Energy saving for mumpreneurs: 5 must-know tips

Mumpreneurs – the somewhat unflattering term used to describe entrepreneurs who also happen to be mothers – are often forced to compare business electricity prices as they strive to save money on energy bills while earning a living. Provided below are five must-know tips about business energy that can help mumpreneurs control their overheads.

1. Apply for tax relief

Mumpreneurs in the UK who work from home should be aware that tax relief may be available on gas and electricity used for business purposes. If it is possible to calculate how much energy is used by the home office, mumpreneurs can apply to have this figure offset against tax. If this figure proves too difficult to calculate, tax relief of £3.00 per week will be awarded as a flat rate reduction. Unfortunately, tax relief is not available to those who volunteer to work at home under the ‘homeworking arrangement’ unless employers contribute the £3.00 weekly deduction.

2. Install solar panels

Solar photovoltaic panels offer a number of incentives to home owners, particularly those who work from home and have applied for tax relief on gas and electricity.

Solar panels are typically fixed to the roof of a property, where they capture and convert sunlight into electricity. This most green of energy sources can be used to provide power throughout the home. Any surplus energy can be exported to the National Grid for a fixed price under the feed-in tariff system (FITs). FITs guarantees a fixed level of payment for green energy for up to 25 years, which is more or less the lifespan of a typical solar PV installation.

In addition to using less electricity from a conventional energy supplier, a mumpreneur whose property is fitted with solar panels should also benefit from tax relief on energy costs while earning additional income through FITs.

3. Insulate cavity walls and lofts

This tip should be followed by all home owners in addition to mumpreneurs looking to save money on business-related expenses.

Poorly insulated cavity walls and lofts waste substantial heat, causing central heating systems to work overtime to maintain an acceptable temperature throughout the home. While mumpreneurs put in the hours to build a business, they cannot afford to waste money through unnecessary heat loss.

Insulating cavity walls and lofts can resolve this problem to a significant degree, trapping heat inside the home to ensure that boilers use less energy in maintaining temperatures.

4. Compare the energy market

The energy market is both competitive and confusing. However, it is by no means impossible to find a good deal. Mumpreneurs can utilise services such as uswitchforbusiness, which searches the market for the most affordable and suitable tariffs based upon the energy bills submitted by its users. Switching to a new energy supplier can save hundreds of pounds over the year.

5. Upgrade technology

Old technology is invariably slow, insecure, unreliable and energy inefficient. Mumpreneurs can save significant amounts of energy by investing in new technology. Old desktop computers, for example, are notorious energy wasters, comprising power-hungry motherboards, hard drives and processors. In contrast, the latest technology is usually more environmentally friendly. Furthermore, it can assist in creating a more efficient working environment and should prove to be more secure and reliable. Desktop computers should be set to sleep or hibernate after any extended period of inactivity (15 minutes or longer) in order to save energy over the long-term.

Photo: Images_of_Money

(Sponsored post)

Business Mums Blog Carnival for October

Are you a mum with a business and a blog? Join in the October Business Mums Blog Carnival and get yourself more readers and comments!

You don’t even need to write a post for the carnival, just pick your favourite from the posts already up on your blog and send the link to the carnival host.

This month your host is Emma from www.mumsbusinessdirectory.com

To enter, email the link to your post to info (at) mumsbusinessdirectory.com by 23rd October.

The carnival will be posted on www.blog.mumsbusinessdirectory.com on 28th October.

If you’re not sure how it all works or what kind of post to enter, you’ll find everything you need to know on the Business Mum’s Blog Carnival page. And you can get your own blog carnival badge there too!

Want to know more about blogging to promote your business? Grab yourself a copy of my book Business Blogging for Beginners (only £2.29!)

Affiliate marketing tips: What works and what doesn’t

I’ve been experimenting with affiliate marketing this year and I thought it might be handy if I shared what’s been working for me, and what hasn’t.

If you’re not sure what affiliate marketing is, you can take a look at this post Be an affiliate.

(It’s OK, go have a read. I’ll wait here until you come back!)

You can use affiliate marketing as your only source of income or you can do it alongside others such as creating your own products, providing a service or selling advertising. It’s up to you.

Here’s why I like affiliate marketing…

  • There’s no stock to buy or store because I get commission for selling other people’s stuff.
  • If done right, it can bring in passive income for years. (Note the ‘if done right’!)
  • I like creating my own information products but that takes time.  There are loads of people creating excellent products that complement what I’m offering and writing about, so why not help them spread the word? Plus when I create my own products, I hope they’ll spread the word about mine, too.

All of which sounds great, but there is one BIG problem. Affiliate marketing is a lot harder than most people would have you believe.

I’ve lost count of the number I’ve times I’ve read how easy it is to sign up to an affiliate network (Affiliate Future, Commission Junction, Affiliate Window, Clickbank…), paste an advert or link on your blog and then carry on writing until the money comes in.

I’ve spoken to a few bloggers who’ve tried this and after a month they end up with about three clicks on the advert and no money. So they give up, and who can blame them? This is exactly what happened to me, except I saw there are many people doing very well as affiliates and I was determined to work out how they do it.

I’m stubborn like that 🙂

OK, so what has worked well?

1. A tutorial-style post

This post how to start an online shop has been my most successful (i.e. the highest number of people who have ever clicked through and bought the product have come from this post). It’s a fairly inexpensive product, so I haven’t done all that well in terms of money, though. But I’m fine with that, because I’ve learned loads from this post and lots of people have been in touch to say it’s helped them, too. It also does fairly well in Google, so that means I get a steady trickle of traffic through to the post, which in turn means passive income. If I can duplicate this for a bigger product I’ll be very happy!

