Today’s article comes from Laura Rigney, author of Pitching Products for Small Business. Laura’s book helps you along the path from developing your product to branding and pitching your idea to buyers at high street and online retailers.
1 – Ensure you have a strong brand.
When you are trying to bring your product to market, you will be seen immediately beside your biggest competition so you need to stand out as much as possible. Think like a consumer; what sort of packaging appeals to you? What kind of branding do you like? Take a look at the branding of other similar products and see what they all have in common and use this knowledge to your advantage. Most importantly, make sure that it is clear to potential purchasers what your product is and what it does! Continue reading “Ten tips for market placement”