3 Ways to Increase Your Businesses Reach While Working from Home

Working from home is a major life goal for a lot of people, including both entrepreneurs who like the idea of being independent, and setting their own schedules, and also busy parents, who can’t afford to disappear down to the office every day, but who can spend some of their precious (and rare) free time working at a laptop.

But what if you’re interested in working from home, while also having a broader business reach? What if you want to run a national, or international business, but can’t currently afford to spend your time travelling the world, or spending a big chunk of each day in an office?

Here are a few ideas on how to increase your business reach while working from home.

 

Get some employees and vehicles, and develop a premium “outcall” service

 

Depending on the nature of your business, it’s possible that you could run your main operations from home, but then also hire some employees, get a commercial vehicle from a company like https://www.edencommercialsltd.co.uk/locations/cumbria, and develop a premium “outreach” service.

Sure, this will take a bit of work, but it can be pretty rewarding. Maybe you run a small consulting business, and a customer halfway across the country wants to have an in person meeting before deciding whether to use your services.

In this case, a specially trained staff member could go and do the meeting on your behalf, and you could do the key work from home.

Or, maybe you run a small part-time restaurant from home, but you can only afford to be open for a couple of hours a day, and have a limited number of people in the local area who would be interested in stopping by. Hiring someone with a van or car to do deliveries for you could allow you to advertise on bigger websites, and sell a lot more via takeaway orders.

 

Involve yourself in web-based knowledge work that allows you to work for people across vast distances

 

Web-based work is the gold standard when it comes to working from home, and having a large reach. This is because you typically won’t be limited by basic infrastructure and logistical issues. Instead, you’ll often be able to provide your services to people across the country, or across the world, just as easily as you would to someone living three doors down from you.

You could work as a freelance writer or graphics designer, or as a trainer who does consultations via video call.

In any case, moving your career in this direction can open a lot of doors.

 

Make your professional outings count – become a presence at trade fairs and similar events

 

It may be that occasional professional outings could go a long way in helping to expand your reach, and brand reputation. It’s just a matter of making those outings really count, so that you can still manage to spend most of your time at home.

A good idea here could be to identify the biggest trade fairs and relevant professional gatherings for you, and then book yourself a stall.

Even just going to 3 or 4 of these kinds of events a year might really help to make your business into a presence that people recognise.

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Business and Budgeting: Where Startups Should Spend Their Money

As a startup business you have plenty of costs to cover to get yourself up and running, but without a huge budget to do so which can cause a bit of a dilemma. For this reason, it’s important to know where you should be spending your money for the most impact, and where savings can be made. Here are three areas where it makes no sense to scrimp, and the investment is worth it.

Good quality equipment

Starting out with the right equipment will set you up for success. If you’re an office based business, this will be things like computers, printers and office phones. If you’re a printing company it will be a high quality commercial printer. If you’re an agriculture business, you’ll need the right farm equipment from sites like pomi.dk/en/. Work out exactly what you’ll need and then do your research to find the best deals. It’s not to say you need everything brand new, used equipment can sometimes be excellent while saving you massively on the RRP. You could even look into hiring equipment if you’re new to business and want to get started right away without a whole lot of money in the bank,

Hiring the right staff

Hiring the right staff for your business is a process. It takes time, and there are costs involved- but don’t scrimp here. Finding the right people is crucial- their experience and hard work could be what you need to make your venture a success. The money will be spent on advertising the role, you then have the time involved in interviewing. And as we know in business, time is money. From there you will need to cover the costs of training, and then pay them a fair wage along with employee benefits. This will ensure people feel secure at work, they’re more likely to stay with you long term instead of seeking out better jobs elsewhere. A high staff turnover rate is really detrimental to your business- it reduces morale, and means you have to cover recruitment and training costs all over again.

Renting the right premises

Your workplace is so important, the four walls in which you do business can be crucial to your success. If you’re a retail business for example, you’ll need the right spot on the highstreet to make the most of foot traffic. If you’re a manufacturing or production company, you’ll need good transport links to haul goods to and fro. Spend time considering what you need from a premises, and be sure to find one that’s right for you. The wrong size, location or lack of accessibility are things that could eventually lead to your downfall as a business.

Where did you spend the most money when you first started up your business? What other areas were a priority for you?

