Colour theory is an often-overlooked aspect of branding; too many people think of branding as nothing more than a logo and it’s styling, but this couldn’t be further from the truth.
Typography, styling, spacing and colour all have the potential to create a massive impact when it comes to the perception of your brand, with colour psychology taking the front-seat when it comes to importance.
To put it simply, certain colours typically provoke certain emotions, so the colour of your brand will have an effect on how your customers feel when they interact with your company.
What’s more, colour can also be used to achieve recognition. In fact, in some industries, certain companies literally “own” certain colours (think red and Coca Cola, for example).
Below, we’re going to delve deeper into colour and branding, and explore how it affects your brain, the impact it has on different people, and how you can use it to your advantage when branding a company.
Think of it as a crash-course in colour and branding.
The Colour Emotion Guide
There have been a lot of attempts over the years to simplify the subject of colour psychology into handy infographics, guides and resources; the most well known of which is perhaps the one featured above (created by The Logo Company). Continue reading “Colour and Branding: How Colour Affects Your Brain (and that of your customers)”