The key things to note about making affiliate sales from tutorial-style posts are:

1) It’s got to be a really useful post so people talk about it on social media, bookmark it and return to it.

2) You need to keep sending people to the post long after the post is published. That means using SEO (search engine optimization) to send people to it from Google, creating new posts that link back to the post and mentioning it in your newsletter, free ebooks and anything else you can think of.

3) The affiliate product has to be an incredibly good match, both to the tutorial post and your audience.

That’s a long way from just sticking an affiliate advert in your sidebar!

2. Launching my own product and working with a team of affiliates

If you want to make a living online you need to seriously consider creating information products. And when you do, you have to use affiliates or you’ll be wasting vast amounts of your time and effort. When I launched my Earn What You Deserve as a Mumpreneur e-course, around 70% of the courses downloaded were sold by my affiliates.

Looking back, I would have been crazy to have launched that e-course without affiliates.

If you have an e-book, e-course or other information product and would like to have an affiliate programme, the easiest way to do it is to use EJunkie or Clickbank. I used EJunkie and was pleasantly surprised at how easy it was.

3. Not giving up

This earning-a-living-on-the-internet malarkey has to be the most frustrating ‘job’ I’ve ever had. And that’s coming from someone who has taught teenagers for a living! You need to be persistent, to keep experimenting and to never stop learning. And you have to enjoy it or you won’t keep going.

4. Having a mailing list

It’s pretty much essential if you’re planning to earn a living online, whichever business model you’re using.

And what hasn’t worked?

As I already mentioned, putting an affiliate advert in my sidebar was a waste of time. In the end I decided I’d be better off using that space to advertise my own products.

After that I looked at the posts on Business Plus Baby that were getting a steady flow of visitors every month and put an affiliate advert at the bottom of those. The trouble is that the people reading these posts were not in ‘buying mode’. They were looking for information on maternity pay, not to buy web hosting or apply for a bank account. I replaced the adverts with the message

If you enjoyed this post, why not join my mailing list?  Sign up and I’ll send you copy of  my e-book Running a business around a family: 9 steps to success

…which has increased my mailing list sign-ups nicely.

As I said, you’ve got to experiment.

Here’s what I’m doing now…

My latest experiment is as an Amazon affiliate (known as Amazon Associates). I picked a product that’s a bestseller and that would be used by readers of Business Plus Baby (the Gro-Clock). I published this post with an affiliate link and I’m using SEO to  get it on page one of Google for the keywords ‘gro clock’ and ‘stop my toddler from waking up too early’.

In less than 2 weeks, a couple of positive things have happened. The first was when the Gro Store invited me to become one of their affiliates and the second was when my post arrived on page 1 of Google for the keywords ‘toddler wake up clock’ (I hadn’t intentionally optimized the page for those keywords). I’m waiting to see what happens next!

I also decided it was time to get some proper affiliate marketing training, so last week I joined myNAMS.com (NAMS =Niche Affiliate Marketing System) and so far it’s been great.

Resources I recommend…(yes, one is free!)

  • Definitely the myNAMS affiliate marketing training course. The discount code MYNAMS85 will save you 85%, by the way.
  • If you’d like to know more about affiliate marketing but myNAMS is too big a step for you, get yourself a copy of Huge Profits with Affiliate Marketing by Connie Ragen Green. I bought it when it was launched last month and it covers how to do affiliate marketing the right way so you actually make some money!
  • And if you’d like a free e-book explaining how full-time affiliate marketer Lynn Terry does it, click here: Lynn Terry interview. There’s loads of really useful advice in there.

So that’s what I’ve learned about affiliate marketing. If you have any tips or advice to add, please do leave me a comment.

(Not surprisingly, this post contains affiliate links!)

Pay less for personal development at The Lemon Club

A few months ago now I reviewed The Lemon Club. (You can read my review here: Review: The Lemon Club)

The Lemon Club an online personal development programme, that you can study at your own pace. Members get a new modules every month on a different topic, such as sales, presenting, networking and first impressions.  The course is delivered using videos, downloadable documents (PDFs), quizzes, MP3 audios (e.g. guided relaxations) and there is 1-to-1  feedback from an expert in one of the modules too. There’s also a resource library and member discounts on other personal development courses, coaching and assessments.

Sally Hindmarch, co-founder and co-owner has just told me about the latest Lemon development – there are now two membership levels:

  • Lemon Club Lite for £20 per month
  • The Lemon Club Professional for £37 per month

Both levels include the same videos, PDFs, audio files etc, but the professional level now also includes on-going email and telephone support as well as Q & A sessions with the club’s content partners.

So if you’re ready to do some personal development, take a look at The Lemon Club’s website.

Contains affiliate links

I started a business when pregnant: Anna Ridgway of WaterBaby

Here at Business Plus Baby I have a regular feature called ‘I started a business with a baby’. A few weeks ago I heard about Anna Ridgway who was inspired to start her business before her baby arrived! Anna will be just about at her due date as I publish this post, so good luck Anna and husband Ben, and we all hope you have a wonderful time with your new baby. Here’s the story of their business…

When Anna and her husband Benjamin decided that they wanted to start a family they knew that a regular supply of folic acid was really important for mums-to-be. Despite good intentions during the early stages of pregnancy, Anna found it difficult to take the tablets as recommended because of the  discomfort of swallowing the folic acid tablets, eating before taking every tablet and fitting the tablet into her daily routine. Continue reading “I started a business when pregnant: Anna Ridgway of WaterBaby”

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