mailing list – Business Plus Baby

It’s not easy to get people to sign up to your mailing list these days unless you give them a freebie as an incentive. This article looks at ways you could create your own freebie e-book, plus audio and video.

And it’s not as difficult as you may think.

By the way, if you’re not sure why why you need a mailing list, I have the perfect post for you here: Why you must have a mailing list.

I have a free e-book and it does bring in subscribers to my mailing list (have a look here). But e-books have been floating around the internet for a long time now, so it’s well worth considering something different, like video or audio, to pull in your audience.

Creating freebie e-books

A word of warning, though. Any freebie is better than no freebie at all, so if you find yourself procrastinating because creating your freebie is just too daunting, just get stuck in and get an e-book done. Continue reading “Freebies you can use to get people to sign up to your mailing list”

(This is the third article in my Online business basics series. You can find links to the other posts in the series on this page: Online business basics)

A mailing list is an essential tool in business, yet many new online business owners don’t have one. So why is a mailing list so important and how can you start your own?

Why a mailing list is so important

A mailing list is crucial because most people aren’t willing to get out their credit card the first time they hear about you. Instead, they prefer to get to know you and your content bit by bit over time. As they get to know you, realise you’re good at what you do and that you can help them, they’ll be willing to dig out their credit cards and make a purchase.

A mailing list allows you to stay in touch with people after they’ve left your website, to show them you’re an expert and to keep them updated with what you have to offer.

Setting up your mailing list Continue reading “Online business basics: Why you MUST have a mailing list”