One of the most important things that you as a business owner can be doing these days, is to make sure that your business is staying on top of all of the latest technology and how it can help your business to thrive. For one thing, technology is ever-changing. So what you have now could become quite quickly outdated. For another, it helps to keep your business modern which can result in some modern millennial customers. But how can you make sure that you’re staying on top of all of the latest trends and keeping your business in the 21st century? Here are some handy tips and tricks to inspire.
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Join Social Media
Social media is a must for any business these days. It is used as a great way to interact with potential customers, as well as provide customer service and resolve queries. But is it better to be on all channels or just a few? For starters, you want to do your social channels well. So picking four to work on is a good idea. Choose the top two that your target customer base use and make them amazing. Choose another two that you will run, but won’t be updated as much. Still check it regularly, but push promotions and more time into the most popular two. Instagram and Snapchat can be good if you have a younger customer base. Twitter is better for business to business work, and Facebook is generally for a slightly older customer base. So evaluate and see what will work best for you.
If you are a retail store that can’t offer contactless payments, then it is time to step things up. More and more people, especially millennials, are only going out with their phone, as they expect to be able to pay using Apple or Android pay in retail outlets. So if you are still on a cash-only basis or aren’t offering contactless, then it is time to make some changes. You can even get gift cards, like the NFC Cards, that can be used in a contactless way too. So keep up to date with technology and make an effort to make changes as it evolves.
Have a Responsive Website
Because we have so much at our fingertips, literally, we are becoming a people that lack patience. So if your website doesn’t load well, isn’t responsive, or isn’t even available on tablets or mobile devices, then it is time to make some changes. Potential customers can quickly lose patience if a site isn’t loading and click away from your page. So get your site in check, and it can do wonders for your business.
Use a CRM
If you don’t have any CRM software currently (customer relationship management), then it is time to get one to keep a database of your customers. You can solve many a problem with CRM too. You can follow up with customers, email them, and let them know their order is coming. So for a modern customer service journey, it is essential.