For many of us, driving is a necessary part of our everyday lives. But with the average car costing us around £3,000 per year, it can be a highly expensive necessity.
However, with a bit of careful driving, the right car and the right car insurance, you can ease the cost of driving considerably. So here is our easy five-point guide to cutting the cost of driving. Continue reading “5 easy steps to cut the cost of driving”
On Monday I wrote about why cashflow is something you need to watch, however small your business may be. In fact, poor cashflow can kill an otherwise healthy business.
Since the recession hit us a few years back, all the talk has been about customers not spending enough. But if they do place orders and then don’t pay up on time, you still have a major problem. Continue reading “The answer to your biggest cashflow problems…or not?”
One of the great things about running a solo or micro business is that your accounts don’t have to be anything like as complex as they would be for a larger business. But it can be hard to know where you can sensibly take short cuts and where they could lead you into trouble later on.
So what about cashflow management? Continue reading “Cashflow management: Do ‘micro businesses’ really need to bother?”
The problem with selling anything online is that you can’t get face-to-face and tell people how your product is just what they need. For most of us, it’s far easier to help people in person because we pick up clues from their body language.
True, you can make up for what’s missing by becoming good at copywriting (that’s certainly something I’ve been working on) but there’s another option.
Video.
I know what you’re thinking…but don’t panic.
Video ‘sales letters’ are more interesting, more dynamic and more emotional than text sales letters. Best of all, I keep hearing that video sales letters simply out-convert traditional sales letters by a mile. So I had to give it a go. Continue reading “Using video to sell online: how to get started”
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