Very few businesses would say bringing in new customers wasn’t right at the top of their list of priorities. After all, if no one knows about your business, then it’s never going to be able to grow and improve. In fact, if that’s the case then can you even really call it a business at all? However, thanks to the internet and the sheer number of new businesses that have cropped up because of it, it’s become more and more difficult to get the attention of potential customers. A lot of customers find that the number of different businesses vying for their attention at any given time is so large that it’s overwhelming, which leads them to not really take anything in. The key is to be able to stand out from the crowd, but how can you do that? The answer is simple: get creative. If you’re using the same old marketing techniques as everyone else, then it’s no wonder that your business is fading into the background. With that in mind, here is some inspiration to help you get more creative with your marketing.
Anyone who’s ever been to a trade show will know that it can be really tricky to remember which booths you actually went to and who you spoke to. Because of this things tend to blur together and leave them without much of a clue about your business at all. Because of this, you should think about ways that you can stick in someone’s mind long after the trade show is over. Giveaways are one of the best things to do this. By sending someone away with something that has your business’s name on, you’re going to be able to make sure that you stick in their mind in a significant way. The best thing to do is make sure that it’s either something unusual or something useful. If it’s something unusual like a toy or a fidget spinner, then people are going to perk up and take notice. If it’s something useful, then they’re going to end up using it again and again, cementing your business in their mind. It could be something small like a pen or pencil or something big like an umbrella. Check out www.dynamicgift.ca/umbrellas to see the kinds of things that they offer. That way you can be sure that people are being reminded of your business every single time it rains.
This is a phrase that is often thrown around a lot in modern marketing circles despite the fact that a lot of businesses seem to be totally in the dark as to what it really means. What happens is that they tend to look at a piece of online video and say “that’s viral, let’s do that.” Of course, what happens then is that people online can see that you’re not doing something original and will see through your marketing in an instant. The key to viral marketing is incredibly simple: make something that people will want to share. Going viral is essentially a modern form of word of mouth promotion. Whether it’s a blog post, a video, or anything else, the key is to make it something that people will want to share without you having to force it down their throats.