When I looked into selling advertising space here on Business Plus Baby the first place I went was Google. Unfortunately, most of the information I found was way too advanced and technical for someone like me who was just starting out with web advertising.
In the end I decide not to go down the advertising route at that time (more on that in another post!), but I wrote up what I did find in this post: how to make more money from your website: advertising and sponsorship because I thought it would be useful for someone else.
One thing I didn’t cover in that post was what a prospective advertiser would want to see if they were thinking of buying an ad on your site. These stats are usually part of your media pack. And so that you get more than just my opinion here 🙂 I’ve asked some Business Plus Baby guest posters what they’d like to see if they were thinking of advertising on your website. Continue reading “Sell advertising space on your website: Which stats do you need in your media pack?”