I had a very interesting conversation with a business mum last week. She was telling me about a recent marketing campaign that hadn’t gone as well as she had expected.
She had been using a combination of Facebook ads and local leafleting to encourage people to come to an event she was running.
I asked if she had used Facebook ads before.
I said that I had details of a free webinar on successful Facebook advertising and her response amazed me:
“Oh I don’t have time for training courses – I’ve got a business to run”
Now, I get it, I really do.
We are all busy, we all have families to feed, homes to look after and businesses to run.
But if we want to make those businesses successful, we need to have the right skills.
How could this lady expect to run a successful Facebook ads campaign if she had no knowledge, no experience and no training?
Let me ask you, when you give a child their first bike do you expect them to get on it and start pedaling straight away?
No, of course you don’t.
First of all they have to get used to the feeling of balancing on a bike, get their co-ordination right to be able to pedal and practice their steering so that they head in the right direction.
It takes many, many hours of gentle coaxing, encouraging comments and often a little trickery to get your little one riding a bike on their own.
So, why, oh why oh why do some people expect to become business women extraordinaire without investing in some training and personal development.
Developing your business skills is an investment. It’s an investment that your business desperately needs. And I would even argue that without making this investment your business is not going to be the shining star that it deserves to be.
You can’t expect your child to start riding their bike by themselves on Christmas morning without any help from you.
And equally, the business mum that I was talking to can’t possibly know how to run a successful Facebook ad campaign when she has no experience and no training.
When you are growing a business from scratch, you’ve got two choices.
You can either invest your time or your money.
Lots of mums in business are on a limited budget and they prefer to invest their time scouring the internet, signing up for free webinars and free training courses so that they can develop the skills that they need.
And this is a very sensible way to build your business skills but you need to accept that it’s going to take you a long time.
First of all you’ve got to locate the right information……then you’ve got to work out if it credible and relevant to your business……then you’ve got to work your way through a one hour webinar to get the 10 minute section that’s relevant for you….. then the baby wakes up from his nap, that’s the end of your work time and another day has passed when you haven’t moved your business forward a single inch.
Does that scenario sound familiar?
The alternative is that you can invest your money to get the business skills that you need.
I appreciate that Mums in business are ridiculously busy. You don’t have the time to spend trawling through hours of training materials.
You need a shortcut to help you make your business successful.
My ‘From Passion to Profit’ Programme’ over at the Mum’s Business Academy could be just what you are looking for.
I KNOW that you are passionate about your business but are you making the money that you NEED and making the profit that you DESERVE for all of the hard work that you are putting in?
I have put together the From Passion to Profits Programme to help you get the focus and clarity that you need in your business and also the marketing skills that will take your business to the next level.
The training is delivered in plain English. There’s no techie speak, no complicated jargon.
All the programmes in the Mum’s Business Academy can be accessed 24 hours a day/7 days a week so that you can complete the training at the time that suits you. You can fit it in around naptimes or even if you are up feeding your little one in the middle of the night.
You also get access to the Mum’s Business Academy private Facebook group where a community of likeminded ladies are ready and waiting to support you with the growth of your business.
If you are ready to invest in yourself and invest in your business and in turn reap the profits and success that you and your family deserve, take a look at the Mum’s Business Academy today.
I am currently running a very special promotion on my “From Passion to Profits Programme”. If you sign up by 23rd September then you will also get access to three group mentoring sessions with me. This is an excellent opportunity to get 1:1 support with the issues that you are facing in your business from somebody who has been in exactly the same position as you.
About the Author
Nicola Semple is a mum of 2, a serial entrepreneur and founder of the Mums Business Academy. An ex-Management Consultant, after the birth of her first child five years ago Nicola decided not to return to the corporate world but instead use her skills to support parents who had decided to take an alternative career path. She is absolutely passionate about supporting mums who want to build a successful, profitable business around their family.