An Easy Formula for Creating a Successful Business Blog

laptop-943559_640Most people live with the perception that creating a blog is something that does not need a defined plan, the case is the opposite. There has to be a well-formulated plan if you want to create a business blog that will command decent traffic and beat competition easily.

With a clear roadmap in blogging, you can be assured of making progress within a very short time. All great bloggers in the world took the time to establish a clear and executable plan and that is why they have made their way to the top.

Are you wondering how you can make a business blog and achieve success superfast? Here are simple yet important steps that you need to follow from the beginning.

Decide on Your Blog’s Main Message

What do you want to blog about? What kind of message do you want to convey to your followers? Is the niche that you have chosen profitable?

These are some of the questions that you should be asking yourself before choosing your blog’s main message.

When setting up a blog, you must be ready to take your position amidst the cut-throat competition. It is not a question of taking chances, but making progress and profit within a very short time. Your niche and persona should be well wired to the market that you have invested in, if you wish to see your efforts bear fruits within a very short time.

Choose Your Blogging Platform

As you ponder on how to start a blog, you should also ask yourself which the best blogging platform is. This is a very important decision since the platform you choose will determine if you will attract success or not. In this case, it is recommended that you opt for a versatile, convenient, and easy-to-use platform. In other words, the features of the platform that you have chosen should be very friendly to the user.

WordPress is by far the most popular blogging platform. It has excellent performance. If you really want to earn well from your blog, use the self-hosted WordPress. Do not go for free platforms. With a self-hosted blog, it becomes easy to customize and add more features. You can tune your blog to match your business theme once you self-host.

Choose a Splendid Theme

This is something that some bloggers tend to take for granted. For your information, your WordPress theme determines how easy your customers will find it to navigate through the site. When choosing a theme, it is necessary to ask yourself a number of questions.

Is the theme responsive? The theme you have chosen should be compatible with different devices. In other words, it should look amazing on computers, smartphones, and any other Internet-enabled device.

Does the theme give room for customization? You should go for a theme that allows you to tune your blog to your specification. It should allow you to change colors, navigation menu, add buttons, change fonts and customize widgets. With such a theme, it becomes absolutely easy to blog.

Does the theme have great customer support end? The best theme should enable you to communicate with their support team to get help with technical, usage and account queries. As a beginner, you need this.

Choose a Contextual Domain Name and Register

One mistake that most bloggers make is failing to contextualize their domain name with what the blog has to offer. While some people fail to find importance in domains, the truth is that domains carry a very strong impact in determining the progress and success of your blog.

At this juncture, you must ensure that the domain you have chosen suggests the services and products that you offer. Above all, your domain must be easy to remember.

Once you have chosen a domain name, go ahead and register it. Opt for a payment plan that will not inconvenience your blogging endeavors. You can even opt for 10 years registration.

Develop Content

Now this is yet another very important aspect for those asking questions on how to make a blog. Content is always the king. In this regard, you must be ready to spend much of your time in creating content that will command traffic to your site.

Quality is very important at this juncture. Prioritize on the right keywords. Do not forget to optimize your content for SEO purposes. Above all, your content should drive the main message home. It should solve people’s problems; therefore, it should contain actionable tips that actually work.

Conclusion

With the above easy steps, you will be ready to make a blog that will be successful now and in the long run. Remember that the message of your blog is very important and must therefore be prioritized at all times.

Is It Possible to Have an Amazing Blogging Career?

Blogging used to be something that was considered kinda-cool but kinda-nerdy back in the early 2000s. And, yes, to an extent it is still viewed that way. But now it’s a kinda-cool but kinda-nerdy thing that can actually earn you money!

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Of course, this has been a reality for a few years, now. But the problem with the blogging dream is that it’s often advertised as a get-rich-quick scheme. Let me make this point nice and early: it’s not a get-rich-quick scheme. However, it is entirely possible to make a living from a blog.

Here are some of the key things you need to keep in mind if you’re thinking about this pursuing blogging as a potential career.

