Online business basics: How to be a better blogger

(This is the fourth article in my Online business basics series. You can find links to the other posts in the series on this page: Online business basics)

A blog is now crucial for most online businesses. A steady stream of fresh content keeps your human visitors coming back for more and keeps your website high up in the search engine rankings. That’s if you do it right!

Being a great blogger is a skill that has to be learned (and it definitely improves with practice, too!) If you want to attract more people to your blog, have more people return regularly and to make more money from your blog, here are five tips to help you: Continue reading “Online business basics: How to be a better blogger”

Online business basics: Why you MUST have a mailing list

(This is the third article in my Online business basics series. You can find links to the other posts in the series on this page: Online business basics)

A mailing list is an essential tool in business, yet many new online business owners don’t have one. So why is a mailing list so important and how can you start your own?

Why a mailing list is so important

A mailing list is crucial because most people aren’t willing to get out their credit card the first time they hear about you. Instead, they prefer to get to know you and your content bit by bit over time. As they get to know you, realise you’re good at what you do and that you can help them, they’ll be willing to dig out their credit cards and make a purchase.

A mailing list allows you to stay in touch with people after they’ve left your website, to show them you’re an expert and to keep them updated with what you have to offer.

Setting up your mailing list Continue reading “Online business basics: Why you MUST have a mailing list”

Online business basics: The different business models

(This is the second article in my Online business basics series. You can find links to the other posts in the series on this page: Online business basics)

One of the big pitfalls when you’re in the early stages of your online business is trying to reinvent the wheel.

I know this one well because I’ve done it myself!

Online business looks easy – you set up a website, get Facebook and Twitter account and start blogging. You get a few followers and everything looks great. Until one day you realise you’re not making any money!

It’s much easier to follow a tried-and-tested online business model than it is to make it all up as you go along. Here’s a quick guide to the different types of online business: Continue reading “Online business basics: The different business models”

Why do I feel like I’m blogging by myself?

By Antonia Chitty and Erica Douglas of

If you have started a business blog filled with great intentions, yet a few weeks or months down the line are depressed and uninspired about blogging, you’re not alone. Although blogging can seem simple, there are also common errors that, once you know about them, are easy to avoid. Read on too get some trouble shooting advice from Erica Douglas and Antonia Chitty of ACEInspire: Continue reading “Why do I feel like I’m blogging by myself?”

Online business basics

Online businesses are very popular with mums. That’s because they are incredibly flexible, meaning you can work at any time of day or night from virtually any location. Plus they are far cheaper to set up than bricks-and-mortar businesses.

They are also very quick and easy to set up which, surprisingly, can be a problem.

Yes, you did read that right!

It’s so easy to set up a blog or a template website that often, mums don’t do thorough research beforehand. It’s like setting up a shop in the middle of a field without thinking about how anyone is going to find you or if they really want what you’re selling once they do!

There’s a lot to be said for the ‘ready, fire, aim’ approach. It gets you moving and you have to learn fast. Plus if you’ve got an impatient, entrepreneurial streak, it’s probably your natural way of getting things done.

But once you’ve got started, you then have to go back and build your foundations.

That’s why, today, I’m starting a series of posts called Online business basics. Each Wednesday for the next couple of months I’ll be posting an article to help you build your online business foundations. I plan to cover the basics of online business models, blogging for business, getting traffic and why you need a mailing list as well as anything else I think of. Let me know if there’s anything you’d like to know.

I’ve learned a lot about internet marketing over the last couple of years and I see a lot of mums struggling with it. I hope I can share what learned in a way that cuts through the confusion and, if you’d like me to, I’ll turn this series into an e-book that you can keep.

Here are the articles in this series so far:

Pop back next Wednesday for the next post in the Online business basics series! Or to make sure you don’t miss out, why not join my mailing list?