I Started A Business With A Baby – Kayte Judge of Good Things

My business is just a little younger than my two-year old son, Jim

When I first set out my stall I primarily offered corporate social responsibility (CSR) support to micro and small businesses.  Small businesses annually give more to CSR causes than big business every year– but they rarely harness the benefits in the same way that the big guys do. Through staff engagement, streamlining, and identifying meaningful causes and ways of giving that can be transformative small companies and the causes they support can reap the benefits.

A large strand of my work was to fuse CSR principles and staff training; meeting the soft skills needs of organisations through focussed volunteering.  Things have changed now though – I have become far more involved in education innovation and most of my work is now in this area. In many ways the process is the same, it is only the client group that is different. I facilitate, I support, I clarify, I deliver and I aid organisational change and innovation. I suspect that my future lies in education: it really floats my boat.

A little bit about my background

I hold a first class degree in Comparative Religion from the School of Oriental and African Studies, and my early career focussed on people and work: I was variously a jobs analyst, a qualified careers advisor and Higher Education specialist and a communications co-ordinator. I hold qualifications in guidance, careers education, delivering learning and CIPD training. I then moved to the Open University and briefly managed a project to encourage graduates into teaching, before I became pregnant and had my son. My early work as a job analyst and careers adviser had shown me clearly that work impacts significantly on people sense of themselves and I had been introduced to CSR through my CIPD training. I believe that CSR can create meaning in the workplace.

Looking back I had always known that the time I took off to have a child would be time that I could sue to refocus my life and career goals. I had always been disappointed that I hadn’t continued in my studies after my degree and it was always in the back of my mind that I would study again if I became a Mum.

The last few years of paid employment had been increasingly uncomfortable for me

I was competent but miserable. It was the never-ending grind, shifting goal posts and never-quite-knowing-who-you-should-be-pleasing feeling that got me down. But, I was a wage slave. When I took my maternity leave I faced a very tough decision. The OU are a spectacular employer and had given me a pay rise while I was away, they also offered me any number of part time/flexi time working options. I remember opening the pay-rise  letter on the same day that I had handed my notice in and sobbing, fearing for my future career. I always aspired to earn my age, and taking that pay-rise would have got me there at last!

My reasons for starting a business were very much about my own self actualisation

I needed to see if I could create something new in the world and I needed to test my own value in the market place. I wanted to test the limits of my potential. Maternity leave gave me the safety net to create a hole in my CV without any risk: people would expect a gap, and if I used that gap to try to start a business then there was no harm if it all went wrong.  The only other thing that would allow me to break from paid employment would have been a lottery win.  It’s not often that maternity pay is likened to a lottery win…

I started work when Jimmy was 2 months old, I had taken on some data entry work to get funds into the business to get me started. Alongside this I was developing the CSR policy and practice of a Design and Branding Agency in return for the design and hosting of my website and stationery.  I began a short OU finance course to keep my brain working. I networked hard and offered free training to a local forest centre in return for free use of their grounds to offer my own training (I do a lot of outdoor challenges and games). I attended a few business link courses and some at the Centre for Women’s Enterprise, as well as other training courses in specifics, one of which paid for by a grant from http://www.enterprising-women.org

I was exhausted. Knackered.

I didn’t finish the course. My first year profits equalled, exactly, my accountant’s fees (which I hadn’t factored in!). You live and learn.

My Mum helped with childcare and I worked every evening and nap-time

I did try to use a nursery quite early on by it was too upsetting for everyone: it was too much to young for him I think. I don’t think mums should feel guilty a bout using childcare at all, different things work for different Mum/baby combos and there is little harm in trying different things. Looking back I should have had childcare to allow me to sleep first and then start the business slightly later.

Two years on and it is very different – Jim has settled into a different nursery for 3 half days a week (with plenty of extra hours when needed) and goes to his beloved Nanny for two further days. I work much more than full time, contracted for approximately 3 days a week with different clients and studying towards an MSc in Managing Business Creativity and Innovation. I love my work and I love being a portfolio worker.

