I’m a regular writer at My Family magazine and next week I launch my first e-course, Earn What You Deserve as Mumpreneur. Oh and I had a baby! It’s been quite a journey.

So if you’re starting your online business or hoping to make a decent income from your blog, here’s what I wish I’d known back in May 2009… Continue reading “Business Blogging: 9 Things I Wish I’d Known When I Started Out”