Photo credit Medith IT
You’ve been busy planning, writing, and marketing your business. Days go by. Months go by. And suddenly years have gone past and you cannot remember the last time you took an active look at your website and updated it. Well it’s time for a makeover!. Here are a few tips and idea to bring your website up to date.
Set up analytics
If you haven’t already added Google Analytics to your site, now is the time to do it. Google Analytics are free and the information you receive is priceless. Once you’ve installed analytics you’ll know why people come to your site, how long they stay, what they click on and what keywords they use to find you.
It’ll change your entire mindset when it comes to your site. You can put the most popular pages right up front where each visitor can see them and you can create similar content and pages to keep your prospects coming back to your site.
If you set up analytics some time ago, go back and check that it’s set up to gather the data you need now. It’s easy to set up a new site and forget to add it to your analytics account, for example.
Add some video
Video is an easy way to add a nice and personal touch. Your video doesn’t have to be long. You can include a short welcome video – less than one minute. Video helps give your visitors a face and voice to your site. It also helps them connect to you on a personal level. Did you know that people, you included, tend to buy from people you like and connect with? Video on a sales page can help you boost your conversions.
Add free content
Do you have free content on your site? Not just free articles and perhaps videos but free reports, e-books, video series – maybe even workbooks or webinar recordings. If you do have free content, make sure it’s up to date. You can update a free e-book and suddenly you have a new promotion to share with your audience. If you don’t have an abundance of free content, create some. It boosts your credibility, authority, and of course it keeps your visitors coming back to your site.
Refresh your Social Media Tools
Finally, let’s not forget about social media tools. Facebook, Twitter, and many other social sites have plug-ins and tools you can add to your site. They can help others share your information. They can also post updates and build your social media connections.
You might also consider other useful tools like a print function so visitors can print your articles and posts. And don’t forget to set up a way for visitors to subscribe to your content via email or via a reader.