The big challenges have all been personal

have spent so long outside of my comfort zone I can’t remember where I left it.  I had often been successful in my career pre-baby and feared failure. I had imagined that motherhood would be manageable and satisfying. Oh dear. The horror of childbirth and my complete failure to feed the poor little fella blew all my ideas clear out of the water – I struggled so hard in those early days. If you have managed to survive the early days of motherhood there really isn’t much you can’t do. I have taken more personal risks post baby than I could imagine doing before and most have paid off.

If I were to offer any advice I would urge Mums to be brave, rest up and throw away the guilt. Your child wants you to be happy.

Kayte Judge

www.goodthingsltd.com

Inspirational Business Mum: Vikki Horner of Maths Extra

maths extraToday, Vikki Horner of Maths Extra tells us how her daughter Charlotte inspired her to start a business to help children with special needs.

My business is a labour of love

My daughter Charlotte has Down Syndrome and wasn’t ‘getting it’ in the classroom. So I developed a new method for learning how to tell the time, breaking the learning down into small steps, making it visual and hands-on.

Because it was so successful, other parents wanted to know what to do to help their child and so Maths Extra was born.

I designed a working kitchen clock which gives children a sense of movement. Then I put together a handbook full of photos and ideas, activities and games to help parents and teachers. The clock and handbook were named after Charlotte, of course!

Learning to Tell the Time with the Charlotte Clock

It took about a year for Charlotte to understand both digital and analogue formats as in “It’s 7.30” or “It’s half past seven.” Not only did she start to use ‘time’ vocabulary,   her organisational skills really came on a pace at home and at school.
And Charlotte began to keep her room tidy!  Everything in her drawers was organised and folded perfectly. Even her clothes that were ready for washing came down in a neatly folded pile.

Charlotte’s sense of her world increased by learning this crucial skill.

I had many challenges, even more so when I became a lone parent 

Suddenly I had to deal with everything myself. Good job we didn’t have a dog too!

Working around my daughter’s schedules and needs was tricky and quite problematic especially during the long school holidays.  Charlotte was making good progress with other subjects but maths has always been the biggest mountain to climb. I never gave up.  I have always believed that my daughter should gain an understanding of basic maths so she could learn to tell the time and use money.

Children are expected to work with abstract concepts too soon – they cannot find a way in.  It’s like we are asking them to decipher hieroglyphs and if parents were given a sheet most would not know how to access their meanings. Would you? 

I tried every resource possible, or so it seemed! Everything was too abstract and nothing used in school helped Charlotte progress. It took a trip to New York to learn about the original invention designed to provide children with a structure in a multi-sensory manner – Stern Structural Arithmetic. Here we go! I knew I had found something that would really help. 

Charlotte enjoyed learning maths this way and began to flourish

By then she was thirteen and had only three years left of formal education, however, at sixteen she passed GCSE’s at Entry level for Maths, English, Science, and food Studies, with Art GCSE. That’s my girl!

Then our emphasis turned to learning about money.

Where would I like to go next with my business?

Although I am passionate about helping children with special educational needs, I would like to see more nursery settings and schools introduce the children to learning with this system. This will give them a better start and our children with special needs will have the opportunity to work alongside their peers in an inclusive way. (I’m working on it!)

I set up the business because my experiences are not unique, there are many families experiencing the same things. I’ve ploughed through it all and come up with solutions that are worthy of passing on. 

People just need to know where to find me, so a big thank you to Business Plus Baby!   

Vikki Horner

www.mathsextra.com

You're welcome, Vikki! If you've enjoyed this article, why not sign up to Business Plus Baby's mailing list to get updates delivered to your inbox? See link at the top-right of this page.

I Started A Business With A Baby – Cara Sayer, inventor of SnoozeShade

Tell us a little about Cara Sayeryour business

I have started a company called Really Simple Ideas Ltd. I invented SnoozeShade – a product to help babies sleep in their prams and pushchairs as a simple and secure alternative to draping things over the pram when baby nods off and when they need help getting to sleep when over tired.

What was your job before starting your business?

