4 Mistakes that are probably costing you customers

You need to make sure that you focus on securing business and attracting customers at all times. There are a lot of ways to do this, but there are also a lot of mistakes to make as well. And you need to realise that it’s very easy to scare clients away. The most successful businesses are the ones that find a way to avoid these mistakes and secure custom.

When you run your business, you’ve got to look at the basic errors you might make and address them to help you run a better business. Now, it can be difficult to identify these errors when you first start out. And that’s why it’s important to follow guides such as this one. They can help you come up with a foolproof approach to securing sales and ensuring that you get customers coming back for more.


Photo credit: Flickr.com

  1. Being Too Complicated

One of the things that will scare the customers off quickly is being too complicated. You need to make sure you keep things simple. These days people are after convenience and simplicity, and they want this from businesses. By making your transactions and business dealings as simple as possible, you’re more likely to attract people. Being overly complicated is a sure way to scare people away and never get them back.

  1. Lack of Payment Options

When you are trying to sort out business transactions, you need to provide a multitude of payment options. Don’t just limit yourself to one or two because this is going to restrict your customer base. Suppose people aren’t carrying cash on them. Or, perhaps they don’t have the time to queue up in store for card transactions. Try to make sure you have a lot of different options available. Things like online payments, check, cash, card and PayPal are all great ideas.

  1. No Attention

Are you one of those business owners who are guilty of not showing your clients enough attention? Well, this is likely to be costing you customers! So you need to work on your approach and try to make interaction a little more personal. Something like email to text messaging services is a great way of achieving this. If you don’t show your clients attention, you will give the impression that you don’t care, and this is hardly likely to enamour them towards you.


Photo credit: Flickr.com

  1. Being Overbearing

But, on the flip side of the coin, you need to make sure you aren’t overbearing. You have to give customers a bit of freedom to work things out themselves. Constantly badgering them is a definite way to annoy them, and scare them off. You’ve got to get that perfect balance where you’re there if they have questions, but you also let them make their own decisions.

When you’re trying to secure business, you have to make sure you know what you’re doing. There is nothing worse for customers than a business that seems to be unclear about what they offer. If you want to make sure you keep customers and secure sales you’ll need to make sure you avoid these mistakes. You need to really take the time to understand how to close the deal.  


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