Trends come and go, and we all know this. But some trends remain and continue on to become actual icons of industry. There are numerous trends in the packaging industry, and having a good idea of what these trends are can contribute greatly to your company and brand’s growth. So, what’s in store for 2018? Here’s a list of the top trends in the packaging industry for this year.
Trend #1: Packaging will have an important role to play when it comes to the reduction of global product and food waste
There’s one trend amongst all the packaging market trends that continues to be a major force in the packaging industry, and a lot of companies and brands have already begun to follow it: sustainability in packaging. And since more brands are jumping on the bandwagon, it’s obvious that there will be some new innovations in packaging which will have a tremendous impact on the reduction of waste in the world. There are now innovations in the recycling of many different products, such as electronic parts and components, and many countries are leading the way in enforcing more sustainable packaging for consumers.
Trend #2: Brands available online will improve and enhance their packaging so as to give consumers a better online shopping experience
Online shopping has become the norm for many countries and cultures, and because of this, online companies experience a lot more competition from other brands. This is one major reason why online brands will focus more on better packaging for their products to attract customers. A lot more attention will be paid to how products look online, and how products in their packaging look once they are delivered to the customer.
Trend #3: Minimalism is in
Information overload in packaging is all too real; too often, consumers are overloaded and barraged with information about a particular product, and this leaves them confused – and as a result, the product remains on the shelf. More brands and companies are seeing the benefits of minimalism and simplicity in their product packaging, and there’s nothing companies would like to avoid more than leaving their customers confused rather than enlightened. Also, if there’s too much information on the packaging of the product, consumers tend to question its authenticity, its provenance, and even its effectiveness. There will be a better balance between what customers need to know and what customers may think is too much information.
Trend #4: Brands will be more conscious of contemporary or modern packaging to attract younger customers
It has been shown that younger customers are more attracted to a shop’s periphery rather than its centre, particularly for supermarkets. Brands are therefore aiming to attract younger customers with transparent packaging, easily recyclable packaging, and even packaging in unique and modern shapes.