I have spent most of my career working in PR, marketing and events. I have never worked in retail or product manufacturing so it’s been a real rollercoaster of a journey over the last few months.

How did you go from your old career to your new business?

I left my last job as the hours meant I was never going to get pregnant and went freelance which allowed me the time to relax and then we underwent IVF which was all much easier as I was working from home. We were very lucky and our daughter was born in October 2007. I wasn’t planning on returning to work before she went to school but was getting a bit bored and so was doing a bit of local consulting for free and volunteered with my local NCT. I only officially started the business a couple of months after I attended the Baby Products Association show in October 2009 – a nursery trade show – with an early SnoozeShade prototype and had orders placed on the spot so that meant I had a very hectic Christmas and New Year getting everything ready for launch in February.

What were your reasons for starting a business?

I didn’t really plan it to be honest, it’s just happened and snowballed and turned into a great business that I can operate from home spending maximum time with Holly whilst keeping the old brain cells ticking away.

Did you use any childcare?

My mum has been amazing looking after Holly whenever she can. I have to work a lot in the evenings and sometimes get up early before Holly wakes up to get a few bits done. She goes to nursery for morning s about 4 days a week during term time so holidays are a challenge now but everyone including friends and family are mucking in to help me which is much appreciated.

How did you get your business idea?

I started working on the idea when Holly was very small as I got frustrated with my useless attempts to cover the pram with blankets and coats that would get dislodged at every chance and so I said to a few friends that I wish someone had invented something to help and they said why don’t you do it. (and stop moaning about it). I looked everywhere online and couldn’t find anything that was purely aimed at helping babies sleep – all the sunshades out there prided themselves on the fact that baby could see ou which was not what I needed.

What were your challenges and how did you overcome them?

The main obstacle has been working around looking after a small child and also that fact that I have no experience in retail or product manufacturing. I have however  been very lucky with many kind people from the nursery world helping me and giving me advice which has been amazing.

What training, information or advice did you need to get started?

I went to my local Business Link and they sent an advisor round who was great – she had actually worked on a baby magazine and so was particularly clued up on the industry. I also spent a lot of time on the phone to the Intellectual Property Office who were very helpful in helping me protect my rights, get started with the patent process, register a trademark etc.

If you could give one  piece of advice to a mum of a baby or toddler starting a business, what would it be?

I have a few pieces of advice I’m afraid – I would say do lots of research on your business idea to see if it has legs – this can be as basic as asking friends and family but ask them to ask relevant people they know who have no bias. Be prepared for criticism and use it as a positive thing, no idea is perfect and criticism can help you improve what you are doing and make it better. Do research on existing competitors or people who think they are your competitors so you have as much information available as possible. Believe in what you are doing, we all have bad days but I always say feel the fear and do it anyway. My final piece is to look at people you admire and ask for their help – you’d be surprised at how helpful people will be – they’ve all been where you are and I have had the most amazing support from some fantastic people.

Cara Sayer

www.snoozeshade.com

Don’t Try This If You’re Houseproud…

Today, Rachael Dunseath of www.myroo.co.uk and www.millyandflossy.co.uk gives us her tips for starting a business as a mum to two pre-school children…

Being a mum can be challenging, being a business woman can be challenging too. Trying to do both at once can be mind-boggling. I fight shy of the term mumpreneur, but if it suits you, then that’s what I am. I run my small business from home and I am also full time mum to two pre-schoolers.

I always swore I wouldn’t and couldn’t run a business, house and family at once and I was right, something had to give and sadly that was housework! If inspiration strikes but you think circumstances prevent you from acting on it, then ignore your head and go with your heart. Running your own business is a rewarding, fun, busy add-on to family life and just the challenge my poor nappy-brain needed. So a few tips if you fancy joining me on a self-employed mum adventure;

Plan, plan and plan some more. Time will be the biggest constraint on your business, so make sure you make the most of every bit of time you have. All the usual business management tools work great, to-do lists, diary systems, electronic reminders. I’ve always preferred telephone contact to email, but am finding email works better for me now. It’s off your to do list, even if the person at the other end can’t help you there and then.

