Hot Under the Collar: Get the Temperature Right in Your Home Office

water-1545520_640Working from home can be great for your productivity; with no distractions, you can do your best work. However, a home office that is too hot or too cold can leave you struggling to concentrate. Let’s take a look at how environment can affect productivity and how you can ensure your office is always at the optimal temperature.

What’s the Ideal Temperature For a Home Office?

According to a study published in 2006, workers are most productive at temperatures between 69.8 and 71.6 degrees Fahrenheit. Computers have a similar optimum temperature range, between 68 and 71 degrees. Ultimately, the right temperature for you is an individual choice, so don’t be afraid to adjust your thermostat if you find yourself feeling chilly or overheated.

How to Optimize the Temperature in Your Home Office

Set your home heating or air conditioning system to switch on about half an hour before you start work in the morning. This ensures that you won’t lose time waiting for the office to heat or cool to the right temperature. During the day, a thermostat can automatically adjust the temperature to keep it in the correct range, so you don’t need to continually get up and down to adjust the settings of your heating or cooling system.

How to Use Sunlight to Heat Your Office

During the winter, sunlight shining through your office windows can be a useful source of heat. During cold weather, you should open the blinds to let the sunlight in, but remember to angle your computer screen away from the window so you don’t struggle with glare. However, in the summer, strong sunlight can drive the temperature uncomfortably high. On sunny days, draw blinds or curtains to keep the sunlight out and prevent the temperature from soaring.

Can Fans Help?

Using a fan in your home office won’t have much effect on the overall temperature, but it can produce a cooling breeze that makes you feel more comfortable. Fans move air around the office, preventing feelings of stuffiness and humidity that can sap your focus. Modern fans are designed to operate quietly, so you won’t face distractions from a noisy appliance. A fan is a relatively inexpensive and simple option for cooling your home office if your home air conditioning system isn’t up to the task.

Maintenance Matters

If your air conditioner doesn’t have much of a cooling effect, that could be a sign that you need to carry out some basic maintenance. Open the air conditioning unit, take out the filters, and clean them to remove any dust or fluff. When the filters are clean, the system can circulate air more efficiently.

If you want to improve your productivity, simply changing the temperature in your home office could make a big difference. Heat or cool your office by adjusting your thermostat, opening or closing the blinds, using a fan, and keeping your air conditioning system in good repair.

Amber Stone launched her home business when she was pregnant with her first child. She knew she wanted to be a stay-at-home Mommy, but also didn’t want to rely on her husband’s income. Today she writes about a range of home topics for online publications.

 

Why Investing in Yourself is Crucial for the Success of your Business

woman-828888_640As an SME owner, you’re likely to be the heartbeat of your business. After all, your business is your baby. It was your idea originally, which means it’s also your risk. In short, you’re the reason that your business has succeeded. But, just because you run a profitable SME doesn’t mean that your business has reached its full potential, and it doesn’t mean that you can’t become a better owner, too.

In order for your business to reach its full potential, you must invest in yourself. In this post, we take a look at three ways you can invest in yourself and how they can help your business.

#1 Keep Learning

The world of business is fast-paced. This means that, if you stop learning about new techniques and business models, you’ll soon fall off the pace.

Although there’s a personal benefit to learning, there’s also a wider benefit to your business. Plus, learning doesn’t necessarily have to be pouring over a textbook if that doesn’t suit your style.

Instead, listen to talks, read autobiographies and network. You’ll learn just as much. Reading about successful people and how they achieved their goals can be both useful and inspiring, as well as teaching you new ways to do business. Learning about new marketing techniques doesn’t have to be an insular process, and you can train your mind to think in new ways. Learn about financial markets and how mergers and acquisitions happen, how forex trading works or spread betting techniques from brokers such as ETX Capital.

Plus, all of this will help you take a break from the day to day pressures of the work environment. By taking a step back, you can find new techniques and then apply them to your business, helping it grow and improve while also alleviating pressure points that have been plaguing you.

