I Started A Business With a Baby: Aimee Rogers of Revitalize Fitness

There aren’t all that many mums featured on Business Plus Baby who started their business when their child was still a baby. Most mums find their baby is a toddler before they get to launch their businesses (for very good reasons!) . Today we hear from Aimee Rogers of Revitalize Fitness who (unlike me!) was organised enough to plan her business while she was pregnant. We wish you loads of success in your new business and as a new mum, Aimee.

Tell us a little about your business

My business is personal training and physical activity provider/consultant.

What was your job before starting your business?

Physical Activity Referral Coordinator for Sheffield City Council (managing an exercise referral scheme to help people who have medical conditions to get more active in an attempt to improve their condition).

How did you go from your old career to your new business?

I am currently on maternity leave and will be made redundant from the council in March as a result of cost cutting.

What were your reasons for starting a business?

I have always wanted to be my own boss and start my own business, being made redundant/finances helped with my decision but also I’m able to manage my own hours to fit in around baby to reduce the cost of childcare in the future.

Did you use any childcare?

My baby is only 8 weeks old but i used the last half of my pregnancy to set up and “develop” the business, getting ideas down, registering etc.  Now I work when baby sleeps or when he is having daddy time!

How did you get your business idea?

I have always worked in the fitness industry since leaving university and feel that my business is more of a hobby.  I have spent a lot of time and money getting trained and qualified to the high level I am currently at and I didn’t want that to go to waste once i was made redundant. I also wanted to maintain something for me once the baby was here so i didn’t just end up being “mum” (as much as i love it!!!).

What were your challenges and how did you overcome them?

As yet I have haven’t really encountered many challenges.  I imagine meetings/networking during the day will be problematic.  I have two close friends who are also helping me out with delivering sessions and training clients which has been a great help.  Once baby gets older I hope to have more input on the practical side but this will only help to expand the business and develop it further.

What training, information or advice did you need to get started?

I did a lot of research during my pregnancy (chilling out with a coffee and laptop!) and found websites such as business link yorkshire and the government websites a great help.

If you could give one  piece of advice to a mum of a baby or toddler starting a business, what would it be?

Don’t feel guilty or let anyone make you feel guilty for starting a business and spending time developing it.  I have developed my business to allow me to work from home and spend more time with my baby, however I still get the feeling that some people think less of me for developing my business while my baby is so young.

Business Ideas For Mums: Antenatal Teacher or Therapist

antenatalTell me more…

An antenatal teacher helps pregnant women prepare for birth using techniques like hypnotherapy, visualisation, relaxation, exercise or yoga. A therapist might use therapies such as reflexolgy, reiki and massage to do the same.

These techniques may also be used to help women recover after the birth, to adjust to motherhood or get back into shape after having a baby.

photo: gabi_menashe

What are the benefits?

  • If you are passionate about pregnancy and birth this is a perfect opportunity to work with women at a fascinating time in their lives.
  • As mothers and mothers-to-be, your clients will usually be happy for you to work around your family.
  • Working hours are flexible and will often be in the evening or at weekends to fit in with your clients work and family commitments.

Things to consider…

Your clients will only need your services for a period of a few months, so you'll need to think of ways of catching them early on in their pregnancies. Unless you have lots of clients who go on to have big families, you won't get much repeat custom either! But you could encourage clients to recommend you to their pregnant friends, perhaps by giving them discount vouchers.

It's a good idea to make sure your website appears near the top of the search results in search engines  e.g. if you're a maternity reflexologist in Coventry, aim to be top of the list when someone types 'maternity reflexology Coventry' into Google. Potential clients will then find you if they have decided they want your service but haven't yet found a local teacher/therapist.

You can improve your cash-flow by selling courses, rather than individual sessions. It means that you know you have covered your costs (such as room hire) at the start of a course rather than having to worry about it before every session.

You could offer several different therapies or courses. This might mean being a therapist with a pregnancy specialism (a reflexologist who also does maternity reflexology) or a pregnancy/birth specialist who offers several courses or therapies (e.g. hypnotherapy and reiki).

Further information


activebirthcentre.com – teacher training for the Active Birth method

www.hypnobirthing.co.uk – teacher training for Hypnobirthing

maternity-reflexology.com – training for reflexologists who want to specialise in maternity reflexology

birthlight.com – training to teach yoga in pregnancy

Examples of mums who are antenatal and postnatal teachers or therapists:

Soles  to Soul reflexology and maternity reflexology

Karma Birth birth workshops, pregnancy and postnatal yoga, pregnancy massage and reiki

No More Excuses pregnancy and postnatal fitness


Not convinced that being a Antenatal Teacher or Therapist is for you? Take a look at other business ideas for mums.


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