The Art of the Cold Email

Whether you’re just starting your business or are looking to scale, you’re probably focusing a lot of your time on getting new customers and prospects. You’re trying all of the new marketing tips and tricks and creating awesome sales funnels, but they aren’t necessarily working as well as you thought.

What more can you do?

Introducing the cold email. Well, you’ve definitely heard of (and dreaded) cold emails before, but it’s only because you were crafting the perfect one.

Reaching out to strangers and cold prospects can be intimidating, especially because a large percentage of them reject your offer or simply don’t answer. Don’t let this deter you from using this method, though. You never know what can come from sending a cold email to the right person.

Below are tips on how to create the perfect cold email to send your business propositions to.

Get Specific

Now, you can’t simply find a list of emails and send your cold email without thoroughly vetting the contacts. It’s important to be specific and show the recipient that you’ve looked into their business or problems.

Firstly, you should always address the prospect by name. Personalizing the email will get you so much further than if you send a generic one.

Use other specific information like their website or their business’s name. For example, if you’re selling insurance, you can use insurance xdate to remind your prospect when their current homeowners’ insurance policy expires. Little details like this can go a long way in a cold email.

Keep It Short

Nobody wants to open a cold email and have to read a novel. Chances are, the person will spend about five seconds skimming the email. If nothing catches their eye in those five seconds, they delete it.

So, keep the email short and to the point. Make it easy to read with short sentences and paragraphs.

Touch on Their Pain

In just a sentence or two, show your recipient that you understand the struggle or pain they’re feeling with their business or lifestyle. This is how you truly connect with them and gain their trust. When done well, they will continue reading to see which solution you are offering them.

Give Them a Transformation

While you may be selling a service or product with great features, it’s the benefits that you really want to sell in your cold email. Show your recipient the transformation they will make when they become your customer.

For example, if selling an insurance policy, don’t go into detail about the coverage and features of the policy. Instead, describe how much money they’ll save and the comfort they’ll feel knowing they’re protected.

Close with a Strong CTA

The point of a cold email is to get the recipient to take action. However, if you don’t put a strong CTA at the end, they won’t know what action to take if they’re interested. Encourage them to schedule a meeting or a demo with you. Make your CTA clear concise, and have it stand out from the rest of the email.

When you follow these five steps, you’ll see a much higher conversion rate when you send cold emails.

Photo by Vlada Karpovich from Pexels

How to Get the Most Out of Online Courses

Whether you’re going back to school or want to brush up on new skills, online courses are a great and convenient way to do it. You can sit at home in your pajamas while learning essential new skills to run your business. From learning new email marketing techniques to copywriting to coding, there are thousands of online courses, both free and for sale, that you can take.

However, sometimes participants in an online course don’t feel like they’re getting as much out of it as if they were sitting in a classroom with other people. So, whether you’re taking training classes for your new job on or taking online courses of your own free will, here are some tips to get the most out of them.

Take Notes

To get the most out of an online course, you must be an active listener and learner. The best way to do this is by taking notes either on your computer (which is convenient if you have a double-screen monitor) or by hand.

What’s great about a recorded online course is that you can pause and rewind certain parts if you need more time to understand or want to make sure you wrote it down correctly in your notes.

Limit Distractions

When you’re sitting at home in front of the computer watching a video for your online course, there is plenty of opportunity for distraction. From your family members walking in and asking you a question to your phone lighting up with a notification from social media or a new text message, these distractions can hinder your learning.

Put your phone on silent mode and tell your housemates that you’re taking an online course. Close your door and put on headphones to get the full experience of learning online.

Schedule Your Learning Time

Since many online courses are a go-at-you-own-pace style, you must have good self-discipline to ensure you actually watch the course and learn from it. A good way to do this is to schedule in your daily routine a time to sit and watch a lesson or chapter.

It’s important that you see this time as non-negotiable. Just like a doctor’s appointment or a work meeting, it’s something you must do at that time. Having this mindset will help you be more disciplined and actually get through your online course.

Set an Objective

It can be easy to forget why you’re taking this online course, especially if there are other things you would rather be doing. Simply remember that this is for your own career advancement and individual learning. At the end of this course, you can transform your current business or lifestyle with the things you’ve learned and make more money or better brand yourself and more.

Write your goal or objective on a piece of paper and keep it next to your computer. If you’re getting bored or feeling unmotivated while watching your course, read your goal and remind yourself why you’re taking it.

Image by Gerd Altmann from Pixabay

How To Separate Work Time From Personal Time

If you have a regular 9-to-5 job, you may not struggle as much to separate work and personal time. When you clock out at the end of the day, you can usually turn your attention to your family, chores, and other aspects of your personal life. The same holds true on weekends or whenever you have days off.

However, if you run your own business from home, the line between work time and personal time can get blurred. Fortunately, there are a few strategies you can implement to be more productive while you work and more present with your friends and family when you “clock out.” So, in today’s post, we are going to look at a few different ways to separate your work time from your personal time!

Create Boundaries With Your Family Members

Do you ever find yourself constantly interrupted when working from home? Maybe your husband comes in to ask what model of bilge heater he should buy for your boat or your toddler comes in crying because they bumped their elbow. Either way, it can be really difficult to get things done when you have a million distractions throughout the day. For this reason, it is vital to set boundaries with your family. While you can’t tell a small child not to come to you with problems, you can have older members of your family help take care of the kids while you’re working. Additionally, you should make it clear to any older family members that you should not be bothered while you are working.