#2 Develop your Skillset

Improving your skillset doesn’t strictly have to relate to your business’s field. There are many skillset avenues that you can look to exploit, and the transferrable skills that you learn can easily be applied to your business. Sometimes, taking yourself out of your traditional work environment and pushing your boundaries can be very rewarding for both you and your business. So try expanding into different areas by:

  • Enrolling in night school: this can help teach you more about problem solving in different forums.
  • Enrol in workshops or webinars: many of these are free, so they will come at no cost to the business. Some of the paid ones could be good value, too. This is because they will teach you vital networking skills and bring extra revenue to your business, as well as increasing your profile.
  • Grow online: If you’re busy, then you don’t even have to leave the office. There’s a wealth of information available about management online.

#3 Get Creative

As a business owner, it’s likely that you never fully tap into your creative side. This means that you’re not fully reaching your own potential. Creativity can help you perform better not only as a person, but as a leader and a business owner, too. Creativity isn’t just about drawing or painting, it’s about trying new things and broadening your horizons. It’s about trying something you never have before, to see whether it teaches you anything new you can take back to the workplace. So try:

  • Learning a new language – this could be very useful when you start trading abroad
  • Writing something – this will help you break away from the formality of boring business letters and will help you craft speeches that can inspire your employees
  • Take up an outdoors hobby – this will help improve your physical and mental health, too. It’s far too easy to be trapped in the office all week

Choose something you’ve never tried before and see how it can improve your understanding of work. By investing time and money into yourself, it will have tangible impacts on your business.

Can you be too authentic?

town-sign-924570_640Over the last few years business experts around the globe have been telling business owners to be authentic and transparent. Don’t hide anything and be yourself. While this is great advice and a sure-fire way to forge connections with your audience, it’s possible to be too authentic and transparent. Yes, you really can share and show too much.

In the world of social media where every tweet and update is instantly spread globally and can never be retracted, so there’s a risk to sharing too much. Some have taken the words ‘authenticity and transparency’ as permission to share everything. The business owner who neglects to set aside emotions and tweets about a troublesome client, isn’t doing themselves or their business any good.

Also, all this talk about being transparent and authentic has created a wave of personalities – business owners who create exaggerated caricatures of themselves in order to attract an audience. This approach often backfires. For example, your audience may not be able to relate to this exaggerated version of you and you may confuse them or even lose them. Not to mention that it’s stressful to try to be someone you’re not.

So how do you walk the line between being authentic and maintaining a professional image?

1.Keep it simple

Create and embrace an authentic message that’s easy for your audience to process and understand. You might start with the vision or mission of your business and go from there. It doesn’t need to be complicated or convoluted. It should ideally be simple, honest, and genuine. Who are you, why are you in business and what do you have to say?

2. What makes you special?

You have a unique brand, something that is special and that your prospects will relate to. Embrace what makes you special and share that with the world.

3. Have a plan

As a business owner you have a responsibility to your audience and to yourself to plan what you’re going to say. So be strategic about it and only share information that is valuable and beneficial to your audience. Stick to your plan and do not deviate. Don’t let the urge to post something get you into trouble. A content and social media plan will help you gain some control over those wayward thoughts and willing typing fingers.

Finally, if you feel the urge to share something via social media (and that includes writing it in an email or commenting on a blog), write it down on a piece of paper first. Walk away for thirty minutes and think about it. Does the comment offer value? Does it embrace your brand and your vision? Does it represent the image you want the world to see – the transparent and authentic you? If not, crumple up that piece of paper and throw it away like a bad idea.

Your Start-Up’s IT Made Simple

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While you may have gotten away with starting a business with absolutely no IT a few decades ago, this certainly isn’t an option today! Now, if a business has no social media presence, or the apparatus to keep connected with important customers and clients, they might as well not exist! Seen as you’ve been planning to start a business for some time now, you probably know full well how many different processes are going to depend on IT. What you may not be so familiar with is how to actually set it all up. Here’s a guide to setting up the IT department at your first business.

