There should be no doubt in any business owner’s mind that marketing is an essential arm of the whole process of doing business. This much is clear, however what is often les clear is what form of marketing actually works, and what is best left alone. Marketing, as a rule, needs to be big, it needs to be bold, and it needs to say something interesting or different. As long as you are achieving this, it is likely that you are doing what you need to to make marketing work for your business. But let’s go a little deeper and see what we can uncover if we ask the question: what secrets really make sense when it comes to marketing a small business?
Content marketing is all the rage at the moment, has been for the past five years, and there is a very good reason for that. It is effective. The great thing about content marketing is that it puts your brand right there in plain sight, in a way which the audience tends to find both engaging and interesting, and which is likely to produce a lasting reaction for them. With content marketing, you are being both subtle and bold, and that is something that tends to really make marketing work in a big, lasting way.
When it comes to being out in the real world, you need to learn how to make use of the space you have. There are certain areas which you can readily call yours, they belong to your business and you can use them. We are talking here about, for example, the building that you work in itself. If you are not already making the most of this space, then consider this for your next marketing project. Hang up huge banners made from custom vinyl printing outside your building; even erect a statue if you want to. At the very least, design a huge stand with your business’ name on it for all to see. This is your space, so you may as well use it. Similarly, whenever you are at a trade show or business function, make sure to present your brand in as big and bold a way as possible. You don’t get these kinds of opportunities all the time, so it really does pay to make the most of them like this.
Word Of Mouth
It is often true that the oldest ways are the best, and word of mouth is a perfect example of that being true. With word of mouth, you have the ability to spread the word about your business in a very short space of time in such a way that your business might benefit from it hugely. The great thing about it, of course, is that it is entirely free of charge – and yet massively effective. And you can get the ball rolling yourself; just tell a few people about your business as though it is a rumour, and you might be surprised at how quickly the word comes back to you!