It’s not a get-rich-quick scheme

Yes, I know I already pointed that out. But seriously, you need to understand that it takes a lot of hard work to get your blog to the point where it can make serious profit. You’ll need to balance blogging with a different job for quite a while, I imagine. If you’re not ready to persevere, you might want to try something else.

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Make sure your blog is awesome

This seems like an obvious point to make. But so many people assume that just having a blog that starts getting good amounts of traffic is a sure sign that they’re going to make big bucks. But if your blog is just full of fluff, then people are going to stop visiting eventually. It’s vital that you keep adding high-quality content to your blog as often as you can. Look at your favourite blogs for inspiration!

What profit techniques are available?

A lot of people don’t understand quite how people make a profit from their blog. The answer is to be found in advertising. This is where some people tend to get put off. Not many, but some. A lot of writers aren’t too comfortable with their blogs being used to promote products. But the truth is that no-one is going to judge you for it. This is how you’re going to make a living out of this, after all. And don’t worry: the advertising methods are rarely intrusive. The focus will still be on your writing.

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Understanding the self-employed life

Are you making some money from your blog yet? If the answer is yes, then congratulations! Because you’re now making money from this venture, you can officially call yourself “self-employed”! Even if it’s not a huge amount of money, or if you’re still working a full-time job, you officially have another source of income. That means that you need to look after your finances accordingly The tax game changes a little when you’ve got this new source of income! Paramount Tax & Accounting CPAs may be able to help keep things straightened out.

How to use guest blogging to build your mailing list

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Have you ever thought of guest blogging as a way to get more mailing list subscribers? Guest blogging can help you do this in two ways:

  • It helps people to get to trust you. And they won’t give you their name and email address until they do trust you.  As a guest blogger on the blog of someone they already know, like and trust, you have the opportunity to have a little bit of that trust rub off on you. This vote of confidence goes a long way in gaining the trust of potential new subscribers to your email list.
  • It extends your reach. By guest blogging on a popular blog you can go way beyond those you normally reach.

If you want to have success with guest blogging you need to understand the audience of the blog you’re visiting. Your posts should connect with the audience and offer them value. Do this by studying the blog – what have readers responded to in the past? What topics are typically covered? How long are the posts? Do they include multiple images? Video? Infographics? Is the blog factual and maybe full of tutorials? Or is it based more around opinions? You want to look like you belong, while still offering something uniquely yours.

When trying to find blogs to guest appear at, start with who you know and who knows you. Then start looking for leaders in your field and approach them. It’s no longer as easy to as it was to get guest blogging spots, but all bloggers need content. It takes a lot of time and energy to create good content so if you can convince them you can offer them content that will be of value to their readers then they may well appreciate your offer. After all, it’s one day they don’t have to think of what to write!

Once you’ve secured a blog to post on and you understand what the readers want, it’s time to sit down and write. Here are some tips:

  • Choose a goal for each blog post. In this course, we’re working on building your subscriber base, so your goal will be to send the readers to sign up to your email list. Think about your ‘irresistible offer’ and work your way backwards from there.
  • Write useful information, but don’t give it all away. Remember that your goal is to bring them back to your own website to sign up for your list. Craft your post so that the reader is impressed with the information, but left wanting to learn more. Then create your offer to send them exactly where they want to go.
  • Respect and thank the blogger. Do everything you can to make your visit is a pleasant one for the host and the readers. That means thanking them publicly for accepting your post, promoting your post via social media, and anything else you can think of to be a good guest. That way you’ll be welcomed back again.

Guest-blogging is one of the best ways to reach a targeted market. Try it out and you’ll see that building an email list doesn’t have to be complicated or confusing – you simply need to take action. So make a list of five sites you could approach to guest-blog. Then go and do it!

WordPress.com vs WordPress.org: Which is best for your blog?

blog-49006_640WordPress comes in two different varieties: WordPress.com and WordPress.org. But what’s the difference and which is best for your blog?

