Directory Submission for Small Business Owners: Still Relevant in 2020?

Business directories offer information about businesses throughout the world, and they give brief details about the business and gives the audience a chance to choose them. The listings require branded materials to generate name recognition and make it easier for customers to find the products and services they need. The directories continue to be relevant parts of digital marketing and offer a cost-effective choice for businesses even if they have a more modest budget.

Easy to Set Up Services

The business directory is easy to set up, and the business gets an immediate listing on the directory. Anyone who searches the internet can find the directory and the business. It’s a beneficial choice for placing the business in front of a larger audience. The directory presents brief details about the businesses, but they offer enough information to allow consumers to decide if they want to visit the establishment. Dental practices can learn more about using these Dental Directories by signing up for the services now.

They Increase Exposure to the Public

An increase in exposure online places the business in front of more potential customers. A larger audience helps the business more profitable, and they generate more leads by increasing their web presence. They can set up a listing on the directory and capture the attention of many internet users who are looking for services or products that the business provides. The business directories are a low-cost option for increasing their web presence and ensuring that their listing is in front of more people that could become customers.

Attract More Customers

By attracting more customers, the business becomes more successful and ensures high profits. Business directories are a beneficial way to attract more customers and generate more leads. The directors provide a map that shows the visitors how to get to the business and acquire the services or products offered by the providers. The listings are geo-tagged to help local customers find businesses that accommodate their needs.

Increase Traffic to Their Website

An increase in website traffic sends more visitors to the website and presents them with detailed information about the business. Once the visitors are lead to the website, the business must dazzle visitors and give them useful information. The information on the business listing must provide visitors about the business and make them want more information. As long as the content on the website is useful and appealing, the visitors will stay on the website long enough to purchase products or hire the company for their services.

Increasing Conversion Rates

Conversion rates increase when visitors decide to hire the business or purchase their products. The digital marketing efforts must encourage the customers to choose the business over their competition. A business directory is still relevant and provides a real opportunity to increase conversion rates and presents a simple strategy that is effective.

Business directories are terrific ways to increase the company’s business presence. If they have a website and social media profiles, they still need a listing on local business directories. The listing shows locals that the company is still relevant to their local audience. Consumers will continue to search for local directories when they need services or products closer to home. Companies that choose to set up the business listing can expand their online presence and place the business in more locations throughout the internet.

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Two simple ways to build your small business brand

Branding is important. Your brand is what helps people to remember that your company exists. When you get your branding right, yours is one of the firms a potential client will think of the next time, they need a product or service that you sell.

An awful lot of small business owners do not fully appreciate the importance of branding. Even those that do recognise its importance often believe that building a strong brand is an expense that they cannot afford. In reality, as you will see, you do not necessarily have to spend a lot of money or time on branding. Here are a couple of simple ways to get your brand out there.

Give out branded gifts

This first suggestion sounds a bit old-fashioned, which it is. But virtually every large firm still does it for the simple reason that it is a highly effective way of raising brand awareness. For more than a hundred years, firms have been giving their customers gifts that feature their logo and business names. You can do the same. But try to make those gifts useful items that people will use. For example,  branded UK face masks are not expensive to buy and there is a strong possibility that they will be worn. That is great because it gets your brand out there more. It also casts your company in a positive light. The fact that you are giving away face masks is a strong indication that you care about your community.

Advertise in different places

Advertising is important for any business. The more you do it, the stronger your brand will be. You should focus your advertising on those mediums that you know your potential clients will see. For example, if your service is aimed at busy mums, you could advertise in the cafes that you know they frequent. The owner may let you leave some discount leaflets on the counter. Or, perhaps, for a fee, add your advert to their menu.

This is great, but it is also always worth advertising in other places too, especially if you can place your ad for free. Placing an ad in the classifieds is a good example.

Most free papers do not charge for small ads, nor do many online classified ads platforms or social media groups. Whilst the busy mums who are your potential clients may not see those particular ads, there is a good chance that their parents will. It is another way for your target audience to learn about you.

Use this list of 40 free ways to get free advertising to identify the best opportunities for your business. Then read this short article to learn how to write an effective classified advert.

If you do decide to put either of these ideas into action just remember to be consistent and professional. Stick to the same logo and colours. Make sure that you only give out good quality products and that your advertising copy reads well and looks professional.




3 Good Reasons to Consider Higher Education in Product Management

If you are looking to specialize as a product manager during your management master’s degree course, you might just have chosen a highly prospective educational path. To make more sense of that claim, let’s dive straight into the very reasons that always make higher education in product management a good idea to consider first.

You Don’t Have to Take Time Off Work

Ever since Covid-19 broke out, attending fulltime courses has become a dangerous proposition, allowing for online education to truly usher in its new era of dominance. However, Merrimack’s product management program has been online for a long time now, and they were already offering accredited engineering management courses across multiple fields, long before the pandemic broke out. These are strictly online courses, designed specifically for professionals to become experts, so they are flexible enough to easily accommodate busy, full-time engineers and executives. As a result, you do not need to go on an extended study leave and lose out on the job experience in the process.

You Will Become a Highly Sought-After and Better Paid Professional

It is quite possible that you already enjoy such a position, but it’s not unless you complete your graduation in the subject that you truly begin to realize how much more your contributions to the company, and their consequent reparations made to you can be. For example, the average salary of a general product manager is roughly $97,108 per year, according to PayScale. Once you complete your MS in Product Management and assume a befitting role such as that of a senior product manager, the average salary gets a bump up to $125,000+ per year. Then there are even higher paid jobs as you slowly climb the ladder, all of it beginning with your decision to pursue higher education in product management.