If you are house proud then don’t do it! There are not enough hours in the day to do everything and your business and family should come first. If you can’t sit and work at the kitchen table while stoically ignoring the pile of laundry and washing-up then this isn’t for you. Ignore the chores and don’t feel guilty, if you’ve got one get your other half to step up his cleaning contribution.

Set targets for the day. Aim to actually complete one task a day, that way you will feel that you are progressing your business plan.

Keep special family time. Make sure you set aside time in the day that is just for you and the children, no interruptions. Or you’ll get to the end of the day feeling that you’ve done neither job well.

Use TV wisely. DD2 still has a nap but DD1 conveniently gave hers up as I launched the business. We now have quiet time, no TV during the rest of the day (hopefully) but she watches for a chunk in the middle of the day while I crack on. Don’t be worried about using the TV to help, all children watch TV, use it wisely to get the most done.

Don’t underestimate the power of social media. It allows you to network quickly and cheaply from home, even if there is chaos all around you. Keep your laptop open and logged on and then you can pop in when you have 5 mins.

Make time for yourself. You will inevitably do most of your work after their bed time, but make sure there is time in the week for you to do something for yourself, gym trip, coffee & cake out, stroll round the block, whatever. If you don’t, you risk burn out and then you are no use to anyone.

Good luck to you and I’d love to hear all about your experiences.

Rachael Dunseath runs www.myroo.co.uk handmaking all-natural, luxurious skincare products. She also offers a baby range at www.millyandflossy.co.uk.

I Started a Business with a Baby: Elizabeth Geldart

Well, a toddler actually. But the challenges are much the same!

Welcome to my first profile of a mum who has succeeded in starting a business with a small child. Introducing Elizabeth Geldart of Chiggs Ltd…

Tell us a little about your business

My business, Chiggs Ltd, based in Harrogate, retails and wholesales my own inventions- the Baby Feed Wheel, Baby Medicine Wheel and the Get Well Wheel. These are parenting products, cards and gifts with rotating numbered dials to keep track of baby’s feed and everyone’s medicine times! I have been running my business since 2005, and now supply my products to online and bricks & mortar shops throughout the UK, and further afield!

What was your job before starting your business?

I used to be an Air Stewardess, but I was a stay-at-home Mum when I had the idea for my first product, the Baby Feed Wheel.

What were your reasons for starting a business?

I didn’t really sit down and plan to start a business, but I had an idea for a product that I thought would be useful for new parents- too good not to take further, so I set about designing and making it!


Did you use any childcare?

I mainly worked around my daughter, Holly, by working in the evenings or when my husband, who works shifts was around to help with childcare. Holly was just 2 when I had the idea and was doing all the initial research and design, and she had just started going to a local nursery for a couple of hours twice a week which was also small window of opportunity!

How did you get your business idea?

The inspiration for my first invention, the Baby Feed Wheel, came in October 2005 when I was visiting a friend who’d just had a baby. In the midst of sleep deprivation, she couldn’t remember her little boy’s last feed time, so I jokingly suggested she used a car parking disc to set the time whenever he had a feed. A couple of days later I took round a little ‘homemade’ version (covered in blue paper with a little picture stuck on the front!)

Remembering my own ‘hazy days’ after my daughter Holly’s birth, when I would write all her feed times down on pieces of paper, I realised what a useful idea this would be for new parents.


What were your challenges and how did you overcome them?

My main challenge was a lack of experience!  I had no experience of running a business, or of bringing a brand new product to market, and there were so many things to do:- product development, patents, production, branding, sales and marketing….

What training, information or advice did you need to get started?

I did lots and lots of research on the internet, but it was mainly a case of learning by experience!

If you could give one  piece of advice to a mum of a baby or toddler starting a business, what would it be?

Go for it! Particularly if you have an idea for a new product- you’ll kick yourself if someone else invents ‘your’ product!

Did you start a business as mum to a baby or toddler? Would you like your story to appear on Business Plus Baby?

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