When you work for yourself, you have to be skilled in a number of different areas. Big companies have specific people to manage their accounts, HR and marketing issues. If you are running a startup, or if you work on a freelance basis, you have to be your own boss AND fill all these roles as well. It can be pretty challenging, especially if you are starting out from scratch. But with the right kind of knowledge behind you, you can be sure to pull it off. Take marketing, for example. You might be a successful writer, photographer or consultant – but if no-one knows about you, you are not going to get any business or make any money. Most marketing goes on online these days, so having a strong online presence is crucial to your success. Here are some of the ways you can use your website to your advantage and you can start attracting clients to your business.
The overall ‘look’ of your website
First impressions count; especially in business. A client will figure out whether they want to work with you or not in the first few minutes of looking at your website. Two things are important here: functionality and design. If your website doesn’t have a clear heading, navigation bar and contact form, potential customers are simply not going to be interested. After all, no one has time to spend ages trying to figure out how to use a website – your service should work for them, not the other way around. Secondly, pay attention to the colors, fonts and photos used on your website. If your business is, for example, a bespoke marketing service, the whole thing should look classy, expensive and sleek. A multicolored website with six different types of font is not going to tell your customer that you will be able to create something modern and timeless for them. If you are in any doubt, contact a Website Design Agency who will help you create a website that truly represents your brand.
The right amount of information
When you are freelance, you often work quite closely with your clients – often on a one to one basis. In order for people to want to work with you in the first place, they will need to know a bit about you. An ‘about me’ page is designed to give an insight into your personality for the potential client, so they will know if they want to work alongside you. However, be careful not to overdo it. After all, they don’t need your life story. A paragraph or so about your professional background, and maybe some personal interests to (to lighten the mood) should suffice. Include a professional picture too – everyone likes to put a face to a name.
In order to trust you, a client will first want to see some examples of your previous work. If you are charging a lot of money for your service, it is only right that they know they can put their faith in you. Build your portfolio carefully – avoid anything of little worth, or any material that is over five years old (unless it is groundbreaking). You can add different types of plug-ins to your website in order to display your previous work effectively.