3 Needs For Your Young Business – & How To Get Them

When you are building your new business up from the bottom, you need to have a really clear idea of what it actually needs to thrive. This can be harder to do and understand than you might think, and in general it will be a case of needing to sit down and look at the details of what your business needs before you actually get started in setting it up. In this article, we are going to try and help you with that process, by looking at a few of the basic and essential needs which your young business really can’t do without. As long as you have taken care of these, you will find that you are able to build a much stronger business in a much more reliable and engaging manner, and so have a better chance of ongoing success in the future as well.

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Cash

You clearly need some degree of money to start up and run a business, but it’s more than that: sometimes you also just need actual instant cash to help get your business past a difficult early stage. If you have come to realise that you do indeed need some money upfront, then there are fortunately many ways in which you can go about getting it. In general, you will be able to start your business with something of a backlog of cash to dip into – but if you don’t have that, then you can always consider a method such as invoice discounting. Invoice discounting is a flexible finance solution for your business cash flow problems, and it’s the kind of solution that can really help your business to get past a difficult early stage. If you are in need of instant cash, it might be worth a look.

Employees

In general, you will almost always need other people to give you a helping hand in your business, even if it is only one other person. But finding the right people for your company can be difficult in the early days, and you might find that it takes a lot more than you had originally thought to be able to do so. However, once you have put the effort in, and you find that you now have employees you can get along with well, it will bode well for the future of your business, and make it much easier to achieve what you are hoping to achieve. Make sure you set out or yourself a specific, and quite strict, recruitment process, so that you can really be sure of finding only the best for your company’s early days.

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Interest

In some manner or other, you will need to attract plenty of interest into your business, as without it you won’t have customers, and without customers you won’t be able to call it a business at all. There are many things you can do to bring in more interest into your business, but one of the major things to remember is that digital marketing is always going to help. What’s more it is nowadays much easier, cheaper and more effective than ever before – so there is really on excuse not to use it to your full advantage.

What Is Your Business In Need Of Right Now?

Every business needs something. Even the most successful corporations will have needs that they need to be working on right now. The tough thing when you’re a small business is often figuring out exactly what it is that you do need. So let’s take a look at a couple of ideas to prompt you.

A Rebrand

First of all, you really have to make sure that you’ve nailed your branding. Because if you find that you don’t even have a brand in place to begin with, it’s going to be a lot harder for consumers to trust you, or even know who you are. So whether you feel like the brand you have just isn’t strong enough, or that you have no branding in place at all, you could need an entire branding strategy.

Better Targeting

Sometimes, you’re branding is great but you’re still not getting the traction that you thought you would. This can often be because you’re just targeting the wrong audience. When you step back and think about the kind of customer that does want to buy into your business and target them, you should see results.

Traffic

And finally, you may also find that you just need more visitors to your website! It can often be as simple as that. You may have a great product idea, be a great business, and just not have lucked out where awareness is concerned. But now it’s time to change that. Just take a look at the below infographic to see what content marketing you could use to get more website visitors.

Tools to Increase Website Visitors with Content Marketing by Red-Fern Media Digital Web Design & Inbound Marketing Company.

How To Find The Best Resources For Your Business

To run your business, you always need the right tools at your fingertips. Now, what those specific tools might be are definitely subjective. Because every business will need different things. However, the one thing that all businesses will have in common is that they will need to find the right tools. Some will be mindset or personal skills that you as a business owner will need to work on or adopt, and some will be physical tools. Either way, you often need to know the best way to find them – or, in fact, what you actually need in the first place. So, you’ll want to know what resources are going to help you to find them. So let’s take a look at five different avenues you can use to locate the tools and resources you need for your business.

1. Head To Social Media

First of all, you’re going to want to head to your favourite social media sites. Because pretty much everything is promoted or sold on social media these days. A lot of the time, you’re going to find that you can find a lot out about a company, product, or service by following them on platforms such as Instagram. From your website design to finding an employee, seeking out services on Instagram can really help you.

2. Think About Personal Connections

But don’t just keep this strictly business. Although they say you shouldn’t mix business with pleasure, you should definitely look to your personal connections for recommendations. Maybe your Dad has a business and he knows a company that could help you? Maybe your best friend follows a company that provides the exact service you’re looking for. Sometimes the people closest to you will know exactly what you need.

3. Find Suppliers Online

Then, you’ve got the classic of using online searches to find the companies you need. Whether you need parts and supplies at TruckDealersAustralia.com.au or you need to find a service or piece of software, looking online is going to help you. You can often find good reviews from customers and third party sites to help you make your choice too.

4. Go To Flea Markets

You won’t always need to go new either. A lot of the time, you’ll find that used items are going to be exactly what you need – and you can save money. So head out to your favourite free market, but switch your personal needs for your business mindset. Also head to sites like eBay so that you can hunt down bargains for a fraction of the price than if you were to purchase brand new.