Your Chances of Unemployment Will be Lowered Drastically

When an organization is looking for a product manager, they generally have a product in mind, but to the professional itself, the products always vary in degree and/or kind, with each different project. They can freelance, or they can work simultaneously with multiple departments of a large conglomerate. In other words, it’s never not busy when you are a product manager, and that’s a good thing, if secured employment is a priority to you. In a company, you could be handling the software development project, which will be running on the hardware being developed in another one of your projects. Of course, priority will be given to relevant experience, but that still makes the job of a product manager one of the most diverse executive roles in any industry.

It has been found that in comparison to a product which was developed without a product manager to guide it through its various stages of development, products developed with a product manager perform roughly 10 times better on an average! With such a quantifiable metric attributed to good product managers, it’s not even a surprise that highly qualified product managers are indeed some of the most valued management professionals in the industry today.

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3 Tips to Help You Stay on Track with Your Online Degree Program

These days, a great many students are turning away from the more traditional university setting and opting for an online degree program in order to pursue higher education. Among the variety of reasons for this trend is the fact that such a degree tends to be more affordable and that it is possible to earn a degree at your own pace. However, just because there are so many advantages to earning a degree in this manner, that doesn’t mean that doing so is the easiest thing that you will ever do.

Earning your degree online will present several challenges. Most notably will be that of trying to stay motivated throughout your degree program and learning how to be a self-starter in many ways. While the best degree programs offer students plenty of resources and support, it is still ultimately up to you to learn the material and earn the grades that you want.

If you are about to embark on the path to earning a degree online, here are three tips that should help you to stay on track:

1. Choose the Right School

When someone is interested in attending a four-year university in a more traditional capacity, they will take the time to tour university campuses and gather as much information as possible about the schools they are considering. This is because every university is different and unique. This same principle applies to online degree programs as well.

Instead of just signing up for the first online university that you come across, take the time to research your options and find the school that is right for you. Start by looking into the websites of all the schools that you are considering. Schools like Excelsior College ( will offer a great deal of information online to prospective students. Follow up by reaching out to admissions advisors with any questions that you have. By choosing the right school, you can preemptively set yourself up for success in your online education pursuits.

2. Create a Learning Space

One of the disadvantages to online education is that you don’t have the ability to head to the library or be in a classroom in order to get your work completed. The lack of a dedicated learning space can get in the way for many students. Before you start your degree, create the ideal learning space for yourself that is free from distractions. This should be where you seek to complete all of your coursework and listen to lectures without interruption throughout the semester.

3. Know Your Goals

It is crucial that every student who is looking to complete an online degree knows why they are pursuing higher education in the first place. Take some time to evaluate your motivations and lay out your goals. You might even find it helpful to write out your goals by hand so that you can always reference it whenever you feel that your motivation is lacking.

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Remote Work: 7 Tips for Managing a Larger Team

To compare the world today to what it was only a few months ago would be like comparing apples and oranges. It’s not the same place. Fortunately, businesses have found some workarounds in remote workforces, but that presents challenges of its own. Making matters worse, as a workforce grows, the problem is compounded.

What’s a leader to do? Several solutions, ranging from those made possible by technology, such as online notes, to those that are more visceral, such as balancing structure with flexibility are possible. Regardless, the goal is the same. What follows are a few suggestions for better managing a large team remotely.

Make Health and Wellness a Priority

Without a doubt, protecting your employees’ health and welfare must be a leader’s priority right now. After all, if employees aren’t taking care of themselves, they can’t focus on business. More importantly, it’s the right thing to do.

This is not to say that making sure someone else’s health is taken care of is easy. It can be hard enough to focus on your health, much less someone else’s.

Balance Structure and Flexibility

When people have structure in their lives, it’s easier to balance work and life. The way things are now, however, everything gets shuffled together, with very little structure. Despite this, structure does provide a sense of normalcy, easing anxiety.

While structure is important, business leaders also need to be flexible. For example, if you have employees who are homeschooling their children, you can’t expect them to drop everything so you can have a staff meeting. This isn’t easy, so find a middle ground.

Make Sure Employees Can Do Their Jobs

The pandemic has caught many businesses unprepared. In addition, although a March Gallup survey found that 55 percent of employees believe they are prepared to do their jobs, that leaves many who think they’re not. Employees can rectify this by ensuring employees have access to technology such as Evernote, Dropbox, Zoom, and other programs that create a virtual office anytime and anywhere.

Help Employees Overcome Distractions

It really can be difficult to work from a “virtual office” when there are distractions such as children and other elements of day-to-day life intruding in the background. Fortunately, following many time management tips could help a lot. Remember to automate, delegate, and outsource as much as you can.

Offer Incentives

Offering incentives can be an easy and simple way to make employees more productive and improve their mental health. Offering unexpected gift cards, extra vacation days, and shoutouts can work wonders for morale.

Don’t Let Communication Suffer

If there is anything that has an opportunity to suffer during this pandemic, it’s communications, including everything from meetings to watercooler chit-chats. It’s imperative, however, that employees be able to communicate regardless of the message. This means more than just enabling methods. It also means making sure everyone is available to everyone else.

Plan for a Post-Crisis Assessment

A recent survey showed that 41 percent of all working adults are afraid to go back to work. And, even if they weren’t afraid, they realize that things won’t be the same. There may even be incentives to stick with the new routine.

Regardless of what happens in the near future, employers not only need to adapt to the now, but prepare for life after the pandemic is over. Don’t be afraid to use metrics to gauge performance and ask lots of questions to do things better in the future.

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