Set Specific Work Hours

It is much easier to create boundaries with your family members when you (and they) know when you work. Setting specific work hours and days can help keep everyone on the same page. Just as importantly, a set schedule can help you stay consistent and focused on your work from one day to the next. If you don’t have set work hours, your work may merge with “family time” or vice versa, making it hard to give proper attention to your business or your family.

Make Realistic To-Do Lists

Many entrepreneurs create really long to-do lists that cannot be feasibly done in one day. This causes them to feel like they need to work extra hours (or days) just to meet their goals. However, this is a quick way to experience burnout and end up being less productive. So, set realistic to-do lists that you can actually accomplish in the allotted time. This will ensure that you don’t have to take away from your personal time to tick off all of the items on your list. If you’re struggling with reasonable to-do lists, try to make to-do lists by day, week, month, quarter, and year. This will help you keep you on track on a daily basis while also focusing on your long-term goals!

Image by Vadim Tashbaev from Pixabay

The Limitations of Off-the-Shelf Components When It Comes to Medical Devices

With a shift in the patients’ lifestyle, health facilities have been forced to alter their operations to meet the changing lifestyle of the patients. Onset of the Covid-19 pandemic provided an opportunity for landmark technologies like digital hospitals to be adopted in health facilities. Other technologies like artificial intelligence, remote monitoring and treatment, electronic health records (HER), and 3D printing are recent innovations that are changing health facilities’ operations. However, such innovations’ main limitation is that they are off-shelf technologies, implying that they are developed for the mass market. Some of the limitations of off-shelf components in the medical field include:

Inability to adapt to your operations

According to a leading medical device component manufacturer, adopting an off-the-shelf component in your hospital will force you to adapt your operations to adapt to the machine’s capacity. Changing your operations to suit your machine’s components will reduce inefficiency in your hospital and lower your competitive edge.

Think of the system flow in diagnosing patients, for instance. The best practice is that the doctor instructs the laboratory to conduct some tests; then, the results are relayed to the doctor’s office in real-time. If the off-shelf component adopted in your hospital does not support this system, this implies that the patient will have to wait longer to get results. Further, patients will be forced to walk from the doctor to the laboratory to get the physical results making your operations long and inconveniencing patients.

Static features

According to Information Systems research, adopting an off-the-shelf component implies that you are at the developers’ mercy regarding when and how you will get the new features. At the onset of covid-19, when hospitals encouraged patients to stay at home and seek medical services virtually, many hospitals that lacked the technology to provide such services lost patients.

With static features of the off-the-shelf components, you cannot change your operation to meet new emerging customer needs. Hospitals are forced to rely on old, outdated technology in the wake of rapidly changing consumer needs. With custom medical components, you can add, edit, delete, adjust or amend the components at any time to suit your needs. The current customer is rapidly shifting and more informed than ever, thus to stay competitive in the medical field, you must identify and adapt to the rapidly changing customer needs.

Off-shelf components can be expensive.

According to Digital Guardian, adopting Off-the-shelf components seems cheap since they benefit from large scale economies. Still, as you adopt the technology, the cost increases with each additional user. For instance, if your monthly cost is $50 for five users, this might seem affordable initially. However, as you scale your operations and increase your team to 500 people, the cost increases substantially.

Price is not the only cost implication of adopting an off-the-shelf component. Staff training, lack of integration, and unreliable technical support are some hidden costs of such technology. If you purchase a machine, and your current team lacks the skills to use it, you will be forced to incur additional staff training costs. However, in custom medical devices, staff training is part of the initial cost, making it cheaper.

Thus, while off-the-shelf medical equipment seems affordable at first, the hidden costs like staff training, lack of integration, and a lack of continuous technical support can make this technology quite expensive.

Image by mohamed Hassan from Pixabay

Two simple ways to build your small business brand

Branding is important. Your brand is what helps people to remember that your company exists. When you get your branding right, yours is one of the firms a potential client will think of the next time, they need a product or service that you sell.

An awful lot of small business owners do not fully appreciate the importance of branding. Even those that do recognise its importance often believe that building a strong brand is an expense that they cannot afford. In reality, as you will see, you do not necessarily have to spend a lot of money or time on branding. Here are a couple of simple ways to get your brand out there.

Give out branded gifts

This first suggestion sounds a bit old-fashioned, which it is. But virtually every large firm still does it for the simple reason that it is a highly effective way of raising brand awareness. For more than a hundred years, firms have been giving their customers gifts that feature their logo and business names. You can do the same. But try to make those gifts useful items that people will use. For example,  branded UK face masks are not expensive to buy and there is a strong possibility that they will be worn. That is great because it gets your brand out there more. It also casts your company in a positive light. The fact that you are giving away face masks is a strong indication that you care about your community.

Advertise in different places

Advertising is important for any business. The more you do it, the stronger your brand will be. You should focus your advertising on those mediums that you know your potential clients will see. For example, if your service is aimed at busy mums, you could advertise in the cafes that you know they frequent. The owner may let you leave some discount leaflets on the counter. Or, perhaps, for a fee, add your advert to their menu.

This is great, but it is also always worth advertising in other places too, especially if you can place your ad for free. Placing an ad in the classifieds is a good example.

Most free papers do not charge for small ads, nor do many online classified ads platforms or social media groups. Whilst the busy mums who are your potential clients may not see those particular ads, there is a good chance that their parents will. It is another way for your target audience to learn about you.

Use this list of 40 free ways to get free advertising to identify the best opportunities for your business. Then read this short article to learn how to write an effective classified advert.

If you do decide to put either of these ideas into action just remember to be consistent and professional. Stick to the same logo and colours. Make sure that you only give out good quality products and that your advertising copy reads well and looks professional.




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