Let’s start by comparing the two. WordPress.com is a hosted service, which means that you create a blog on WordPress’s servers. It’s fast and easy to set up a new blog and WordPress.com offers attractive templates plus much more including backups, stats and security. You can even get a custom domain, which means you can change the URL of your WordPress blog from, say ‘blogname.wordpress.com’ to ‘blogname.com’. This gives you a more memorable URL to share as you promote your blog as well as helping you to brand your site. WordPress.com is free unless you buy any of the optional additional services they offer.

The alternative is WordPress.org. With WordPress.org you’ll need to buy your own web hosting and install the WordPress software on your web host’s server. This is more difficult than setting up WordPress.com, but there are plenty of online WordPress tutorials to help you or you can pay a web designer or freelancer to do it for you if you prefer. WordPress.org itself is free of charge as it’s open source software, although you may choose to buy some premium (ie paid) plugins.

So why would you choose the extra work of WordPress.org when you can set up a blog in seconds with WordPress.com? Well, with WordPress.org it’s your site so you can make your own rules. With WordPress.com you need to stick to WordPress.com’s terms of service. If you break these then you could lose your blog.

If you’re blogging to promote your business then having a WordPress.com blog could give the wrong impression, too. If your clients know that it’s cheap and quick to set up a self-hosted blog then it could look unprofessional to use a hosted blog such as WordPress.com, especially if you haven’t set up a custom domain. If you already have a business website then it’s usually easy to add a blog to it, so it’s worth discussing this with your web designer before you create a blog at WordPress.com.

On the other hand, if you’re just starting out in the wonderful world of blogging, then a WordPress.com blog could be a great choice. You can export your blog’s content from a hosted WordPress site to a self-hosted WordPress site later on if you need to, so this doesn’t need to be a one-off decision.

There are many other advantages to having a self-hosted blog, too. There’s a huge choice of themes and plugins which means you can choose almost any feature you want for your site from design features such as fonts, colors and layouts to functional features such as shopping carts and email sign-up boxes. So there’s plenty of room for your blog to grow, for example if you’d like to sell advertising or information products in future.

New bloggers often get confused about the difference between the two types of WordPress, so I hope that’s helped clear up any confusion!

Take your blog to the next level with these top ideas

Is your blog starting to stagnate? It’s something that many bloggers have to face up to. You either let it stagnate, or you take a step in a new direction in order to improve the blog.

Get More Social

One great way to create more interest in your blog and its content is to make it more social. If you don’t already have a dedicated account on Twitter (and maybe one on Facebook too) for your blog, then make one. This will help to spread your content across social media, catching the eye of more people. If you create the kind of content that is very shareable, then making sure that you post links to this content on social media is even more important. If you get it right, you might even be able to create a small community around the content you publish. Encourage discussions and conversations if you want to do this.

Keep Updating Your Posts

If you are struggling to keep people interested in your website, better linking could be the answer to all your troubles. Your posts need to have the right kind links in them. Of course, linking to reputable external sites is very important for SEO reasons. Search engine algorithms love the kind of content that links to and receive links from top websites. But internal linking is even more important if you want people to stick around on your blog for a little longer. You should even go back over your old posts and add new links to your more recent posts in them. This encourages people to read more of your content.

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The images you use on your website matter a lot more than you might currently realise. People like to see great images that liven up a website when they visit it. They don’t want to see a dull and boring page that is full of nothing but words. We all prefer text to be broken up by images and other kinds of visually engaging content. If we don’t see something that stimulates our minds, then we instantly start to switch off, and that’s when people leave your website. It’s easy enough to find free stock photos on the internet, so make the most of them. They will instantly lend more visual appeal to your blog.

Add Keywords to Your Titles

You might think that it’s best to be unique and creative when it comes to writing titles for your blog posts. And it is. But it is also important to remember the basics. One of the most important of those basic rules is making sure that your titles are filled with the kinds of keywords that people search for. Think about what you would type into Google if you were looking for the kind of blog post that you are writing. And then transfer the keywords from what you entered and put them in your titles. This will make all your posts and content much easier to find for people who know nothing about your blog.