We’ll start this off with the basic components you need for a functional IT department. In any modern business, computers are the workhorses which make everything tick. Each employee, apart from the janitorial staff and other manual workers, is probably going to need their own computers. Unless you want to put yourself through all the headaches that come with setting up an apparatus of Linux computers, then you’ll have two practical choices: macs and PCs. PCs are probably the most practical choice, as more of your employees will be familiar with them, and they tend to be more compatible with the commercial software you’re going to need. They’ll also be more affordable to buy in large quantities. Having said that, if your business happens to deal with sound production, graphic design, or other creative tasks, then a Mac may be the better option. You’ll have to think carefully about how many desktops and laptops you’ll need as well.

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Desktops are the more cost-effective option by far, however, there’s some extra flexibility with laptops. For example, if you have employees who frequently need to meet suppliers or work remotely, they’ll need to have a laptop or a tablet with the same kind of compatibility. While you may be tempted to buy low-end or entry-level models, it’s almost always a more cost-effective option to go with mid-range computers. More complex tasks can require more sophisticated computers, so make sure you’re taking this into account too. Choose the largest monitors and most comfortable mice you can realistically afford. Remember that it’s 2016. Don’t be too stuck in your ways, and consider employing BYOD policies and making room for mobile devices in other ways. This can save you a small fortune in the long run!

The other big side to your hardware is accessories like printers, scanners and so on. Modern laser printers are both quick and reliable, meaning you won’t need to deal with any irritating queues when everyone’s on the printer’s network. Just make sure you’re reading a lot of reviews and doing some maths relating to the running costs. Once you use this apparatus for a long enough time, the running costs can seriously outweigh the initial purchase price. If you’re going to need a scanner or copier in the office, then be sure to consider getting an all-in-one machine. This will allow you to print, scan and copy from one place, while saving you a massive chunk of money compared to buying them all separately. When you’re drawing up your list, make sure you’re not missing out on any hardware you might need. Some businesses, even B2B firms, may need to use a point-of-sale device here and there. Obviously, it’s your business, and you’ll know the kinds of hardware you need better than I do. Whatever you go with though, it’s important to look into some support or managed IT services. I don’t have to tell you how frustrating and chaotic it is when a fledgling start-up’s whole system crashes!

The next big category you need to think about is software. At the very least, you should have Microsoft Office on all the computers your employees are going to be using. They’re likely to be familiar with its programs, and you’ll ensure a certain degree of compatibility when you’re sending files to partners and clients. Many software vendors offer considerable discounts when you buy several copies in bulk, so be sure to explore your options here. Another integral part of your IT infrastructure is going to be accounting software. There are countless examples of accounting software out there today, which will make your financial responsibilities so much easier. You’ll be able to set yourself reminders for taking care of important tax processes, and save some money on a commercial accountant. Many of these programs come with features for managing your payroll, which can be a load off if you’re used to doing it manually. A CRM system will also simplify your correspondence with customers and clients, and ensure that all your orders are being fulfilled on time. Like your hardware, it’s also important to make some room for mobile tech. There are a lot of office packages that bundle in mobile versions of common programs these days, so consider this is a possibility.

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Photo credit: David Santaolalla

Next we have cloud computing. This is related to, but not strictly a part of your business’s software. More and more, we’re seeing various business functions being switched over to the cloud, saving businesses massive amounts of time and money. By sourcing the right cloud computing systems, you’ll be able to get the IT system you need, while keeping your initial technology expenses nice and low. If you weren’t already aware, cloud programs allow you to sign in to a service online, rather than buying software to be installed on everyone’s computers. Furthermore, you’ll usually be charged a monthly fee rather than having to pay a hefty one-off cost for the program. The overall capital a business will spend on cloud computing as opposed to traditional software usually works out pretty much the same. However, it will be much less of a strain on your business’s finances if you only have to worry about monthly payments. Another prominent benefit of cloud software is that it’s not tied to any one computer, unlike a lot of traditional software. You can access them from any compatible device, provided you have the right credentials. It’s also very flexible in the way that you can crank the capacity up or down pretty much as you want to. This means that you won’t have a problem when a new employee joins, and that you won’t be stuck paying too much if someone leaves.