5. Network Offline

And finally, you’re also going to want to focus on networking online too. This is often going to be a combination of the first three points. Because you can head to social media to meet business connections who can then either recommend products to you, or you’ll find their products are perfect for what you need. You’ll want to find tips at Inc.com on how to do this effectively if you’re new. Because networking is a great way to move your business forward, if you know how to get the most out of it.

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Three Tips on Becoming More Influential In The Workplace

It is time to take control and become more influential! Remove the self-sabotaging mind games you play on yourself by following author of Unlock Your Business Voice – How to Speak As Well As You Think (£12.99, Rethink Press) and presentation coach Simon de Cintra’s top three tips on how to become more influential in the workplace. Here, Simon de CIntra will coach you with three simple tasks on how to make more of an impact at work…

  • Control your breathing

If you find speaking up at work stressful you are not alone. Control your breathing is a simple method to becoming more influential, it is often a simple solution can work wonders for your confidence. Taking control of your breathing is actually the reverse of what most of us do during moments of stress such as public speaking or contacting a client. Instead, we panic breathe, which triggers the thumping-heart in mouth feeling, thereby feeding the flames rather than fighting them.  You can expect to get ‘spooked’ occasionally but as long as you take action to reset your breathing you will quickly become back on track.

  • Believe in your own ability!

If you want colleagues to listen to what you have to say you need to believe in your own ability and that what you are saying is worth listening to! Thus this involves an element of internal reprogramming in our level of self-belief, convincing yourself that you are worth listening to. The delivery of your message is vital, regardless of how amazing your idea is if you do not deliver it effectively with confidence it is likely to be ignored. People are not nearly as interested in us as we think, There is a common misconception that are colleagues are constantly scrutinising are every word when in fact they do not have enough energy or time to do this. Make sure to get your ideas into the arena early – nobody is expecting perfection especially if a project or idea is in its initial stages.

  • Practice how you communicate

Many of us have a tendency to race through what we’re saying, because it is the natural speed at which we think. It is important to remember that the recipient of information needs time to process it. Simply using your smartphone to record yourself speaking to see how fast you speak and consciously making an effort when delivering your ideas to slow down and breathe between each sentence will significantly help your team take notice of you helping you become one of the most influential people in the room. Over the years of working with professionals I have discovered that often individuals have a gap between their internal and external settings. Therefore, they can sound to themselves like they are almost shouting, when the audience think they are only just audible. Consequently try and focus on the dialogue in the room, not the monologue in your head and tune your internal dials such as your pace, body language and volume to the external world. You can still acknowledge your inner monologue but do not let yourself be ruled by this when trying to become influential in the workplace.

Simon de Cintra has over 25 years experience in business and provides coaching and mentoring for people who are looking to gain confidence with their public speaking skills or want to learn how to lead and influence others. For more, please take a look at  http://www.myfirsttrainers.com/author/simon/

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Make Working From Easier With These Clever Home Hacks

Working from home is a fantastic way to take your income into your own hands. You don’t need to rely on your employer and you can set up multiple streams of money so that you’re financially secure. However, working at home can be challenging for several reasons.

For starters, you need to actually find a way to work from home. Most people do this by working as a freelancer or being self-employed, but you can also find remote working opportunities if you look hard enough. Once you’ve finally found an at-home job, you’ll find that your home can actually affect the way you work and how productive you are.

To help you out, we’ve prepared a few clever home hacks that will help you make your at-home job easier and be more productive.

Learn to Prep Food

Food prep is something that we can all benefit from. It’s essentially a way to prepare meals in advance so that you spend less time cooking and more time doing other things. There are plenty of easy food prep ideas that are both delicious, healthy and incredibly easy to put together. You’ll spend more time cooking on a single day, but each day you eat from your stash of prepared food, you’ll spend far less time cooking and more time being productive.

Invest in Taking Care of Your Kids

There is a very good chance that you’ve chosen to work from home because of your kids. Whether you’re a single parent that wants to look over their children or just want to spend more time with your little ones, working at home is a great way to look after your kids. However, they can also be distracting and it’s important to find ways to take care of your kids more efficiently. Consider investing in quality nursery furniture sets that will make your kids more comfortable. They’ll fall asleep more quickly and you’ll spend less time monitoring them so you can focus on your work.

Stop Working in Comfortable Places

We’ve all probably tried to get some work done in bed, especially if you work from home. However, it’s actually a terrible idea to do work in comfortable places, especially your bed. This is because the more relaxed we feel, the more likely we are to procrastinate or even fall asleep. While you shouldn’t force yourself to work in horrible conditions, you don’t want to confuse your brain by trying to work in a place that you would normally sleep in.

Try your best to build your own office space. You can do this by clearing out the garage and moving your workspace there, or taking over a part of the kitchen and designating it as your working environment. The idea is to train yourself to treat certain parts of the home as the place you want to be productive in. This will lead to fewer distractions and help you be more productive at home.