What Makes a Really Good Business Blog Post?

This week I’ve hosted the first Business Mum’s Blog Carnival. It’s been fantastic to make contact with so many enterprising mums and read their blogs. Along the way I’ve been asking myself “What makes a really good business blog post?” so that I can improve my own writing. Here’s what I’ve found:

It’s got to ‘add value’ in some way

It needs to be interesting, useful, funny, express an opinion or whatever. As long as your readers have a reason to come to your blog. It’s got to be for them and not all about you. It might not be possible to do this in every post, but if people have got a reason to go to your blog, you can tell them about your new product once they are there.

A blog that is just a sales pitch might keep the search engines happy with a stream of regular fresh content, but it won’t keep customers on your site or encourage them to come back.

It needs to have an objective

If you’ve got a personal blog, you can write about anything that takes your fancy. It doesn’t matter if your only reader is your mum!

When writing for a business blog, you’re writing with a purpose. Top of the list is to bring visitors to your blog, but what are your other objectives? Do you want to build a relationship with your customers? Demonstrate your expertise? Tell them about new products? Get them to join your mailing list?

It’s got to be easy to read

To quote Matthew Stibbe in ’30 Days To Better Business Writing’  (downloadable from badlanguage.net) “You have no right to your readers’ time. They are already as busy as you are”. Keep it simple, direct and relevant. Avoid grammar, punctuation and spelling errors.

Writing for the web is different from writing for print. People scan rather than read every word, so keep paragraphs and sentences short. Use subheadings and bullet points to break up large chunks of text.

It doesn’t have to be a long post

The post should only be as long as it needs to be to get your points across. We all have short attention spans when reading web pages, clicking off to the next page after just seconds. if you write a long post, what are the chances of readers actually reading right to the bottom anyway?

So there you go – all I need to do now is to follow my own advice! My challenge is keeping my sentences short. (I’ve been trying hard in this post, can you tell?) If you have any more tips, please do drop me a comment.



Can you really make money from an internet business?

If you've looked into starting your own internet business you'll have seen websites claiming you can make "$$$" by doing very little work. There's a lot of hype out there and it's bound to make you feel cynical if you read enough. I'm certainly not making $$$ from this website (yet!), but I believe that internet businesses aren't that much different from any other business. You'll need a product or service that customers are prepared to pay for, a marketing strategy to tell people about it, some cash to invest to get you going, consistent planning and hard work. This week I've found a couple of thought-provoking posts if you're interested in running an internet business, but have doubts that it can really earn you money.   First up is  5 big internet business lies from hiremyparents.com and it's well worth a look. If you're feeling that it's impossible to get your information website noticed in the ocean of information out there, check out Diana Schiedman's Stand Up 8 Times blog post: The Internet and Online Marketing: Musings.

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