Promoting your business using giveaways

Ces Loftus is graphic designer at Creatively Minded, owner of Supportive Business Mums and she’s a familiar face around the UK mum-in-business community. When I noticed she was using an unusual method  to market her business (giveaways, but of products from other businesses rather than her own) , I asked her to share it with us here at Business Plus Baby. Over to you Ces!

You may have thought of running giveaways to attract new customers but find yourself asking “does it really work?” or “will I get enough new business to cover the cost of my giveaway?”

Over the years I have run lots of giveaways and I can give you some of my top tips for running a successful one. Continue reading “Promoting your business using giveaways”

Celebrating achievements!

Sage have asked me and their other Business Experts to tell them about the achievements we are most proud of this year.

We’re all taking photos of ourselves with a card proudly displaying our achievement, then Sage will be sharing them around Twitter using the hashtag #SageBusinessHighlights. You can read more in this post from Sage.

Here’s mine:

My proudest achievement was launching my Work At Home Mum Fast Start e-Course in September. It was a four week course to get aspiring mums past any barrier that was in their way and get started in business. You can hear me talk about it here.

But the best thing about it is that I can shout about the achievements of some of the course members, too:

Hazera Forth is a talented photographer and graphic designer in her spare time. She is now is turning this into a business. Hazera’s first range of art greetings cards is going to be on sale this Christmas. (Each will be signed by the Hazera herself) Here’s an example of one of her Christmas cards:

She says “I would never have taken the risk to put myself through the first steps of what I’ve now started doing. Helen’s WAHM Fast Start keeps it real and I feel in control of what I am doing. She said “do small things” and that’s what I did.”

If you’d like to buy some of her cards, please leave a comment below and she’ll get back to you.

Jen Stanbrook already had an interior design blog Love Chic Living and had been a baby signing teacher for five years when she joined WAHM Fast Start. She was ready to move on, though and during the e-course made the decision to sell her baby signing business. Her business is now on up for sale and she’s working hard on growing Love Chic Living.

Ashlene Canning says “Helen and the WAHM Facebook group have really inspired me to move on with our wedding photography to a professional level. I always believed we had the photographic talent, but it was the business side of things that I was unsure about. WAHM fast start gave me a business confidence that has equipped me with a belief that it is only difficult if you perceive it to be!”

Here is just one of the photos taken by Ashlene and her husband’s new photography business (you can see more at N Canning Photography):

 

Colette Dunn is  in the research phase of her business and says “my story is only just beginning”.  Colette’s business will support smaller businesses growth by reducing their need to complete the more mundane office work and she says she’s found WAHM fast start motivating and encouraging. Watch this space for more about Colette’s new business next year!

Sage have also told me that they will pick their favourite expert and feature them on the Sage blog. I would (subtle hint 🙂 ) love it to be me so that I can get my fab course members as much exposure as I can as they start their new businesses!

Don’t miss a thing here at Business Plus Baby! Let me keep you up to date with new posts…click here to get my newsletterI’ll also send you a copy of  my e-book Running a business around a family: 9 steps to success.

 

SEO changes: What you need to do differently now

SEO (search engine optimization) can be confusing at the best of times. But if you add in the changes Google have made in the last year, it gets even worse!

Search engine companies work hard to give users the best results possible. They do this by tweaking the way they measure how websites are ranked. As a website owner, it is vital to stay up-to-date on strategies that will keep your site search engine friendly, otherwise your site could experience a drastic dip in ranking, traffic and sales.

By the way, I’m running an SEO Crash Course webinar this Thursday at 8.30pm. Click here for more info.

So here are four ways you can stay on top of the changes: Continue reading “SEO changes: What you need to do differently now”

Feeling shy about getting your story into your local paper?

Are you feeling shy about getting your business into your local newspaper? Maybe you’re worried that your story isn’t good enough, your business isn’t big enough or you’re afraid of feeling rejected if they don’t feature you?

This is the editor of my local paper, Ben Raza of the Bedford Times and Citizen, speaking at a workshop I attended last weekend:

Ben was talking about citizen journalism and I’ll tell you more about that in a minute. But what really grabbed my attention is that there are very few local reporters out there these days, so your local papers need you to tell them what is going on.

Of course you should be choosy about the stories you send them. You should be sending journalists good, interesting stories that their readers will enjoy rather than boring sales pitches. But in my experience, business mums tend to be too modest with their PR and there’s not much of a risk of us annoying our local press!

So what is citizen journalism? It is local people reporting on what is going on in their area, rather than it being done entirely by journalists. In fact, I’ve just joined #citizenbedford, which is my local citizen journalism project that will be documenting Bedford’s progress as a Portas Pilot town. Which is why I was attending the video, audio and journalism training on Saturday (here’s a pic of me being filmed).

(To find out more about the project, use the #citizenbedford hashtag on Twitter, YouTube or Google. Or you could keep an eye on out local community paper, the Bedford Clanger as well as the Bedford Times and Citizen.)

So don’t be shy, contact your local paper!

UPDATE 8 November 2012: Just to prove Ben means what he says, the Bedford Times and Citizen published my article today.

Don’t miss a thing here at Business Plus Baby! Let me keep you up to date with new posts…click here to get my newsletterI’ll also send you a copy of  my e-book Running a business around a family: 9 steps to success.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close