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7 Top Tips for Winning Clients for Your Business

Need more high-paying clients, or just more clients in general? You probably think you’ve got your sales-pitch down to fine art, but have you? The reality is, many businesses simply aren’t making the most of their sales and lead-generation process. If you want to start winning more potential clients and customers for your business, you’re in the right place. Let’s look at how to get it done so that your business can grow and make the money that you need it to:

  1. Have a great sales team

Your ability to generate sales (and leads) will obviously start with your sales team. So if you want to succeed, you need a good one. Far too many businesses rely on poor quality sales teams and wonder why they aren’t getting the results they want. Don’t be one of them.

Anyone can get into sales, so that means the quality of your team can vary dramatically. Make sure your interview and hiring processes are on point so that you only hire the best – with relevant experience.

If you’ve already got a team you aren’t completely happy with – all isn’t lost. You CAN retrain and help your current sales workers get better. Make sure nobody comes across as a pushy salesperson, but make sure everyone is motivated to make sales. One of the best ways to motivate your salesforce is to make sure they’ve got a vested financial interest in making sales. After all, people go to work to earn money so they should be on commission at a reasonable level. That’s how many successful sales teams are paid, and for good reason. It generates results.

  1. Make your benefits clear

When you’re trying to convince potential customers or clients, you need to make sure the benefits they’re going to get are as clear as possible. You might think it’s obvious, but it might not be to everyone. Spell it out so the benefits are clear and everyone knows exactly why they want to do business with you. You can also try out the best free marketing proposal template around.

  1. Offer a guarantee

One good way to get rid of anyone’s last-minute objections is to offer a guarantee. Either a money-back one or something similar. Make sure they’ve got no reason to say no, as they’re not risking anything. That’s how guarantees can help.

  1. Reduce your prices

Another way to finally convince someone to start doing business with you who might previously have been unsure is to offer reduced rates or a discount. The cost of something is one area where many people back down, so reducing it could help.

  1. Use testimonials

If you can let people know how happy other customers and clients have been with your business, it could help convince them. That’s why testimonials can be so powerful. Especially if it’s from someone they know or recognise.

  1. Over-deliver

Don’t just do a good job, do a great one. Over-deliver and people will be happy to spread the work and tell even more people about how great you are.

  1. Make sure they’re happy

Don’t let any of your clients leave your business unhappy. Make sure everyone gets what they want and they’ll help by being positive about your business.

Image by missavana from Pixabay

Home To Global Biz: The Steps You Can Take

When it comes to your business idea, you may think that it has the potential to be a global empire. Ambition is something that many entrepreneurs and business owners need to survive, that is true. However, a business starts off as just an idea. A seed that gets planted in your mind that comes to you on some quiet week day afternoon where you spot a gap in the market or you think of an idea for a product or a service and you run with it. The idea may stay there for a while, it may be acted upon straight away.

It takes a lot of courage to get to where you need to be in terms of creating business from nothing. Some people struggle with the fact that they need to be able to leave their job at some point to place all of their focus into it. But then some people just work on it as and when they can until they are in a position to pursue it and take that leap of faith. The one thing I think we can all agree is on is that the majority of these ideas begin at home. So here are some of the steps you can take from creating the home business of your dreams and turning it into a global success. You may stop along the way and be content, but the sky’s the limit.

It starts at home

When it comes to a business idea normally the easiest way to kick things off is to begin working from home. You might just need a phone and laptop, a little know how and trial and error, but it is possible to set up a business doing what you want to do from home. You can using hosting platforms to help develop your website, set up social media profiles and create your own logo and brand. Working from home gives you such flexibility at the beginning. It means that you could still have a job for security, but use your spare time to grow your business into the position where you can make it your full time gig. It can be exciting to get to the stage where you can do this, and finally help you to take that leap of faith to the next step.

The next step

Once your business takes off, you may find that you are in a position where you start to outgrow just the laptop on the sofa scenario, so some changes may need to be made. You might need to consider creating an office in your home, or renting out some office space to give you that space you need. It could be that you need a storage unit for extra stock so you can keep up with demand, or you choose to have a business location that you dedicate to your business such as an office or retail shop where you would do business as well as store stock.

Could you manufacturer the products that you sell?

When it comes to having products that you sell, a natural questions that you might ask yourself is whether or not you want to be in the position where you can manufacture these things yourself. It could be a very clever move business wise, and while it may take some time to set up such as factory space and skilled people that are needed to work on the production line, overall it may help with logistics and time frame and being in more control. It might not be an option, but it could certainly be a side step to expand your business in a different way.

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Expanding when it comes to the business location

Maybe it is time to look at expanding when it comes to the business location. It could be a great move to make, and enable you to consider different factors. This might be a bigger building, it might mean you need to look at refurbishing locations so that you can make them user-friendly to your business perhaps needing specific lighting or energy sources for stock storage. This is when you may need the help of experts like an industrial electrician. It could be that you want more space, or separate area that is client and customer facing. There are so many avenues you can explore when it comes to expanding where you do business from.

