If you are starting up a business, and have a baby too look after it makes sense to go for a mostly online option. However, that means you will need a kickass website. Something that the advice below can help you to create.
Reliable – Hosting
Before we get to all the complicated stuff, it’s crucial to get the basics right. Number one on the list is too choose the right host for your site. One that is commercial preferably, as then you will know that they can handle higher volumes of traffic, and if it does go down, they will make it a priority to get things up and going again.
After all, there is no point paying for advertising and marketing if when a potential customer clicks the link, they get nothing or a 404 screen!
Functional – UX and Ecommerce
Next, to create the best website for your business you need to ensure that it is functional. In fact, it needs to be functional from both your side in that it funnels customers and allows them to engage with your brand and make a purchase, and from the customer’s side as well. Something that is geared towards answering their questions, providing content and allowing them to make purchases in the way they would most prefer (ecommerce).
Of course, such a feat isn’t an easy one. Although if you find yourself stuck here and not knowing what your business’s website should be like, you can always get some inspiration from things like these best ecommerce sites and others like them. Something that can help you get started on the right path.
Just remember too, that your site needs to be structured correctly to fulfill the needs of the client and allow them to interact with it with ease (UX).
Attractive – UI
Apart from focusing on the ways that your customers can interact and make a purchase on your site you also need to consider how it looks as well. What this means is that the visual side of things or the user interface (UI) need to be spot on as well.
This entails dealing with aspects of the website design such as the images you use, as well as the finer details such the fonts and colors you pick too. It can even help to get some assistance with this part of your website from a graphic designer, as they will be well versed in choosing things like typography and creating layouts that will work best for you customers.
Lastly, if you want your site to be a hit with your customers, you must invest in getting it optimized for mobile. In fact, as over 50% of people that buy online do so on mobile devices, you could be alienating a vast and valuable market if you don’t!
Remember too that an effectively optimized site is one that retains it functionally when moving from desktop to mobile. Therefore, it essential that you pay particular attention to this during the process if you want the best website, ever that is!