You’ll find that a lot of the cloud packages available to you come with dedicated support and maintenance, too. I probably don’t have to tell you how frustrating it can be to deal with the tech support from most traditional software, or having to hire in an unprofessional or inexperienced third-party service. By choosing the cloud, you’ll be able to relieve some of the burden of setting up a new IT department. Help will be at hand when you need it, and all the updates and security patches will be taken care of without you having to worry about it.

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Photo credit Yuri Samoilov

The final point I’ll touch on, which is just as important as any of the others, is your IT security. No matter what kind of business you’re running, the information you’re going to keep on your computers is going to be exceedingly valuable. You need to be taking all the steps you can to ensure that you don’t lose any of it. Whether your data loss comes from intentional attacks, like hacking or malware, or accidental things like a technical failure or human error, data loss should be avoided at all costs!

When you’re first planning out your network, try to think about security at every last turn. Make sure that strong passwords are part of the system from the very start. You may want to use an authenticator for those accounts which you really can’t afford to compromise. Firewalls will add an extra layer between your company’s IT system and cyber-attacks. You’d also do well to look into encryption, which will protect any of your data that’s being transmitted online or wirelessly within your office. General virus protection software is the very least you can have – on every last device at your business. Remember to get packages that are designed for commercial use though, rather than home computers. The most dangerous hackers care a lot more about business’s data than they do about getting into private computers.

Finally, ensure you’re operating with an airtight backup system. Every modern business should have a routine for backing up all their important data, and never let it slide. You should be keeping at least one backup file set off-site and protected from both technical issues and the elements. There are various cloud solutions for this these days, so start browsing! Of course, most of the security measures you implement at your company will all be for nothing if your employees are too blasé about it. Take steps to ensure that every employee, both current and new, is aware of how damaging and costly a security breach has the potential to be. Implement a strict security policy, and firm reprimands for anyone who breaks it.

How to Take Great Photos that Promote Your Business

camera-1240256_1280If you want to promote your business either online or offline – great photos are a must. Both marketing as well as advertising are increasingly visual nowadays, and people will respond a lot better if you have some great photos to accompany your message.

Of course before you actually start to promote your business, you’ll have to snap some photos. That is something that many people find a lot easier said than done – but these steps should help you get off on the right foot:

  1. Identify the purpose and message of each photo

Every photo that you use to promote your business should have a particular purpose and message. For example, photos of products or services will be intended to showcase them and let customers see how good they are. It helps to know the purpose and message that you desire from your photos, as you can then plan the photos you need to snap accordingly.

  1. Make sure the ‘mood’ of the photo reflects the message

Once you know the message that your photo is going to convey, you should engineer it so that the mood of the photo reflects that. For example if the message is about being active then a photo that shows movement would match it well. Similarly if the message is more about being calm then a tranquil scenery might be a good fit.

  1. Be creative in how you convey the message

A little bit of creativity can go a long way and could help your photos to appear more unique while also attracting attention and interest. Needless to say this is going to be one area that is entirely subjective – but you should keep it in mind and try to brainstorm different ideas of how a particular message can be conveyed.

When you follow these steps you should be able to take some great photos that really give your business an edge in marketing or advertising. That being said you will also have to edit them to make sure they look good – and for that you should turn to Movavi Photo Editor.

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All it will take is a bit of experimentation for you to learn how to remove text from a picture, enhance the photo quality, replace the background, apply artistic filters, or transform the frame and orientation with Movavi Photo Editor. That coupled with its many other features should give you the means to ensure your photos are able to convey the message you want – and look good when doing so.

Be sure to take a few minutes to try out Movavi Photo Editor. The sooner you start to use it and experiment with its features, the sooner you’ll be able to really create great photos to promote your business.

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