Expanding when it comes to the business side of things

Maybe expansion for you is more to do with the products you sell or the services that you provide. It could be that there is natural expansion in these areas. More markets that you can satisfy, additional services and products that already run alongside what your business offers. Or maybe a new area to focus on that still can be sold under the umbrella of what your company is about. There are so many opportunities, and it can be overwhelming when it comes to investment and making it happen, but it is another step to take to make it your reality.

Branch out

Maybe you could branch out in a different direction. It could be that franchising your business model could see your brand popping up in various locations. It might be that opening up a second or a third shop or business premises yourself is on the cards. New areas to focus on and new customers to work with.

Focus on your marketing

Marketing is such an important factor when it comes to your business, so it is essential to ensure that you do all that you can to promote your business in this way. Focusing on local areas is a new incentive to try as well as having a consistent strategy for things like social media. If you don’t have any sort of focus on place for marketing, then you are missing a trick for potential new business and sales.

Go global

Finally, go global. Offer international delivery, get in touch with distributors that are wanting to work with you in different countries. The sky’s the limit and the world is a much smaller place than we realise.

Maintaining A Healthy Work-Life Balance As A Business Owner

Being a business owner can give you a certain level of flexibility that many employees don’t have, offering you the option to set your own hours. Whilst this may suggest that business owners have a better work-life balance, the majority of self-employed men and women often end up working much longer hours. In fact, many business owners regularly work more than fifty hours per week.

This can lead to an unhealthy work-life balance in which most of your time is spent focused on your business rather than enjoying the fruits of your labour. It could cause relationships with family and friends to break down and you may find that your remaining time is spent catching up on life admin rather than enjoying free time.

If you think this situation sounds familiar, it could be time to start making some changes to the way you run your business in order to restore balance. Here are just several ways in which you can make sure that your business isn’t taking over your life.

Stop trying to handle it all alone

Many business owners make the mistake of taking on too many responsibilities. This often results in a ridiculous workload that can end up taking over one’s life. By delegating some of these responsibilities, you could free up time for yourself.

One way to delegate these task is to hire employees. Many business owners start by hiring a personal assistant to take care of most of the admin so that they can focus on the core matters at hand. Hiring full time staff can be expensive and you need to be certain that you have enough hours of work to give them.

Outsourcing is another option which can be cheaper and equally effective. You can outsource pretty much any task – someone online is certain to be willing to do it. Commonly outsourced tasks include goods transport as found at www.jayde.com.au/ and accounting as found at sites like www.ashfield-accountancy.co.uk/. You could also outsource legal advice, cleaning, marketing and recruitment.

Learn to say no

Overworked business owners tend to bring it on themselves by never turning down new business opportunities. Whilst more business means more money, you don’t want to be taking on so much work that you struggle to get it all done each week.

Know your workload limit and be prepared to turn away business if you’ve reached that limit. Of course, certain opportunities may be too good to miss – make sure to always weigh up the pros and cons before agreeing to take on such work.

Keep strict set contact hours

It’s worth also setting contact hours so that you’re not always reachable. This will prevent clients and employees phoning you and emailing you when you’re trying to enjoy your free time.

Set up an out of office reply on your emails to warn people emailing you that you won’t be replying to messages during certain hours. Similarly, leave an answer phone message that tell people when you’re reachable. You can also detail information on these contact hours on your website and social media bio. This will allow you to switch off during designated leisure time so that you’re not constantly having to switch to business mode.  

Invest in a separate work phone

Having one point of contact for business and personal use can make it very hard to separate your business time from your leisure time. Having separate phones – a personal phone and a business phone – can help you to keep both spheres apart. When not at work, you can turn off your business phone and rely on your personal phone. This removes the temptation to catch up on work emails in your free time.

There are business mobile plans that you can look into at sites like www.buymobiles.net. If you have a landline that you currently use for personal and business use, you may also want to set up a separate business landline – this could be a cloud-based number.

Allow yourself holidays

It’s important that you give yourself long breaks from work too. Such breaks can help us to recharge our batteries and gain perspective. During these breaks you shouldn’t attend to any business-related tasks (unless it’s an absolute emergency).

If you need to take a holiday make sure that your business is still able to function in your absence or that you’ve notified your clients well in advance. Hiring an assistant manager to stand in whilst you’re away could be useful, although may not be economical if you’re a smaller business.

Image: Alexandra_Koch