Leaving comments on blogs is not just for people who blog for fun. There can be real benefits to blogging for your business, too.
Let me tell you more in this video:
If you’d like to know more about how blogging can help you promote your business, join me in my Blogging for Business Crash Course webinar this Thursday. Click here for more info.
See you there!
You might think that the number one question people ask me is “so how can I start a business and spend time with my baby?”
Actually, I’m mostly asked questions about internet marketing, blogging and creating information products! So here are some quick tips that will answer your most pressing questions.
I’ll be talking more about all of these in my new Thursday Night Webinar series – click here and I’ll tell you all about it.
First, you need to know what your potential customers are typing in to Google. There’s no point in being number 1 in Google for a keyword that your customers would never use! Continue reading “Your top questions answered”
Just starting a business blog? Or maybe just thinking of starting one? I have a book for you!
My new book, Business Blogging for Beginners, is in the Kindle store now for just £2.29
(If you don’t have a Kindle, you can download the Kindle reader for free here: Kindle for PC or Kindle for Mac.)
You can read what’s in it here: Business Blogging for Beginners.
When I started out blogging over two years ago now, I learned how to blog by reading other blogs. It was a good place to start, but I wasted a lot of time too. That was because:
As well as wasting time on activities that weren’t very effective, I failed to do things that I should have been doing. Things like:
Are you falling into the same traps as I did? 🙂
So if you want a straightforward introduction to promoting your business using a blog at a price anyone can afford, grab yourself a copy of Business Blogging for Beginners.
It even comes with a free e-book – Social Media in 15 Minutes a Day!
(This is the fourth article in my Online business basics series. You can find links to the other posts in the series on this page: Online business basics)
A blog is now crucial for most online businesses. A steady stream of fresh content keeps your human visitors coming back for more and keeps your website high up in the search engine rankings. That’s if you do it right!
Being a great blogger is a skill that has to be learned (and it definitely improves with practice, too!) If you want to attract more people to your blog, have more people return regularly and to make more money from your blog, here are five tips to help you: Continue reading “Online business basics: How to be a better blogger”
The big difference between writing for business and writing for fun is that business writing needs to have a clear purpose. That’s why you need more than just a topic for each post, you need a point, too. Each post on your blog should have just the one point.
Whether it’s to encourage readers to sign up for your email list, urge them to leave a comment or encourage visitors to buy something, each post should have a specific point and a call to action.
Here are some ideas for points:
The aim is to write a post that’s so useful or engaging that your readers want more. (Blogging gurus call these ‘pillar posts’). At the bottom of these posts, include a sign-up box for your email list so you can capture the reader the second they finish your post.
Whether it’s your own products or someone else’s, blog posts can make people more receptive to buying. Product reviews, case studies, and new product announcements can help you sell a product or service. Make the post a conversation rather than a sales pitch, though.
Sometimes, you may want to get feedback or create a feeling of community. To get your readers to respond, you could ask questions, invite discussion or even suggest that readers respond in the comments section or on their own blogs.
If you want your posts to go viral, you need to create valuable content that others will want to save and pass on to friends, or even tweet to their followers on Twitter. These types of posts make up the backbone of your blog. While they may not directly bring in sales, they encourage readers to return again and again and to recommend your site to their colleagues and friends.
You may have another reason that isn’t mentioned above and that’s perfectly OK. The key is to have a reason, and to know that reason before you even start writing.
If you’d like to know more about business blogging, I recommend WordPress for Business Bloggers
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