I suspect most self employed mums have dipped a toe in multi level marketing at one time or another. That’s not surprising as they aim very convincing and highly targeted marketing campaigns at mums of young children who want to earn a flexible income.
Unfortunately, multi level marketing tends to be a poor investment for most mums, with many barely making back the money they spend on buying their starter packs. However, the tide is beginning to change.
Mum’s Enterprise Ltd. have announced the decision that they will not be accepting exhibitor bookings from any multi level marketing brands in a bid to protect attendees and preserve the transparent and honest ambitions of their brand.
Responsible business owners and mothers themselves, Lindsey Fish, Founder and CEO and her business partner Lucy Chaplin, know only too well, the pressures set upon parents to find a flexible work alternative funding life after children and as a result they have chosen to ban these companies from all aspects of our events and protect parents from being conned by them.
Lindsey Fish comments, “Mums Enterprise Roadshow is the UK’s only premium flexible work and business show and it’s vital to us that we provide an honest platform for parents across the UK to attend and discover new and genuine business opportunities which will help them obtain a healthy work life balance and #SHOOTFORTHEMOON.
“We will also ensure security staff are vigilant to any visitors promoting MLM schemes at the events and they too could very well be asked to leave if they seem to be actively promoting and trying to recruit attendees.”
Working closely with Hannah Martin, Founder of Talented Ladies Club, together they are highlighting the vulnerability of women who are seeking a way to earn a large income for little effort, affording them a perceived healthy work life balance.
Together they want to work to protect them from falling into the trap of multi-level marketing schemes because those who are recruited become trapped ‘in’ are compelled to keep selling the dream, as the only way to try to recoup their increasing losses is to continue selling and recruiting, so they cannot afford to speak the truth.
Hannah Martin, Founder of Talented Ladies Club comments, “Since we started investigating MLMs we’ve uncovered one shocking truth after another. We’ve been contacted by the Direct Selling Association (DSA), reps and even by MLM companies themselves. And not one has convinced us that it’s a legitimate, fair industry.
“Mothers are an obvious target for MLMs – we often have large networks of friends and are looking for opportunities to make money from home. But the glamour of their products, marketing and incentive rewards, and twee inspirational quotes, belies an ugly business model in which 99.6% of participants will lose money*.
“MLMs are also very good at appearing legitimate – with clever sponsorship, sweeping industry awards and surveys (easy to do when you have an army of reps incentivised to vote for you) and creating mysterious charities.
“The truth is that MLMs are pyramid schemes in all but name. Their products are simply there to ensure they are legitimate. The real money comes from recruiting large downlines, and everyone bar the top 0.4% of the pyramid loses.”
Mums Enterprise Roadshow Manchester will be a one-day event, taking place on Wednesday 20th June at Event City, in Trafford City Manchester. Mums enterprise Roadshow London will be its first ever two-day event in London in the larger venue; Olympia London which will take place from Friday 28th and Saturday 29th September 2018. The event includes individuals, initiatives and organisations who can help attendees retrain, find flexible jobs, start or grow a business and people can be safe knowing they will not see a single MLM opportunity.