How to find your perfect customer

Today’s post comes from Claire Hughes of Handmade Horizons.

You can grab Claire’s latest FREE ebook for Mums Who Make by clicking here.

Hands up who is excited about 2013? I know I am! Chances are you started January with head full of exciting plans for your business, which you couldn’t wait to get started on.

But if there’s one thing I’d urge you to do before you get stuck into the day-to-day, it’s to have a fresh look at who your target customer is.

If you’ve just started a business or have been trading for a while, you may think you already have a pretty good idea who your target customer is. Perhaps you’d describe them like this:

– “Women who live in the UK and like buying jewellery”
– “Busy mums with kids who live at home”
– “Small businesses who need help with their accounts”

If so – sorry to break it to you, but you’ve got some work to do! Why? These are just too broad. Continue reading “How to find your perfect customer”