I had a very interesting conversation with a business mum last week. She was telling me about a recent marketing campaign that hadn’t gone as well as she had expected.
She had been using a combination of Facebook ads and local leafleting to encourage people to come to an event she was running.
I asked if she had used Facebook ads before.
She hadn’t.
I said that I had details of a free webinar on successful Facebook advertising and her response amazed me:
“Oh I don’t have time for training courses – I’ve got a business to run”
Now, I get it, I really do.
We are all busy, we all have families to feed, homes to look after and businesses to run.
But if we want to make those businesses successful, we need to have the right skills.
How could this lady expect to run a successful Facebook ads campaign if she had no knowledge, no experience and no training? Continue reading “Think you don’t have time for training? Think again…”




