If you’re planning a special event, it’s important to make sure your customers have a good experience. Not planning ahead, or scheduling your event when other events in the industry are going on can affect your turnout as well and the customer’s experience at the event. We’ve provided a few tips for making sure your customers have a good experience at your special event.
Make a list of details.
This includes everything from lighting to refreshments and public transportation. The most important thing you can do when organizing a special event is to make sure you cover all the details. For example, if your guests will be coming in from out of town for the event, how will they get to the event from the airport or bus terminal? You may want to consider partnering with a charter bus company in Houston, or a limousine service, to provide comfortable transportation to your guests who are coming in from out of town.
Have a plan for what to do if things go wrong.
Having a contingency plan in place will help things go smoother in the event things don’t go as planned.
Be careful that you don’t schedule your event when other industry events are happening.
If there are other industry events going on at the same time, you may end up with a small turnout at your event. Check the calendar to make sure you don’t schedule your event at the same time as another industry event, or close to a holiday.
Know how you’re going to pay for the event and estimate how much everything is going to cost.
Many events are paid for with sponsorships, ticket sales, or internet marketing, or a combination of all three. When you create your budget, estimate how much you can realistically raise with these sources. Before you book the place you want to hold the event or sign a contract, make sure you have sponsors first, and start selling tickets to get an idea of how much interest there is in your event.
Spread the word about the event by getting local bloggers involved.
One great way to spread the word about your event is to send information to local bloggers about it so they can write a blog post about the event and mention it on social media. Consider going even further and inviting them to the event so they can experience it and write a review about it later. If you held the same event last year and invited bloggers, let them know about it again so they can provide some publicity for you.
These are just a few things you can do to make sure your attendees have a good experience at your event. Make sure you have enough money raised, spread the word, make sure you schedule it at a time when people will want to attend, and make sure you cover details like how to get your out of town attendees to the event, and your event will go smoothly.