What do the highest converting websites do differently to everyone else?

Every self-respecting company has a website. The Internet has become such a big part of a firm’s success that there isn’t a firm who can afford not to have an online presence. The problem is that there are so many websites out there now. That’s why yours needs to be different to stand out from the crowd, otherwise, your conversion rates will suffer. Conversions are essential to your sales and your reputation, so you really do need to take your conversion rate seriously.

Let’s look at what your website could learn from the highest converting websites:

Test Before It Goes On The Site

Everything that goes on your site needs to lead to a conversion, even if this takes several visits. Because you cannot read minds, you don’t know for sure whether a new technique is going to be a hit, or whether it is going to flop. Where you and the top sites may differ is that you take the risk while they do their research. Before it goes live, the test whether the new function adds value to the site. If it doesn’t, the function doesn’t go anywhere near the site. Cluttering up your website with useless add-ons will only annoy users.

Ask The Pros For Advice

So, how do you test a new idea before it goes live? The first way, and the least expensive way, it is to talk to your customers. Thanks to social media, you can converse and interact with your customer base much more easily than before. However, the best of the best go to the pros for help. They understand that paying for a conversion optimisation service is money well spent as they have the tools to turn leads into sales. Their expertise and experience are just two reasons that businesses turn to them to transform their websites.


Shorter Is Better

If an expert is not within your budget, you can tackle the things yourself. The first thing you need to take care of is the sign-up forms. When a consumer comes to register to make a sale or for more news, they don’t want to see lots of boxes in front of their eyes. The boxes suddenly make signing up to your site seem like a big task, which is something they would prefer not to waste their time with. Instead, make the forms smaller by only asking for the necessary information. That way, the process will seem far less daunting.

Make The Benefits Clear

Sometimes, website visitors need encouragement to make a conversion. When it comes to spending their time and money on a service, they need to know it really is worth it. Until you show them that you are the one for them, they will avoid ‘being converted’. What you need to do is show them why your product or business is the best choice. Tell them what you do and promote your good points, but don’t go overboard.


The Internet is great, but it is also dangerous. You know it, I know it, and the customer knows it too. So, when it comes to sale time, they want to know that everything is safe and secure. By displaying the ‘HTTPS’ sign at the start of your URL, you are showing them that your online transactions are encrypted.

As a result, security should not be an issue.


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