Trade shows are a great way to market your business and find a lot of new customers, as well as new business contacts, in one single day. If you do it right, it’s definitely worth attending these shows as often as you can. However, there are going to be so many businesses there with their own stalls so it’s important that you do something to make yourself stand out. The potential customers don’t have time to get around to everybody so if your stand is boring and doesn’t really catch their attention, you’re likely to get skipped out. If you’re attending a trade show soon, these are some of the best ways that you can make yourself stand out.
Connect With People Before The Event
If you can build up a bit of hype before the event, people will seek you out when they get there. The easiest way to do this is to push your business on social media. Send out reminders about the event in the weeks leading up to it and think of incentives that will get people to your stall. For example, you could get people to vote on the free stuff that they want you to hand out, or hold a contest and advertize it on social media. That way, people will have you in mind when they get there and they’ll come straight to you before they go anywhere else.
Ditch The Boring Banner
Most businesses are going to have a boring banner with their name and company logo above their stand. If you do the same, you’ll just blend into the crowd and you won’t catch anybody’s eye. That’s why you need to ditch the banner and go for something more exciting. You can buy inflatable planets online and have them custom printed with your company logo. Hanging a giant planet earth with your logo above the stand is likely to get some interest. You should also look into things like 3D cardboard display towers that you can put around the stall instead of plain and boring signs. The more interesting your stall looks, the more interest you’ll get.
Create The Longest Line
If you have a big long line of people waiting at your stall, people are going to be interested and they’ll come over to see what the fuss is all about. The best way to do this is to give away something good that nobody else is offering. If every other stall is handing out pens and mouse mats and you’re giving away a great t-shirt, for example, you’ll quickly build up a big line.
Design A Great Brochure
People pick up a lot of stuff at trade events but a lot of it will go right in the bin when they get home, so it’s important that you design a great brochure that really catches their eye. If you really put some thought into it and make the design good, people will look at it again when they get home, but if it’s just a boring standard brochure, they won’t think twice about chucking it away.
These are all great ways to make yourself stand out at trade shows and get more new customers at the end of it.
Photo credit: Kounosu [CC BY-SA 3.0], via Wikimedia Commons