If you’re chasing small children, changing nappies and juggling a smartphone all at the same time, the chances are creativity isn’t one of your top priorities. If I’m honest, it wasn’t that important to me in my LBK (life before kids) either. The tools of my trade were spreadsheets rather than paintbrushes!
Creating a business is a kind of creative pursuit. But creating a business is usually a logical series of steps that lead to an outcome – at least that’s what you’re aiming for. Admittedly some days it’s much more haphazard than that! But the outcome still matters – if your product isn’t good then nobody will buy it. If your customer service is bad then your customer won’t return.
Even if your product is creative, such as a logo or even a canvas to hang on a wall, ultimately someone has to like it enough to buy it. You’re not one hundred percent free to do whatever you choose.
So why does creativity matter so much? Continue reading “Creativity? I haven’t got time for creativity!”
