Online businesses are very popular with mums. That’s because they are incredibly flexible, meaning you can work at any time of day or night from virtually any location. Plus they are far cheaper to set up than bricks-and-mortar businesses.
They are also very quick and easy to set up which, surprisingly, can be a problem.
Yes, you did read that right!
It’s so easy to set up a blog or a template website that often, mums don’t do thorough research beforehand. It’s like setting up a shop in the middle of a field without thinking about how anyone is going to find you or if they really want what you’re selling once they do!
There’s a lot to be said for the ‘ready, fire, aim’ approach. It gets you moving and you have to learn fast. Plus if you’ve got an impatient, entrepreneurial streak, it’s probably your natural way of getting things done.
But once you’ve got started, you then have to go back and build your foundations.
That’s why, today, I’m starting a series of posts called Online business basics. Each Wednesday for the next couple of months I’ll be posting an article to help you build your online business foundations. I plan to cover the basics of online business models, blogging for business, getting traffic and why you need a mailing list as well as anything else I think of. Let me know if there’s anything you’d like to know.
I’ve learned a lot about internet marketing over the last couple of years and I see a lot of mums struggling with it. I hope I can share what learned in a way that cuts through the confusion and, if you’d like me to, I’ll turn this series into an e-book that you can keep.
Here are the articles in this series so far:
Pop back next Wednesday for the next post in the Online business basics series! Or to make sure you don’t miss out, why not join my mailing list?