Growing your small business: The ins and outs

Once you’ve set up your small business and made a success of your enterprise, the next step is to focus on growth. It’s all well and good having a business that ticks slowly along but if you want to succeed in the long run, business growth is an essential part of that. Of course, you should be proud of what you’ve already achieved – starting a new business and making an income from it is no easy task.

Once you’ve mastered the art of running your business, working it around your family and other commitments, you need to up your game. All the time new business ventures are starting up, meaning that if you don’t focus on growth and long-term success, you’ll be left behind. Running a prosperous business requires motivation and hard work.


The thing is; if you want to be a successful business owner, you need to be willing to work hard. That work doesn’t stop one you hit your first target of having 100 customers. You need to keep setting and meeting new goals to ensure that your business continues to stay on track. It’s not a case of meeting one target, and that’s it, when it comes to business success it’s all about growth.

Be hands on

The thing about being a business owner is that if you want to be successful, you need to be hands on. Far too many business owners sit back and assign tasks or outsource them when they should be dealing with them themselves. If you want to grow your business, knowing how to deal with every aspect of it is important.

Of course, once your business takes off, you most probably will need a little extra help. But while it’s new and still growing, the more you can deal with yourself, the better. This will save you money that can then be spent elsewhere. If, however, there are tasks that you aren’t able to do due to a lack of skill, such as your accounts, outsourcing them is perfectly fine.

Some tasks it’s best to outsource, especially if you don’t have the skills to do them properly. However, the small things that you can do yourself, you absolutely should do. To get an idea of the best tasks to outsource, do some research. Things like accounting and finance, legal issues, and marketing are all good to outsource. Unless, of course, you’re skilled in one of these areas.

Show passion

The key to selling your services or products is enthusiasm. The more passionate you are about what your business offers, the more likely you are to be successful. The truth is, whatever you sell, if you’re not passionate about what you do, success won’t come easily.

You don’t need to be good at the hard sell to make a success of your small business; it ’s just a case of being passionate. Studies have shown that people are much more likely to buy from a business that shows passion for their product or service. Be excited about what you offer, and you’ll get others excited too. A big part of being passionate about what you do is not letting problems set you back. If you want to build a strong and prosperous business, setbacks should be worked through as quickly as possible. No matter what happens, always keep your passion in mind and use it not only to make sales but also to motivate yourself.

Track your spending and budget

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Don’t make the mistake that far too many new business owners make of failing to stick to their budget and track their spending. When putting together business strategies, it’s always important to focus on cash flow and revenue. It’s crucial that you know how much money you are making from each activity so that you can keep track of your spending and budget.

When it comes to growing your business, you’re going to need a good amount of money to work with. Calculate everything that you want to do and work out overall, how much you will need. If you don’t have enough money saved, it might be worth considering getting a loan. This could be a bank loan or a loan through another company, what you go for is up to you.

If you need your loan quickly and a low-interest rate, check out The Interface Financial Group website and have a browse. If you’re not successful at getting a business loan from one company, don’t be afraid to try a couple of others. As long as you have a fair credit score, you shouldn’t have any problems getting a loan, should you need it.

Focus on your customers and the service you offer

While the overall aim of running a business is to be successful and make a profit, being a business owner isn’t just about the money. It’s also about your customers, building up a client base and finding ways to encourage your customers to come back again and again. When you get a new customer, it’s important to know how to treat them to ensure that they buy from you again and encourage their friends to do the same.

It’s all about increasing customer satisfaction, as well as making sales it’s also crucial that your customers are kept happy. This means knowing how to deal with all manner of situations, both positive and negative. It also means finding ways to reward your loyal customers for coming back again and again.

This could be via a loyalty scheme, monthly deals or contests held on a regular basis. By showing your customers that you care, you’ll make them more inclined to continue to buy from you or use your services. A great way to boost your customer base is by using an email campaign to target current customers. This should promise that if they refer a friend they’ll receive a prize or special deal.

Be different

One of the best things you can do to help grow your business is find ways to make yourself different to your competitors. Unless there is something different about what you offer to other similar businesses, your chances of growth are low. If you want to beat your competitors, you need to think outside the box. You need to find ways to make what you offer unique.

A prime example of this is personalized marshmallow design company, Boomf. Instead of simply selling candy, they made themselves different by offering personalized designs. This gave them the edge over their competitors and made their products more desirable and sought after.

If you want to successfully grow your business, you need to find a way to make what you offer unique. Even if it’s only a small thing that makes your products or services different having a desirable USP – unique selling point is crucial. Take inspiration from what other business owners have done and come up with some ideas to make what you offer unique.

Invest in your marketing

This one may be a little basic, but it’s definitely, worth reiterating. Time and time again business owners moan that their company isn’t growing and wonder why. More often than not the reason for this is because they haven’t invested in their marketing. If you want a successful business, it’s crucial that you know how to get the word out about what you offer. The best way to do that is with high-quality marketing.

Unless you’re a marketing pro, you need to invest in your marketing. The truth is, without a good quality plan in place, your chances of success are low. You could have the best quality product in the world, but if no one knows about it, it won’t be a success. If you want to grow your business and boost brand awareness, it’s worth investing in your marketing.

There’s no point attempting to do your marketing yourself, unless, of course, you’re a marketing pro. It’s best to leave it to the professionals so that you can ensure your marketing materials are smart and professional-looking. There’s nothing that put people off a company more than marketing material that’s second-rate. As it makes, the business appear unprofessional.

Get a business mentor

To make growing your business easier, it might be worth looking at getting a business mentor. When it comes to knowing the best ways to go about certain things, as someone new to the business industry it can sometimes be hard to know what’s best. However, if you have a business mentor, you can pick their brain about any ideas or decisions.

Having someone with more experience to turn to when you run into a problem can be extremely beneficial. If you like the idea of getting a little extra help, then having a business mentor could be perfect for you. They’ll be able to share their knowledge with you and help you deal with various tasks. Being able to pick someone’s brains can be incredibly helpful, so if you have the opportunity of getting a business mentor, take it.

There you have it, everything that you need to know about growing your small business.

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