There is a lot of competition in the beauty industry, so you need to be ahead of the game. Is your spa, beauty salon or personal care product website letting your business down? Although your website may look attractive, it may be inadequate to fulfil its number one purpose: to draw new clients to your business. If you want your website to succeed, there are some key elements it must include.
Updated content: Your salon website content should read like an exclusive beauty magazine. You should add new content several times per week if not daily. To facilitate this, you will need to use a content management system (CMS), such as WordPress. This will allow you to upload new content to you can just a few minutes, or you can schedule content to be posted later. What’s more, the service is free.
Search Engine Optimization
SEO is essential if you want to achieve high placements in the search engines. A high ranking for your salon website’s key phrases will draw lots of traffic and new clients. In order to do this, you need to have a user-friendly website with well-planned menus, and pages that are easy to navigate. If your website design is working optimally, you will be able to rank in the top three places on Google in the U.K.
You can easily draw new clients to your business if you include video tutorials to your website. There are many ideas you could incorporate, such as:
- Hair styling techniques.
- How to apply make-up.
- Anti-aging products.
- Hair and skin care.
- Manicure and pedicure tips.
If you don’t know where to start, check out Instagram video tutorial.
Accept Online Bookings
You can get more clients in your chairs by accepting online bookings. An estimated 35 percent of bookings are made during non-business hours. Don’t miss out on this, it can have a dramatic impact on your business. To facilitate online booking use a solution like Booker salon software. It will boost your sales by automatically distributing your available appointments on social media and sites such as Yelp. It will also send custom text messages and emails to your regular clients.
Who doesn’t love a good deal? Now you have a fantastic website that’s pulling a lot of traffic, it’s time to convert those visitors to salon clients. You can do this by offering them special promotions like these:
- New client discounts.
- New stylist promotions.
- Salon late deals.
- Colour or style coupons.
- Gift vouchers.
You can also encourage visitor to sign up to receive special event discounts on their birthday and at Christmas.
Make sure that your website doesn’t raise red flags when it comes to search engine rankings. Design a website that is eye-catching enough to draw visitors. Update your content regularly and add interesting and informative videos. Don’t forget to include attractive promotions and special deals throughout the year to convert your visitors in to clients.
By Chris Smith – I’m Chris. I’m a fairly normal 20-something guy born and bred in the mean streets of Glasgow (they’re actually not that mean.) I wouldn’t say there is anything particularly special about me, although my mother would argue with that, I’m a straight forward guy who enjoys a good lager, movies, computers and a good lager (What? I’m Scottish!) I’ve worked in a series of random jobs before and during University ranging from being a bouncer in a pub to working in a call centre selling people insurance (for which I apologize) so, I’ve been about. I’ve picked up a lot of knowledge along the way, particularly regarding saving money and spending it effectively, not just from my own experiences (good and bad) but from people passing their knowledge on to me. So, the logical thing would be to pass it all on again, right? Yeah. That seems like the right thing to do.