photo: Negative space
There are a lot of challenges present when starting a new business. From the financial issues that are often present to figuring out how to make your product as high quality as possible, it can often be rather overwhelming to deal with. One of the most common things that a lot of companies deal with in the early days is trying to get their customers to care about their business at all. After all, customers often build up pretty strong habits over time so trying to get them to shift their focus to a new business can be a real challenge. Of course, just because something is a challenge doesn’t mean that it’s impossible. Here are three reasons why customers might not care about your business, and how to avoid them.
A poor website
There was a time when your website was more of a vague addition to your business rather than one of its central pillars. However, the rise of the internet over the last decade means that a business without a well-designed website is pretty much doomed from the start. If customers arrive at your website and it’s ugly, badly designed, and difficult to navigate, most of them aren’t going to have the patience to put up with it. One of the very best things that you can do in order to make sure that your website is a high quality as possible is to make sure that you’re using a good CMS and to work with a dedicated web designer. Building an Umbraco website yourself can be something of a challenge so using an outside company can be incredibly useful. Not only that but it means that you’re in a position to focus on other aspects of your business as a whole.
Branding is one of the most important parts of any business when it comes to bringing in customers. Because of the sheer number of businesses around in the modern age, customers have been forced to see things on a fundamentally shallow level in order to avoid feeling completely overwhelmed. Because of that, if your branding seems amateurish or low quality then that’s going to have a marked impact on how and potential customers see your business as a whole. Again, the best option is to get some outside help. Working with a freelance design company means that you can ensure that your vision for your branding stays intact while also making sure that it’s as professional as possible. You should make sure that your branding is both eye catching, and reflective of your business as a whole without being over the top. Elegance and simplicity go much further can branding that is loud and intrusive.
Customers are creatures of habit, and if you really want to shift their attention away from what’s familiar and towards your business, then you’ve got to be able to wow them. Whatever methods you use to market your business to new customers, you need to make sure that you’re making as a big a splash as possible.